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Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
Top 5 Steps to Build Content Marketing Plan
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Top 5 Steps to Build Content Marketing Plan

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Before you can make the most of social or search marketing you need a clear strategy and road map. This presentation, by Alaina Shearer, the Chief Digital Strategist of Cement Marketing outlines the …

Before you can make the most of social or search marketing you need a clear strategy and road map. This presentation, by Alaina Shearer, the Chief Digital Strategist of Cement Marketing outlines the Top 5 Steps to Content Marketing.

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  • Transcript

    • 1. TOP 5 STEPS TO CONTENT MARKETING PLAN MAY 14, 2012
    • 2. AUDIENCE BUILDERS Full service, grassroots interactive marketing.We are total geeks and proud social & search addicts.
    • 3. AUDIENCE BUILDERS Full service, grassroots interactive marketing.We are total geeks and proud social & search addicts.
    • 4. INTERACTIVE IS SIMPLE Just like your closet. Less = more.
    • 5. INTERACTIVE IS SIMPLE Just like your closet. Less = more.
    • 6. THE UGLY TRUTHAt least 80% don’t know where to spend your time/dollars.
    • 7. FIND OUTThese tools will find your audience.
    • 8. FIND OUTThese tools will find your audience.
    • 9. FIND OUTThese tools will find your audience.
    • 10. FACEBOOK ADSCreate a fake ad and see who’s out there.
    • 11. ALSO CHECK... pinterest.com/source/YOURURL
    • 12. SEARCH MAY BE BETTERIf there isn’t chatter about your brand or service, and you have limited budget/time - explore search marketing.
    • 13. SEARCH OR SOCIAL ... You need an audience.
    • 14. SEARCH OR SOCIAL ... You need an audience. WHICH MEANS YOU NEED: 1. Goal 2. Content strategy 3. The right networks 4. Content plan 5. Measurement and reporting
    • 15. 1. WHAT IS YOUR GOAL?
    • 16. 1. WHAT IS YOUR GOAL?
    • 17. Example goal: Bring new businesses to Athens County
    • 18. 2. CONTENT STRATEGY What content supports your goal? What is your key message? What content can tell that story best?
    • 19. Ex: Content strategy meeting a goal
    • 20. Ex: Content strategy meeting a goal
    • 21. Using content that’s already out there to tell a story.
    • 22. Becoming a thought leader
    • 23. Offering services or products to featured bloggers.
    • 24. Special offers or discount strategies.
    • 25. Special offers or discount strategies.
    • 26. NO MATTER WHAT THE NETWORK A few things are always the same... 1. Identify the right social tools for you. 2. Integrate into day to day operations.
    • 27. 3. PICK YOUR NETWORK Social Advertising Time per day DemographicNetwork necessary? M - 50% 1 hour Yes W - 50% M - 50% 4 hours No W - 50% M - 14% 3 hours No W - 86% M- 70% 4 hours No W - 30% M - 50% 1-2 hours No W - 50%
    • 28. 4. NOW WHAT?A content plan, that’s what.
    • 29. 4. NOW WHAT? A content plan, that’s what.1. Create necessary content. Ex: Facebook landing page, or add a blog to Website 2. Choose writers/ content creators. 3. Delete all unnecessary admins. 4. Create supporting advertising calendars. 5. Commit to at least 6 months.
    • 30. 5. MEASURE, MEASURE, MEASURE Why measure?
    • 31. Ex: BusinessRemixed.com traffic is quickly growing
    • 32. Critical Measurement Tools
    • 33. Critical Measurement Tools
    • 34. Critical Measurement Tools
    • 35. Critical Measurement Tools
    • 36. Measuring engagement on Facebook
    • 37. Measuring engagement on Facebook
    • 38. Measuring engagement on Facebook
    • 39. LEARN MORE! Thursday, May 24, 2012 3:00 PM - Your Facebook Updates Suck!4:00 PM - Local SEO: Ranking in Google for local businesses 5:00 PM - Mixer & Happy Hour Cement Marketing offices 15 E. Gay Street, Suite 2A Limited to first 50 guests. Follow @cementmarketing on Facebook to RSVP www.CementMarketing.com

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