Using Social Media for Business
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Using Social Media for Business



"How to Social Media for Business" ...

"How to Social Media for Business"

Presentation delivered at the Westminster Library on 21st April 2010 to a group of business owners.

From Twitter after this presentation at Westminster Library: "Returning home from a wonderful lecture on social media for businesses from @newmediaangels - and I thought I knew it all!" :) Thank you Antonina! (follow her on twitter!)



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Using Social Media for Business Using Social Media for Business Presentation Transcript

  • How to Social Media for Business (and still keep your hair)
  • Changed the spelling of my name when I was 21 All kinds of jobs not needing a degree Just Before business: Ops manager in training company - community development, marketing and mentoring Government contract - growing and supporting a community, gov social platform Business: - ran business helping grow other businesses - company name taken – rebranded to New Media Angels - recent clients have included coaches, an events company, photographers, restaurant and health/well being businesses Introducing Cémanthe Harries “ engage, connect, learn”
  • Helping you to grow your business profile through social media One to One training for business owners Easy to understand Non technical Focused on you and your business Using the Big 5 Introducing New Media Angels “ engage, connect, learn”
  • What we’ll cover today: Why Social Media What Social Media is... and isn’t Where should your business be? The BIG question Your Social Media Plan How to get heard Case Studies The BIG 5 Next steps
  • why?
  • what?
  • Consider This... Advertising = Marketing = Social Media =
  • Social Media is NOT marketing (on it’s own)
  • Social Media is more like PR, Networking and Communications. It’s a collection of Tools enabling you to engage , research , communicate , converse and connect with potential clients And build the profile of your company
  • How to Social ise Media Tools for Business (and still keep your hair) So, what tools are there?
  • where?
  • some of the 450+ platforms...
  • Feel a bit like this sometimes?
  • tweet tweet let’s make some sense of the noise...
  • 9 categories of social media for business 1. Social Networks: 2. Microblogging: 3. Professional: 4. Video: 5. Bookmarking: 6. Photo Sharing: 7. Community: 8. Blogging: 9. Info Sharing:
  • some statistics you need to know... The Big 5 = 400 million active users, 50% of active users logon each day, 3.5 million events created each month, the UK 2 nd country = #4 Largest Site on the Internet, #1 Largest video site on the web, 3.5 million people visiting the site every single day = 1100% growth in a year, 23,500,000 visitors, number twelve website in the world, some 50 million tweets are sent a day = 50 million users worldwide, 11 million users in Europe, average age is 41, 64% are male, 50% are decision makers = 77% of Internet users read blogs, 58% say that they are better-known in their industry because of their blog
  • Where to start?
  • Just get started!
  • Start with: The Big Question!
  • who?
  • Who are you?
  • Who are your ideal clients? And where are they?
  • Who is your business?
  • The Plan Getting from A to B
  • What – do you want to say? Is it about you, your company, your business, your industry, your clients/customers... Why – do you want to say it and will people listen? It is to connect or engage, what can you say that will get interest, do you know what people want to hear... Who – are you talking to? Do you know who your target audience are, what they like, what they don’t like, what they want to know... How – do you get your voice heard? Be informative, interesting, original, useful, consistent, friendly, conversational, present, engaged in the community When – will you do it? How often, what days of the week, morning, noon or night, national or international, how many times a day or week... Where – will you be? What social networks will you use, what platforms will you be on, where are your clients...
  • how?
  • The Strategy The Roadmap
    • 6 steps from the New Media Angels 10 step strategy
    • You, Your Clients and Your Business
    • Overall Aims and Objectives
    • Social WHERE
    • Social WHAT
    • Social WHEN
    • Testing and Measuring
  • Measurement Impact and Objectives
  • 1. Web Traffic: google analytics 2. Your Customers’ Satisfaction on Social Media: survey 3. Your Business Online: search engines and facebook 4. Sales: conversions Some tools: Analytics Hootsuite 5. Ask!: where did you hear about us? All leads to go back to your site or blog
  • Case Studies
  • Case Study 1 Mark Lee Tax Advice Network
  • Twitter
  • Facebook
  • YouTube Channel
  • LinkedIn
  • Blog Fun and Jokes about Accounting
  • TaxBuzz Blog
  • Social Website follow updates face subscribe
  • Learning Points - Even the industries you wouldn’t expect to be social can be there - Start with the Big 5 - Make it easy for people to follow you - Be creative - Be where your clients/customers are - Showcase expertise - Social Website
  • Case Study 2 Karen Mercer My Coffee Stop
  • Twitter
  • Facebook
  • YouTube Channel
  • LinkedIn
  • Flickr
  • Social Website video sharethis contact facebook
  • Learning Points - Even local based businesses are there - Quality not quantity - Make it easy for people to contact you - Use other social platforms – like flickr - Be where your clients/customers are - Showcase expertise/awards/PR - Social Website
  • Case Study 3 Cindy Eve Not Just a Granny
  • Twitter
  • Facebook
  • YouTube Channel
  • Blog
  • Flickr
  • Amazon
  • Social Website share connect branding subscribe visitors retweet tweets
  • Learning Points - Niche - Consistency - Make it easy for people to retweet you - Conversation and Engage - Be yourself - Associated services - Social Website
  • The Big 5
  • Facebook
    • Be yourself
    • Don't sell
    • Build relationships
    • Have fan page and group
    • Engage
  • Twitter
    • Time to establish expertise
    • Minimum 10 tweets a day
    • Get involved in conversation
    • Profile business & personal mix
    • Quality of tweets and RT
  • LinkedIn
    • Keep profile updated
    • Get involved in Q&A
    • Organise to meet up
    • Connect with others
    • Join groups
  • Blogging
    • Be consistent
    • Short informative posts
    • Relevant content
    • Ask questions of readers
    • Tag with search phrases
  • YouTube
    • Build a channel
    • Upload your own videos
    • Add related videos
    • Build network
    • Post to website
  • 7 Important things to remember so that your Social Media approach doesn’t...
  • 1. Be Yourself...
  • 2. No selling...
  • 3. Consistency... = Mon = Tues = Wed = Thurs = Fri Saturday and Sunday get some rest
  • 4. Get involved...
  • 5. Face to Face Meetings...
  • 6. Manage Time...
  • 7. Just do it...
  • Source of Statistics Facebook : Twitter : LinkedIn : Blogging: YouTube :
  • next steps?
  • Social Media Power Hour One hour Any questions Dates and Times ( Discount of £10) today only = £30 (normally £35, going up to £40 in May) Next Steps...
  • Social Media Power Hour What service would be useful to you ? “ engage, connect, learn” Website Feedback to make it a Social Website Managing your Social Media Time Building a Social Media Strategy for Your Business One to One mentoring and support – ongoing Training for your team or groups Design and Branding (eg Twitter Backgrounds, YouTube Channel)
  • Connect with New Media Angels! Website: Email: [email_address] Don’t forget to book your Social Media Power Hour Competition Alert !!!