Top 5 Steps to Build Content Marketing Plan

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Before you can make the most of social or search marketing you need a clear strategy and road map. This presentation, by Alaina Shearer, the Chief Digital Strategist of Cement Marketing outlines the Top 5 Steps to Content Marketing.

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  • Top 5 Steps to Build Content Marketing Plan

    1. TOP 5 STEPS TO CONTENT MARKETING PLAN MAY 14, 2012
    2. AUDIENCE BUILDERS Full service, grassroots interactive marketing.We are total geeks and proud social & search addicts.
    3. AUDIENCE BUILDERS Full service, grassroots interactive marketing.We are total geeks and proud social & search addicts.
    4. INTERACTIVE IS SIMPLE Just like your closet. Less = more.
    5. INTERACTIVE IS SIMPLE Just like your closet. Less = more.
    6. THE UGLY TRUTHAt least 80% don’t know where to spend your time/dollars.
    7. FIND OUTThese tools will find your audience.
    8. FIND OUTThese tools will find your audience.
    9. FIND OUTThese tools will find your audience.
    10. FACEBOOK ADSCreate a fake ad and see who’s out there.
    11. ALSO CHECK... pinterest.com/source/YOURURL
    12. SEARCH MAY BE BETTERIf there isn’t chatter about your brand or service, and you have limited budget/time - explore search marketing.
    13. SEARCH OR SOCIAL ... You need an audience.
    14. SEARCH OR SOCIAL ... You need an audience. WHICH MEANS YOU NEED: 1. Goal 2. Content strategy 3. The right networks 4. Content plan 5. Measurement and reporting
    15. 1. WHAT IS YOUR GOAL?
    16. 1. WHAT IS YOUR GOAL?
    17. Example goal: Bring new businesses to Athens County
    18. 2. CONTENT STRATEGY What content supports your goal? What is your key message? What content can tell that story best?
    19. Ex: Content strategy meeting a goal
    20. Ex: Content strategy meeting a goal
    21. Using content that’s already out there to tell a story.
    22. Becoming a thought leader
    23. Offering services or products to featured bloggers.
    24. Special offers or discount strategies.
    25. Special offers or discount strategies.
    26. NO MATTER WHAT THE NETWORK A few things are always the same... 1. Identify the right social tools for you. 2. Integrate into day to day operations.
    27. 3. PICK YOUR NETWORK Social Advertising Time per day DemographicNetwork necessary? M - 50% 1 hour Yes W - 50% M - 50% 4 hours No W - 50% M - 14% 3 hours No W - 86% M- 70% 4 hours No W - 30% M - 50% 1-2 hours No W - 50%
    28. 4. NOW WHAT?A content plan, that’s what.
    29. 4. NOW WHAT? A content plan, that’s what.1. Create necessary content. Ex: Facebook landing page, or add a blog to Website 2. Choose writers/ content creators. 3. Delete all unnecessary admins. 4. Create supporting advertising calendars. 5. Commit to at least 6 months.
    30. 5. MEASURE, MEASURE, MEASURE Why measure?
    31. Ex: BusinessRemixed.com traffic is quickly growing
    32. Critical Measurement Tools
    33. Critical Measurement Tools
    34. Critical Measurement Tools
    35. Critical Measurement Tools
    36. Measuring engagement on Facebook
    37. Measuring engagement on Facebook
    38. Measuring engagement on Facebook
    39. LEARN MORE! Thursday, May 24, 2012 3:00 PM - Your Facebook Updates Suck!4:00 PM - Local SEO: Ranking in Google for local businesses 5:00 PM - Mixer & Happy Hour Cement Marketing offices 15 E. Gay Street, Suite 2A Limited to first 50 guests. Follow @cementmarketing on Facebook to RSVP www.CementMarketing.com

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