• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
PLA 2010 Program / Virtually yours: Creating a virtual presence using social media
 

PLA 2010 Program / Virtually yours: Creating a virtual presence using social media

on

  • 1,140 views

Technology: ...

Technology:
Virtually Yours
Saturday, March 27 8:30 AM - 9:45 AM
Room: Oregon Convention Center – E145-146

Patricia Bustamante Manager - Electronic Library Services, Houston Public Library

Saima Kadir
Manager, Emerging Technologies, Houston Public Library

Reach a virtual community that is thriving outside your library walls. Learn to utilize inexpensive (or free), accessible and fun social media to promote library services, provide new access points to online resources, and use new communication tools to connect with virtual library users.

Statistics

Views

Total Views
1,140
Views on SlideShare
1,136
Embed Views
4

Actions

Likes
0
Downloads
12
Comments
0

1 Embed 4

http://www.slideshare.net 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    PLA 2010 Program / Virtually yours: Creating a virtual presence using social media PLA 2010 Program / Virtually yours: Creating a virtual presence using social media Presentation Transcript

    • Virtually Yours, Bibliotheka Houston Twopoint.O Houston Bayou Librarians Houston Public Library Creating a virtual presence using social media Patricia Bustamante, Manager, Electronic Library Services Saima Kadir, Manager, Emerging Technologies Houston Public Library Houston, Texas
    • Choosing a virtual persona
      • Many attempts to utilize social media
      • Difficult to establish an identity
      • Facebook introduces Fan Pages (yay!)
    • DO IT NOW AND APOLOGIZE LATER
    • Who are our fans?
      • Mayor wanted neighborhood groups to use Facebook
        • Our team was asked to give classes
      • Other city departments started FB pages
      • City of Houston Social Media Library
      Social media & the City
    • Twitter
      • @houstonlibrary
      • PR broadcast tool
      • 4,500 followers – # 2
      • Valuable tool after Hurricane Ike
      • @askHPL
      • Almost ready to launch Twitter reference
        • Dedicated staff
        • Personalize
        • Customize
      Things to consider
    •  
    • Social media policy
      • Legitimize the project
      • Approached administration
      • Proposed Policies & Guidelines written to encompass existing and future social media technology
        • Training element had to be included
      • The document is now in the process of being reviewed and hopefully approved by ELT
    • Moving Forward
      • Over 1,000 FB fans…hope to reach 2k by 2011
      • InfoQuest – Nationwide text reference coop pilot
      • Social reference using Twitter
      • Blogging? We’ve come full circle
    • Resources www.facebook.com/houstonlibrary twitter.com/houstonlibrary? Photo Personalization www.photofunia.com www.loonapix.com/effector www.faceinhole.com www.funphotobox.com Facebook Page Customization Static FBML Application ( http://bit.ly/4Tfyk ) This app will add a box to Fan Pages in which one can render HTML or FBML (Facebook Markup Language) for enhanced page customization. Presenters Saima Kadir: [email_address] Paty Bustamante: [email_address]