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SEO WORST PRACTICES   Or... How Bad SEO Can Happen to Good People.
“TORTURE NUMBERS AND THEY’LL    CONFESS TO ANYTHING”         GREGG EASTERBROOK
Selling: Over-PromisingIs it too good to be true?Did they do market research?Are there case studies ofexisting clients?Is ...
The Right Way: SellingWe do thorough research todetermine potential for yoursite.We set realistic goals andthen recommend ...
Research: Wrong KeywordsDo the keywords have:Relevance.....?Volume........?Specificity....?Are the keywords broad orlong t...
The Right Way: KeywordsWe create a keyword list withgood volume, appropriatecompetition, and realisticranking potential.Cl...
On-Page: Using “Blackhat” SEO         TechniquesHidden Text, DoorwayPages, Keyword Stuffing, OhMy!Does your site pass a ma...
The Right Way: TechniquesWe perform a full SEO auditand determine on-pagechanges to benefit the site.We implement New: Tit...
Off-Page: Shady Link Building        TechniquesAre the links just for searchengines or for referring traffictoo?Spammy Lin...
The Right Way: Link BuildingWe build “Hard Won Links”:Guest Posting, Niche Sites,Resource Sites, etc.Blogger OutreachExamp...
Reports: Changing Measures of           SuccessAre the measurementschanging?Are you getting more leads?Are you getting mor...
The Right Way: ReportingReporting should measurethe same variables eachmonth.Monthly gains should goalong with strategy.We...
Should You be Worried?Selling: Over-Promises & Too Good to Be True StatementsResearch: No Keyword Insight & Overly Broad K...
SEO WORST PRACTICES   Or... How Bad SEO Can Happen to Good People.
LOCAL SEO QUICK TIPS    How to Dominate Local Search In One Day
What is Local Search?
Put Your Address on Every Page
Get 5 Reviews Right Away
Add Testimonials in hReview       Microformat
Ask for Best-Ever Rating
Upload Lots of Photos to Google
Ask People to Upload Photos           Too!
Add Coupons to Your Place Page
Add A QR Code as a Photo
Use WhiteSpark Citation Finder
What is a Structured Citation?
Use a Local Phone Number
LOCAL SEO QUICK TIPS    How to Dominate Local Search In One Day
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SEO Worst Practices and Local SEO Tips

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This presentation covers red flags to watch for to see if your SEO firm is following Worst Practices. We end the presentation with tips for improving your Local Search.

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  • Transcript of "SEO Worst Practices and Local SEO Tips"

    1. 1. SEO WORST PRACTICES Or... How Bad SEO Can Happen to Good People.
    2. 2. “TORTURE NUMBERS AND THEY’LL CONFESS TO ANYTHING” GREGG EASTERBROOK
    3. 3. Selling: Over-PromisingIs it too good to be true?Did they do market research?Are there case studies ofexisting clients?Is there a Lack of Strategy?
    4. 4. The Right Way: SellingWe do thorough research todetermine potential for yoursite.We set realistic goals andthen recommend strategies.Use Google Analytics andWebmaster Tools to seeexisting data.
    5. 5. Research: Wrong KeywordsDo the keywords have:Relevance.....?Volume........?Specificity....?Are the keywords broad orlong tail?Did you audit the keywords?
    6. 6. The Right Way: KeywordsWe create a keyword list withgood volume, appropriatecompetition, and realisticranking potential.Clients always edit andamend the list. They knowtheir business better!We monitor and improvekeywords based onconversion rates.
    7. 7. On-Page: Using “Blackhat” SEO TechniquesHidden Text, DoorwayPages, Keyword Stuffing, OhMy!Does your site pass a manualreview?Is the User Experienceimproving?
    8. 8. The Right Way: TechniquesWe perform a full SEO auditand determine on-pagechanges to benefit the site.We implement New: Titles,Meta, Content, Pages ifNecessaryWe only use Whitehattechniques that will passmanual review.
    9. 9. Off-Page: Shady Link Building TechniquesAre the links just for searchengines or for referring traffictoo?Spammy Links?Links from a Link Network?Purchased Links?
    10. 10. The Right Way: Link BuildingWe build “Hard Won Links”:Guest Posting, Niche Sites,Resource Sites, etc.Blogger OutreachExample: Badge Campaign
    11. 11. Reports: Changing Measures of SuccessAre the measurementschanging?Are you getting more leads?Are you getting more traffic?How is your time on site andpages per visit?
    12. 12. The Right Way: ReportingReporting should measurethe same variables eachmonth.Monthly gains should goalong with strategy.We use Raven Reports tocreate unbiased andrecurring reports.
    13. 13. Should You be Worried?Selling: Over-Promises & Too Good to Be True StatementsResearch: No Keyword Insight & Overly Broad KeywordsOn-Page: Uses Black Hat SEO TacticsOff-Page: Employs Shady Link Building PracticesReports: Shows Changing Measure of Success
    14. 14. SEO WORST PRACTICES Or... How Bad SEO Can Happen to Good People.
    15. 15. LOCAL SEO QUICK TIPS How to Dominate Local Search In One Day
    16. 16. What is Local Search?
    17. 17. Put Your Address on Every Page
    18. 18. Get 5 Reviews Right Away
    19. 19. Add Testimonials in hReview Microformat
    20. 20. Ask for Best-Ever Rating
    21. 21. Upload Lots of Photos to Google
    22. 22. Ask People to Upload Photos Too!
    23. 23. Add Coupons to Your Place Page
    24. 24. Add A QR Code as a Photo
    25. 25. Use WhiteSpark Citation Finder
    26. 26. What is a Structured Citation?
    27. 27. Use a Local Phone Number
    28. 28. LOCAL SEO QUICK TIPS How to Dominate Local Search In One Day
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