Overview of social media
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Overview of social media

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An overview of how to use social media to A) generate clients B) create long term loyalty and engagement, and C) integrate it into the marketing cycle.

An overview of how to use social media to A) generate clients B) create long term loyalty and engagement, and C) integrate it into the marketing cycle.

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Overview of social media Overview of social media Presentation Transcript

  • SOCIAL MEDIA
  • Digital CommunicationsBuilding Relationships that Matter to Business GoalsHospitality, Corporate, Lifestyle IndustriesSocial Media, Digital PR, Internal Communications ?
  • YOU What is social media? OVERVIEW What are your objectives?www.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Social Media in Context OVERVIEWwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • It’s how others use it...www.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • socialwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Building Relationships... “Sincerity extends beyond the mere act of creating a profile on Twitter or forming a fan page on Facebook or a group on LinkedIn. The dual definition of transparency serves very different forms of both genuine and hollow separated by intent and impression. Relationships are measured in the value, action, and sentiment that others take away from each conversation. Talking “at” or responding without merit, intelligence, or quality grossly underestimates the people you’re hoping to befriend and influence.” – Brian Soliswww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • mediawww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Same Principles, Just Different Technology...www.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Benefits search engine optimisation partnerships expertise and credibility connecting reputation management source of informationwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Right vs Wrong Case Studieswww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Right Way...www.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Wrong Way...www.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • The New Ecosystemwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Where does Social Media fit? PR Advertising Website Company Stationery Marketing Email Signature Networking Social MediaBrand Awareness and Keeping in Touch “In addition, word of mouth generated by social networks is a form of marketing that must be earned— unlike traditional advertising, which can be purchased.” McKinsey & Companywww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Relationship Marketing Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement Focuses more on customer retention than customer acquisition Focuses more on providing value than advertising services Focuses more on building relationships that matter than instant sales.www.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Factors to consider... Three most influential factors for consumers when deciding which company to do business with are: • personal experience (98%) Face to face meeting • company’s reputation or brand (92%) LinkedIn profile/page • recommendations from friends and family (88%) Social Mediawww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • 4 Most Important Thingswww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • STRATEGY Who? Where? When? How?www.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • CONTENT Educational Entertaining Share-ablewww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • CONSISTENCY Daily, Weekly Consumer Optimal Timewww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • PERSONALITY Be Yourself Be Human Offlinewww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • 7 Principles of Social Mediawww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • 7 Principles of Social Media 1. CONNECTwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • 7 Principles of Social Media 2. PROVIDE VALUEwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • 7 Principles of Social Media 3. COLLABORATEwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • 7 Principles of Social Media 4. BE CREATIVEwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • 7 Principles of Social Media 5. INNOVATEwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • 7 Principles of Social Media 6. INTEGRATIONwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • 7 Principles of Social Media 7. BE HUMANwww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design
  • Facebook.com/cemanthe Connect with me! Linkedin.com/in/cemanthe Connect with us! Website: NewMediaAngels.com Email: info@NewMediaAngels.com Facebook.com/NewMediaAngels Youtube.com/NewMediaAngels Twitter.com/NewMediaAngels Linkedin.com/company/new-media-angels Pinterest.com/NewMediaAngelswww.NewMediaAngels.com Social Media Training and Campaigns | PR Training and Campaigns | Websites | Design