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How To: Pinterest for Marketing
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How To: Pinterest for Marketing

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What are the best ways to use Pinterest for marketing? How are major brands using Pinterest? …

What are the best ways to use Pinterest for marketing? How are major brands using Pinterest?

Alaina Shearer, Chief Digital Strategist of Cement Marketing, shows you the way. Also read: http://cementmarketing.com/top-3-reasons-why-pinterest-matters/

Published in: Business, News & Politics

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  • Transcript

    • 1. PINTEREST FOR BUSINESS A workshop. Chime in at any time.
    • 2. 1. MAKE SURE IT’S A FITPredominantly women interested in style, recipes, home decorating and travel.
    • 3. 2. ADD A PIN IT BUTTON Add a Pin It button to your Website http://pinterest.com/about/goodies/
    • 4. 3. IT’S NOT ABOUT YOU.Don’t “pin” only your products. Pin items similar to yours. Show your expertise, your taste.
    • 5. 4. FOLLOW THE BIG GUYSFollow the big guys for inspiration, but only inspiration - Pinterest is about your brand’s personality, not theirs.
    • 6. 5. LEARN WHAT WORKS200 characters and up have higher re-pin rate, photos are critical, and staying on topic is key.
    • 7. 6. PIN FOR SEARCHLinks are “no-follow” - but, let’s pretend they aren’t.
    • 8. 6. PIN FOR SEARCHLinks are “no-follow” - but, let’s pretend they aren’t.
    • 9. 7. BE CREATIVE WITH BOARDS Fantastic board content attracts and tells a story
    • 10. THE BIG BOYSHow Victoria’s Secret is using Pinterest
    • 11. THE BIG BOYSHow Victoria’s Secret is using Pinterest
    • 12. THE BIG BOYSHow Victoria’s Secret is using Pinterest
    • 13. ANOTHER EXAMPLECreate a board, you’re entered to win
    • 14. IDEAL STRATEGY“Pin this to win.” Not, “make a board”