SEO, PPC, Social Marketing Case Study

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Cement Marketing is a full-service SEO, PPC and social marketing firm in Columbus Ohio. This is a portfolio of our work featuring case studies for SEO, PPC (pay-per-click) and social marketing.

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  • SEO, PPC, Social Marketing Case Study

    1. 1. We don’t just build a Website. We build an audience.
    2. 2. How to build an audience.It starts with a Website designed to answer your visitor’s need. It continues aswe deliver your message to the right audience at the right time through socialmarketing and search marketing. It ends when we create a tie that binds.It’s not easy.True ties can’t be earned at the end of a line item or an RFP. True ties are bornout of an authentic passion for a product or service is channeled into authenticcontent delivered directly to your audience. Or were you calling them yourcustomers?
    3. 3. The industry will never be the same.There’s a tidal wave of change sweeping through the advertising and marketingindustry. Traditional agencies don’t understand the interactive space and arestruggling to fit the new system into their old system. Clients, demanding results,are running out of patience.Cement Marketing is a product of that change.We’re rogue marketers who jumped ship or who have never been on a ship,completely free of corporate or agency baggage. As a result, we are re-writing allof the rules in the name of earning results. We do what makes sense and what’sbest for our client’s interactive marketing campaigns.The result? Zero barriers between our search, social and Web teams. By crossingall channels without having to cross departments or through account directors,there are no limits to our results or creativity.
    4. 4. Yep, we can do that.We are a full service, results-driven interactive marketing firm. For some of our clientswe work as an extension of their interactive marketing team. For others, we are theirinteractive marketing team. Because we do it all – Web, social and search – we havethe liberty of creating a strategy that fits our client’s needs, not our own bottom line.Website Design and Development ContentUsability and site architecture Content strategyWordpress, PHP, HTML5, CSS, Javascript CopywritingMobile/ Mobile Responsive Blog editorial calendarsMobile apps, native and site based Blog postseCommerce Digital press releasesSearch Engine Optimization (SEO) Social MarketingKeyword research Facebook, Twitter, YouTube content strategyMeta copywriting Facebook advertisingLink building Social video production and photographyMeasurement and reporting Social promotions and campaign creation and executionSEO CopywritingSearch Engine Marketing (SEM) Everything Else Affiliate marketingPay-per-click advertising, Google AdWords, Bing, Yahoo E-mail marketingStrategic, results-driven execution and maintenance Rich media, online banner advertising design and developmentMeasurement and reporting
    5. 5. Our driving force.In addition to results, we pride ourselves in our client relationships and projectmanagement skills. Our clients receive one-on-one attention many SEO andSocial Marketing firms disregard.Clients currently seeing success:Arena District (Nationwide Realty Investors) Gay Street CollaborativeAthens Business Remixed Lifeline of OhioAntioch University MS ConsultantsBuehler’s Fresh Foods Market Nationwide Children’s HospitalCardinal Health Raising Cane’s of OhioDavis Wince Architecture Security Risk Management Consultants, Inc.FootsourceMD.com Volunteers of America Greater OhioHonda of Marysville U.S. Sportsmen Association
    6. 6. The good stuff. Our work.
    7. 7. Mobile responsive Driven by mobile and social friendly content, visitors to ArenaDistrict.com can quickly find events and activities and share with their friends. The site is also mobile responsive to all devices. Key stats: Kick off to launch - 16 weeks; CMS - Wordpress
    8. 8. The new Antioch University website has outperformed its predecessor by leaps and bounds with higher page Network of sites views and unique visitors with a dramatically increased time on site from 1:26 minutes to 2:46 minutes. Midwest CampusAntioch University central site Santa Barbara Campus
    9. 9. That’s us holding the banner outside of our Gay Street office windows. This Website is the result. The virtual cardSocial landing page allows the user to type a custom birthday message to Columbus and then share it with their friends. We built it in 24 hours. View at CementMarketing.com/200cbus/
    10. 10. We don’t just build links, we build relationships. These blogger badges, created for the Volunteers of America ofBlogger outreach/link building Greater Ohio target auto, thrift bloggers, non profits and proud Americans. Each badge, posted on a blog, will earn our client oodles of link love and increased brand awareness.
    11. 11. Facebook promotional guidelines prohibit us from offering prizes in exchange for a like but we can offer valuableThe Like Machine content. This landing page for Buehler’s rewards a like with a sneak peek at next week’s circular and then offers additional ways to save.
    12. 12. The Start It Up! Athens Campaign is an unprecedented effort by the Athens County Economic DevelopmentContent spirit Council (Athens Business Remixed) to simultaneously create thousands of pieces of online content about Athens County and attract businesses to the reason. It’s also the brain child of the Cement Marketing team. View at StartItUpAthens.com
    13. 13. The Be My Guide feature on ArenaDistrict.com allows visitors to add events, venus, restaurants and bars orInteractive map hotels to a unique guide. When printed the guide offers walking or driving directions from one location to the next.
    14. 14. After 6 months with another SEO firm, FootSourceMD.com turned to Cement Marketing due to lackluster125% spike in sales results. Within one month the site’s sales had increased by 125%.
    15. 15. The best status updates engage your audience. We published this one before Facebook’s crack down onThe Facebook update contest and promotion rules. Those were the days... (and P.S. Raising Cane’s Ohio ran out of gift cards in several locations).
    16. 16. Viral effect Now we play by the rules. But that hasn’t slowed us down. This image had been shared over 105 times when we snapped this screen shot.
    17. 17. Custom landing pages are a cinch for the Cement Marketing team. This is a welcome page for the ColumbusWelcome to social Camera Group.
    18. 18. On a mission to outpace other pro hunting groups as content creation leaders, the US Sportsmen Association,Content is King one of our more progressive clients, replaced their traditional Website with a purely news and content driven site. View at USSportsmen.org
    19. 19. The US Sportsmen Association turned to Cement Marketing when they needed to quickly garner support inPolitical activism Pennsylvania to fight for Sunday hunting in the state. Our campaign and targeted advertising earned them over 20,000 fans in less than 2 months.
    20. 20. Built in Wordpress and launched with Cement Marketing’s full SEO and social marketing services in 2010,SEO and social Schottenstein Real Estate jumped from 574 visits a month via Google to over 1,700 per month. Qualified leads spiked from 10 per month to 250.
    21. 21. LifelineofOhio.org and its accompanying mobile site educate site visitors on the importance of organ donationNon profit efficiency and its impact on Ohio families. For this non profit, site maintenance and ease of use was critical.
    22. 22. The new Raising Cane’s of Ohio website can be changed at a moment’s notice to accommodate the restaurantAs fast as the food group’s ever changing promotions and campaigns. View at RaisingCanesOhio.com
    23. 23. The Respect Institute came to Cement Marketing to create a site that reflected the spirit of their mission. TheMore than a blog site has increased program bookings and site traffic overall has also increased. Key stats: CMS - Wordpress, every element and page is simple to update.
    24. 24. We love architects. They keep us on our toes with their meticulous eye for design and wireframe details. TheArchitects rock new DavisWince.com pulled in its first organic search client within 4 months of launch. Key stats: CMS - Wordpress, every element and page is simple to update.
    25. 25. In their Hunt the District campaign, the Arena District – a hip, urban neighborhood in Downtown Columbus,3500 fans in 4 weeks brought fans offline and into the Arena District to find objects in the district and then post photos of each object to Facebook. The campaign, supported by advertising earned 3500 fans in 4 weeks.
    26. 26. Tweet this At its inception this Twitter account was an extension of The Safest Line, a blog we created for a child injury attorney in Chicago. Today the Twitter account is a critical piece to his SEO and social marketing efforts. The account now has over 1200 followers.
    27. 27. To keep their competitors at bay, we can’t share our client’s detailed success stories. However, we can tell youThe results stats like this one are common place on every account we touch. For unique and more detailed case studies, please contact us.
    28. 28. Don’t be shy Say “Hi.” We don’t bite. But we are terrible at answering our phones. If you’d like to meet or discuss a potential project drop us a line at info@cementmarketing.com. The Cement Marketing team taking a break at SXSW Interactive in Austin, Texas. Our offices are located on 15 E. Gay Street in the heart of Downtown Columbus, Ohio.

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