Before you can make the most of social or search marketing you need a clear strategy and road map. This presentation, by Alaina Shearer, the Chief Digital Strategist of Cement Marketing outlines the Top 5 Steps to Content Marketing.

1. TOP 5 STEPS TO CONTENT MARKETING PLAN
MAY 14, 2012

2. AUDIENCE BUILDERS
Full service, grassroots interactive marketing.
We are total geeks and proud social & search addicts.

3. AUDIENCE BUILDERS
Full service, grassroots interactive marketing.
We are total geeks and proud social & search addicts.

4. INTERACTIVE IS SIMPLE
Just like your closet. Less = more.

5. INTERACTIVE IS SIMPLE
Just like your closet. Less = more.

6. THE UGLY TRUTH
At least 80% don’t know where to spend your time/dollars.

7. FIND OUT
These tools will find your audience.

8. FIND OUT
These tools will find your audience.

9. FIND OUT
These tools will find your audience.

10. FACEBOOK ADS
Create a fake ad and see who’s out there.

11. ALSO CHECK...
pinterest.com/source/YOURURL

12. SEARCH MAY BE BETTER
If there isn’t chatter about your brand or service, and you have
limited budget/time - explore search marketing.

13. SEARCH OR SOCIAL ...
You need an audience.

14. SEARCH OR SOCIAL ...
You need an audience.
WHICH MEANS YOU NEED:
1. Goal
2. Content strategy
3. The right networks
4. Content plan
5. Measurement and reporting

15. 1. WHAT IS YOUR GOAL?

16. 1. WHAT IS YOUR GOAL?

17. Example goal: Bring new businesses to Athens County

18. 2. CONTENT STRATEGY
What content supports your goal?
What is your key message?
What content can tell that story best?

19. Ex: Content strategy meeting a goal

20. Ex: Content strategy meeting a goal

21. Using content that’s already out there to tell a story.

22. Becoming a thought leader

23. Offering services or products to featured bloggers.

24. Special offers or discount strategies.

25. Special offers or discount strategies.

26. NO MATTER WHAT THE NETWORK
A few things are always the same...
1. Identify the right social
tools for you.
2. Integrate into day to
day operations.

27. 3. PICK YOUR NETWORK
Social Advertising
Time per day Demographic
Network necessary?
M - 50%
1 hour Yes
W - 50%
M - 50%
4 hours No
W - 50%
M - 14%
3 hours No
W - 86%
M- 70%
4 hours No
W - 30%
M - 50%
1-2 hours No
W - 50%

28. 4. NOW WHAT?
A content plan, that’s what.

29. 4. NOW WHAT?
A content plan, that’s what.
1. Create necessary content. Ex: Facebook landing
page, or add a blog to Website
2. Choose writers/ content creators.
3. Delete all unnecessary admins.
4. Create supporting advertising calendars.
5. Commit to at least 6 months.

30. 5. MEASURE, MEASURE, MEASURE
Why measure?

31. Ex: BusinessRemixed.com traffic is quickly growing

32. Critical Measurement Tools

33. Critical Measurement Tools

34. Critical Measurement Tools

35. Critical Measurement Tools

36. Measuring engagement on Facebook

37. Measuring engagement on Facebook

38. Measuring engagement on Facebook

39. LEARN MORE!
Thursday, May 24, 2012
3:00 PM - Your Facebook Updates Suck!
4:00 PM - Local SEO: Ranking in Google for local businesses
5:00 PM - Mixer & Happy Hour
Cement Marketing offices
15 E. Gay Street, Suite 2A
Limited to first 50 guests.
Follow @cementmarketing on Facebook to RSVP
www.CementMarketing.com