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Online Communication Lesson 3 A  / Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components and Social Games
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Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components and Social Games

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The third lesson of Online Communication. Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games. Flash materials, videos ...

The third lesson of Online Communication. Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games. Flash materials, videos and some critical pages are not included. Educational use only!

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Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components and Social Games Presentation Transcript

  • 1. ONLINE COMMUNICATION III Y GENERATION, SOCIAL MEDIA FUNDAMENTALS, SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA GUIDELINES, SOCIAL MEDIA COMPONENTS, SOCIAL GAMES Dr. CEM ÇINLAR 26.11.2012Online Communication 3 1
  • 2. ContentY GenerationSocial MediaOnline Communication 3 Cem Cinlar 2
  • 3. Who are they?Online Communication 3 3
  • 4. Who are they? Veterans Baby Boomers Generation X Generation Y (1922 - 1945) (1946 - 1964) (1965 - 1980) (1981 - 2000) Respect for authority Optimism Skepticism Realism Core Values Conformers Involvement Fun Confidence Discipline Informality Extreme fun Social Letter & Telegraph Letter & Telegraph Fax & Telephone Internet Communication Rotary phones Business phones Business phones Picture Phones Media Write a note Write a note E-mail Put it away Buy now, pay later Cautious Earn to spend Dealing with Pay cash Conservative Money Save, save, save http://bit.ly/UK67T2Online Communication 3 Cem Cinlar 4
  • 5. Who are they? Just some Teenagers * Argumentative Personality Disrespectful Behaviour Self-centered Man Arrogant People Wasteful Youth Lazy Pupils * Michael McQuennOnline Communication 3 5
  • 6. What are they looking for? Balance Health HobbyOnline Communication 3 Cem Cinlar 6
  • 7. Are they argumentative? Reality is RelativeOnline Communication 3 Cem Cinlar 7
  • 8. Are they disrespectful? Respectus (Latin) : Act of looking back First Use : 14th century http://www.merriam-webster.com/dictionary/respectOnline Communication 3 8
  • 9. Respect Respect Earn DeserveOnline Communication 3 Cem Cinlar 9
  • 10. Who deserves respect? EverybodyOnline Communication 3 10
  • 11. Learn their limits Blood Energy Source TalentOnline Communication 3 11
  • 12. What are they for a brand? Connections Emotions Behaviours Way of thinkingOnline Communication 3 Cem Cinlar 12
  • 13. POWER ofOnline Communication 3 13
  • 14. Social MediaOnline Communication 3 14
  • 15. Online Communication 3 15
  • 16. Step by Step Do we know social media?Online Communication 3 16
  • 17. Step by StepOnline Communication 3 17
  • 18. Online Communication 3 18
  • 19. 1.About.com – Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication 2.Affilorama - Social media is content created and shared by individuals on the web using freely available websites that allow users to create and post their own images, video and text information and then share that with either the entire internet or just a select group of friends 3.AG Communications Group – Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online 4.Answers.com – The online forms of communicating to the masses, which include blogs, microblogs, social networking sites and podcasts 5.BlackBox Social Media – Social media is any online media platform that provides content for users and also allows users to participate in the creation or development of the content in some way 6.Briancee - Social Media is the sharing of user (human) created information and interacting on-line using Internet technology 7.Brian Solis – Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers 8.Common Craft – Social media in plain English (video) 9.CubixDev - Social Media is the new term for socialising online. It allows people to freely interact with each other online where-ever they are and whenever they want 10.Daily Blog Tips - Social media are the various forms of user generated content and the collection of websites and applications that enables people to interact and share information online 11.Duct Tape Marketing – Social media is the use of technology combined with social interaction to create or co-create value http://bit.ly/UTYiuiOnline Communication 3 Cem Cinlar 19
  • 20. 12.Fresh Networks – Social media is people having conversations online. These conversations can take a variety of forms; for example, blogs and comments or photo sharing 13.Get a Social Boost – Digital word of mouth 14.Harish Dabasia – Social media is people having conversations online 15.Health is Social – Social Media is the meeting place between people and technology 16.Hudson Horizons – Social Media is often used as another term for user-generated content 17.iContact - An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures 18.Integrasco – Social media explained (video) 19.Investopedia – Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thought 20.Just Ask Kim – Social media is any media form that displays itself to an open public and encourages interaction between the host and all observers 21.Kyle David Group – Social media is the technological path of least resistance for two-way communication and distribution through a large audience who would otherwise be unconnected if it were not for the technological medium 22.Luke Hayes – Social media is a group of Internet-based applications that allow the creation and exchange of user generated content. This content is then shared through social interaction 23.Mahalo - Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content 24.Marta Kagan -What is Social Media (presentation) http://bit.ly/UTYiuiOnline Communication 3 Cem Cinlar 20
  • 21. 25.Michelle Digital – Social media is life online 26.One Zero One – Social Media, by definition, is the collection of strategies, practices and tools for communicating, creating, sharing and discussing news, information and other media online 27.Online Schools – Social media is technically a means for social interaction through the web 28.Optimize Your Web Presence – Social media are online venues, such as social networking sites, blogs and wikis that enable people to store and share information called content, such as text, pictures, video and links 29.Orange Soda – Social media is about interacting with and sharing information with others online 30.ProPR – Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests 31.Radian6 - Social media is game changing, not a closed system, not just another media, transparent, more than blogs, decentralized and real-time and measurable 32.Rapid Learning Life – What is Social Media? In Simple English 33.Relationship Economy – Social media is communications 34.Scobleizer - Internet media that has the ability to interact with it in some way 35.Search Engine Land – Social media itself is a catch-all term for sites that may provide radically different social actions 36.SEO Zodiac – Social Media is simply people having conversations online 37.Social Media Optimization Services – Social media is people meeting other people 38.Social Media Vision – Simply refers to communication/publication platforms which are generated and sustained by the interpersonal interaction of individuals through the specific medium or tool http://bit.ly/UTYiuiOnline Communication 3 Cem Cinlar 21
  • 22. 39.Squidoo - Social media also includes social networks that insist on people to come together online that shares a common interest 40.Tech ER – Media is an instrument of communication, like a newspaper or a radio, so social media would be a social instrument of communication 41.Telezent - Social media explained visually (presentation) 42.The Financial Brand – Social media isn’t about the media, it’s about being social 43.The Social Election – Social media is people talking to people online 44.Tjongolongo - Social Media is word of mouth on steroids 45.Web1Marketing - Social Media consists of media that support and encourage social interaction among user 46.Webgeekly - Social Media is generally any website or service that uses Web 2.0 techniques and concepts 47.Webopedia – A term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online 48.Wikipedia - Social media are media for social interaction, using highly accessible and scalable publishing techniques 49.WiseGeek - Social media mainly consists of user-generated Internet content 50.The Social Media Guide – Social media is user generated content that is shared over the internet via technologies that promote engagement, sharing and collaboration http://bit.ly/UTYiuiOnline Communication 3 Cem Cinlar 22
  • 23. Social Media - New Approach - Networking based technologies - Two-way communication - Publicly accessible & scalable - Dynamic source Search engines (with the social search capabilities) are parts of social media. (in terms of monitoring, reach and engagement) E-mails, special addresses which are closed to public and search engines are excluded. (not accesible & not measurable)Online Communication 3 Cem Cinlar 23
  • 24. Social Media Voting Wikis Social Comment Bookmarking Networks Sites Rating SE Blogs Forums Podcasts Sharing NewsOnline Communication 3 Cem Cinlar 24
  • 25. Social Media Advantages - Opportunity for open communication - Brand & service awareness - Networking - Recruitment tool - Reputation management & publicity - Expands the marketing campaigns & researchesOnline Communication 3 Cem Cinlar 25
  • 26. Social Media Advantages - Developing & deepening conversation - Connecting & supporting network - reach - Creating metrics - Researching - Increasing team efficiency - Improving service efficiencyOnline Communication 3 Cem Cinlar 26
  • 27. Make The First Move If you don’t try, you won’t know! If you don’t do it, somebody will do it for you!Online Communication 3 27
  • 28. Make The First Move Don’t assume, Make it real!Online Communication 3 28
  • 29. Online Communication 3 29
  • 30. Turkey by Numbers Population : ~ 76 Million The Internet Users : > 36 MillionOnline Communication 3 30
  • 31. Turkey by Numbers 31.809.720 Facebook Users (7.)Online Communication 3 31
  • 32. Turkey by Numbers ~9.000.000 Twitter users ~1.350.000 Linkedin users ~2.100.000 Blog readers > 95% SearchOnline Communication 3 Cem Cinlar 32
  • 33. Social Media for Companies Corporate Communication Marketing CRM Human Resources R&D Legal Department Public Relations ITOnline Communication 3 33
  • 34. Sizing up the crashOnline Communication 3 34
  • 35. Shifting CRM to SCRMOnline Communication 3 35
  • 36. Integrated Marketing Strategy aimed at The mix of traditional & unifying different digital marketing &marketing methods & promotions . channels. http://bit.ly/Y4gQOROnline Communication 3 36
  • 37. Online Communication 3 37 http://bit.ly/TcMMe6
  • 38. Social Media MapOnline Communication 3 38
  • 39. The Most Important for MarketingOnline Communication 3 39
  • 40. New Technologies on The RiseOnline Communication 3 40
  • 41. Reasons that Join Fan PagesOnline Communication 3 41
  • 42. Thank youPlease kindly find the presentation @www.slideshare.net/cemcinlarFacebook.com/cemcinlarTwitter.com/cemcinlarFoursquare.com/cemcinlarLinkedin.com/in/cemcinlarOnline Communication 3 42