Before you can make the most of social or search marketing you need a clear strategy and road map. This presentation, by Alaina Shearer, the Chief Digital Strategist of Cement Marketing outlines the Top 5 Steps to Content Marketing.
NO MATTER WHAT THE NETWORK
A few things are always the same... 1. Identify the right social tools for you. 2. Integrate into day to day operations.
3. PICK YOUR NETWORK Social
Advertising Time per day DemographicNetwork necessary? M - 50% 1 hour Yes W - 50% M - 50% 4 hours No W - 50% M - 14% 3 hours No W - 86% M- 70% 4 hours No W - 30% M - 50% 1-2 hours No W - 50%
4. NOW WHAT? A content
plan, that’s what.1. Create necessary content. Ex: Facebook landing page, or add a blog to Website 2. Choose writers/ content creators. 3. Delete all unnecessary admins. 4. Create supporting advertising calendars. 5. Commit to at least 6 months.
LEARN MORE! Thursday, May 24,
2012 3:00 PM - Your Facebook Updates Suck!4:00 PM - Local SEO: Ranking in Google for local businesses 5:00 PM - Mixer & Happy Hour Cement Marketing ofﬁces 15 E. Gay Street, Suite 2A Limited to ﬁrst 50 guests. Follow @cementmarketing on Facebook to RSVP www.CementMarketing.com