Your SlideShare is downloading. ×
Role of Digital Marketing - Cem Cinlar , PhD.
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Role of Digital Marketing - Cem Cinlar , PhD.

1,076
views

Published on

Role of Digital Marketing in The Integrated Marketing Plans by Cem Cinlar ,PhD. …

Role of Digital Marketing in The Integrated Marketing Plans by Cem Cinlar ,PhD.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,076
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 24 KASIM 20114. MARKET CODE PAZARLAMA ve SATIŞ SEMİNERLERİPANEL: Entegre Pazarlama Sürecinde Dijital Başrolde mi?Moderatör: Dr. Cem Çınlar - Tick Tock Boom Genel Koordinatörü
  • 2. download: www.slideshare.net/cemcinlarCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 3. INTEGRATED MARKETINGCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 4. Strategy aimed at The mix of traditional & unifying different digital marketing &marketing methods & promotions . channels. www.marketingplaninfo.com
  • 5. DIGITAL MARKETINGCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 6. The promotion of products or brands via one or moreforms of electronic media. www.ghweston.co.uk
  • 7. What the …?
  • 8. PROFESSIONALSCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 9. Increase The Productivity
  • 10. The Most Important for Marketing
  • 11. New Technologies on The Rise
  • 12. What the …?
  • 13. DIGITAL COMMUNICATIONCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 14. Data Transfer
  • 15. Broadband Internet Users
  • 16. Internet Subscribers 3G Users
  • 17. Net Sales Revenue (quarterly)
  • 18. One way or anothereverybody is connected.
  • 19. Communication with friends
  • 20. download: www.slideshare.net/cemcinlarCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 21. What the …?
  • 22. MOBILECem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 23. Sizing Up the Conflict
  • 24. Being ‘Connected’ in 2016 & Beyond
  • 25. 2020: Big Data + Velocity, Variety & Complexity
  • 26. Mobile Marketing Tactics
  • 27. What the …?
  • 28. SOCIAL NETWORKSCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 29. % 14 COMMERCIALS% 78 FRIENDS
  • 30. Marketing Tactics (using/planning)
  • 31. Marketing Tactics (Social)
  • 32. Reasons that Join Fan Pages
  • 33. What have you done?
  • 34. Social Media Tactics
  • 35. Social Media Map
  • 36. Fundamentally ChangedThe Groundswell: A social trend in which people use technologies to get whatthey need from eachother, rather than from traditional institutions likecorporations…. people’s desire to connect, use new interactive technologies andonline economics”
  • 37. What the …?
  • 38. BLOGSCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 39. Which types of blog … 54 Countries 37.600 Participant
  • 40. Which types of blog 54 Countries 37.600 Participant
  • 41. What the …?
  • 42. MONITORING & ANALYSIS CRM & SOCIAL CRMCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 43. Transforming The Customer Experience
  • 44. Shifting CRM to SCRM
  • 45. Apple & Pear ?
  • 46. Architecture of Promoting
  • 47. What the …?
  • 48. APPLICATIONSCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 49. download: www.slideshare.net/cemcinlarCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 50. Q&A Questions pleaseCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  • 51. Thank YouCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education