Online Communication Lesson 3 B / Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games

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The third lesson of Online Communication. Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components and Social Games. Flash materials, videos …

The third lesson of Online Communication. Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components and Social Games. Flash materials, videos and some critical pages are not included. Educational use only!

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  • 1. ONLINE COMMUNICATION III Y GENERATION, SOCIAL MEDIA FUNDAMENTALS, SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA GUIDELINES, SOCIAL MEDIA COMPONENTS, SOCIAL GAMES Dr. CEM ÇINLAR 26.11.2012Online Communication 3 1
  • 2. ContentSocial Media GuidelineSocial Media ManagementA Model for Start-upsSocial GamesSocial Media ComponentsOnline Communication 3 Cem Cinlar 2
  • 3. Social Media GuidelineOnline Communication 3 Cem Cinlar 3
  • 4. Online Policies - Empower customers & employees - Risk management - Protection & support - Confidentiality & proprietary - Transparency - ResponsibilityOnline Communication 3 Cem Cinlar 4
  • 5. Social Media Guideline - Corporate code of conduct for employees who post content on social media as part of their job or as a private person - Content to set expectations for appropriate behavior and ensure that an employees posts will not expose the company to legal problems or public embarrassmentOnline Communication 3 Cem Cinlar 5 http://bit.ly/Shec4H
  • 6. Social Media Guideline Complete it before social media engagementOnline Communication 3 Cem Cinlar 6
  • 7. Social Media Guideline - Use it for brand pages - Do not mandate that employees must use it with their personal accounts - Just share your knowledge - Consider any legal ramifications of not following laws - Confidentiality of trade secrets and informationOnline Communication 3 Cem Cinlar 7
  • 8. Advantages of The Guideline - Develops social media strategy and improves social media performance - Gives everyone the key of collaboration - Builds your online communities easier - Responds to emergencies faster - A direct impact on your successOnline Communication 3 Cem Cinlar 8
  • 9. Disadvantages of The Guideline - Limits the communication - Limits style of the communication - Hard to explain to the employees - Hard to change once prepared - Hard to follow & learn - Resistance occurs - Enreachment with case studies is a necessityOnline Communication 3 Cem Cinlar 9
  • 10. Social Media Management FundamentalsOnline Communication 3 Cem Cinlar 10
  • 11. Clearify These in The First Step - Organisational network structure - Primary responsibility - Team of social media - Management (daily interaction) & maintenance (agency) - Reporter & analysist (evaluating) - Weekends - Monitoring tool - Measurement detailsOnline Communication 3 Cem Cinlar 11
  • 12. Clearify These in The Second Step - Define your expectations and goals - Platforms/sites - Territory - Match with your target audiences - Style - Engagement - Conversation - Reaction speed (in the following two hours suggested) Online Communication 3 Cem Cinlar 12
  • 13. Clearify These in The Third Step - Content creation - Affects on other relations - Context - List of unwanted subjects - Link to other media plans - Communications before and after launch - Promoting your platforms/sites - KPI & ROI & ROAOnline Communication 3 Cem Cinlar 13
  • 14. Online Communication 3 14 http://bit.ly/UkMKE3
  • 15. Online Communication 3 Cem Cinlar 15 http://bit.ly/UkMKE3
  • 16. Online Communication 3 16 http://bit.ly/UkMKE3
  • 17. Social Media ManagementOnline Communication 3 Cem Cinlar 17
  • 18. SM Management Life Cycle Real-time and Measuring relevant Active participation relevant results results and testing of the insights Defining Analyzing and Decision for the events, Analysis andThe Keywords reporting of creating actionable insights, reports of relevant results find out useful content evaluation Improving Process Liaise with the team (Corporate & Agency) Online Communication 3 Cem Cinlar 2012 18
  • 19. Content vs Conversation Content is The King but first Create a ConversationOnline Communication 3 Cem Cinlar 19
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  • 24. 24http://bit.ly/TlyCdy
  • 25. Social Media Socializing News Video Photo Bookmarking Music Viral Business Sites Sharing Sharing Sharing EffectDeliciousDiggFacebookFlickrGoogle+LinkedinMySpacePinterestRedditSlideshareStumbleuponSoundcloudTwitterYouTube 25 Usable The Best Cem Cinlar 2012
  • 26. 26
  • 27. A Model for Startups How can social media be beneficial?Online Communication 3 27
  • 28. Reciever & Content Based Characteristics First Second Visual Audiotory Read/Write KinestheticOnline Communication 3 Cem Cinlar 2012 28
  • 29. Use Blog! 29
  • 30. A Model for Start-ups 30Online Communication 3 Cem Cinlar
  • 31. ProjectLife Cycle Cem Cinlar 31
  • 32. ProjectLife Cycle Cem Cinlar 32
  • 33. Social GamesOnline Communication 3 Cem Cinlar 33
  • 34. Social Games Reward Mechanisms: Internal Motivation (fun, power, love, meaning etc) External Motivation (points, badges, punishments, levels etc) Reward = Motivation http://bit.ly/TU1bKp http://bit.ly/UPIOr0 Status—reaching the end of the race first could be replaced by a new title or being referenced in the annual report as the main facilitator of success Access—instead of unlocking secret levels maybe it’s about the opportunity to participate in real world events like conferences or invites to executive meetings Power—not just more weapons but maybe the chance to make budget or policy and other creative decisions Stuff—sometimes cash, sometimes things like gifts, trips and other real life experiences 34Online Communication 3 Cem Cinlar http://bit.ly/WnXOOa
  • 35. Brand Types & SG - Fashion and apparel brands : Shopping games - Restaurant chains : City-building or restaurant- management games - Entertainment media brands : Nightlife games - Consumer packaged good brands : Pet games - Automotive companies : Car games - Travel brands : Gambling games - Credit and insurance companies : Resource management and farming games.Online Communication 3 35 http://bit.ly/Tl8Wgf
  • 36. Social Games East-Side Games GameDuell IGG Kabam Kenshoo Social King.com Offerpop PlaySpace SGN Social Point WoogaOnline Communication 3 36 http://bit.ly/R6iFZu
  • 37. Social Games r e g r e s s i o n http://bit.ly/XLa4OXOnline Communication 3 37
  • 38. Social Media Components Please help develop the lists!Online Communication 3 38
  • 39. Tools radian6 boomsonar tweetdeck hootsuite sysomos socialeye kloutOnline Communication 3 39
  • 40. Social Networks facebook myspace friendster ningtool bebo orkut hi5Online Communication 3 40
  • 41. Social Search google – realtime - blogsearch bing - social socialmention technorati alltop yandex snOnline Communication 3 41
  • 42. Microblogging twitter tumblr friendfeed brightkite plurk identi.caOnline Communication 3 42
  • 43. Social Gaming activeworlds smallworlds secondlife yogurtistan zynga habbo imvuOnline Communication 3 43
  • 44. Video youtube dailymotion vimeo metacafe izlesene vidivodoOnline Communication 3 44
  • 45. B2B Social linkedin slideshare scribd docstoc plaxo xingOnline Communication 3 45
  • 46. Photo Sites flickr webshots picasa fotolog photobucket multiplyOnline Communication 3 46
  • 47. Photo Sites flickr webshots picasa fotolog photobucket multiplyOnline Communication 3 47
  • 48. Bookmarking stumbleupon delicious digg reddit sphinn farkOnline Communication 3 48
  • 49. URL Shorteners bitly tinyurl ow.ly shorturl tr.im is.gdOnline Communication 3 49
  • 50. Wikis wikipedia wikia quora wiki twikiOnline Communication 3 50
  • 51. Casting ustream livestream blogtv stickamOnline Communication 3 51
  • 52. Couponing groupon socialbuy livingsocial opentable grupanya yakala.coOnline Communication 3 52
  • 53. Blogging blogger tumbler wordpress livejournal disqus Tool posterousOnline Communication 3 53
  • 54. Reviews & Travel tripadvisor urbanspoon lonelyplanet insiderpages citysearch gplaces yelpOnline Communication 3 54
  • 55. Mobile & LBS (Location Based Services) foursquare gowalla scvngr fb-places whrrl dopplr whereOnline Communication 3 55
  • 56. International Social odnoklassniki.ru hyves.nl mixi.jp wretch.cc cloob iwiw vkOnline Communication 3 56
  • 57. Music pandora last.fm ping.fm-tool grooveshark thesixtyone soundcloud slacker ilikeOnline Communication 3 57
  • 58. Podcast itunes librivox podfeed podcast podcastelly odeoOnline Communication 3 58
  • 59. Conferences searchenginestrategies searchmarketingexpo socialmediasonference blogworldexpo web2summit sxsw lewebOnline Communication 3 59
  • 60. Thank youPlease kindly find the presentation @www.slideshare.net/cemcinlarFacebook.com/cemcinlarTwitter.com/cemcinlarFoursquare.com/cemcinlarLinkedin.com/in/cemcinlarOnline Communication 3 60