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Evolution of Internal Communication
 

Evolution of Internal Communication

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Evolution of Internal Communication Evolution of Internal Communication Presentation Transcript

  • Evolution of Internal Communication new technology + communication + management
  • Why?
    • Relevant to anyone who works within a formal organization
    • Tools we use are taken for granted
    • Interesting trends and shifts
    • An area generally neglected in both academic and practitioner literature
  • Expert Sources
    • “ Talking vs. Shouting”
    • - Josh Bernoff
  • PAST
    • Top Down
    • Need-to-know Basis
    • Telegraph connected offices
    • Allowed communication between London & NYC
    • Telephone added voice communication, direct extensions, voicemail, and conference calls
    • Hand-written memos, hand delivery to in-box, typewriters, carbon copied mass messages, faxes, word processors, mainframes, desktop PC, laptop, handheld devices
  • Christensen: Disruptive Technology COMPUTERS & THE INTERNET
  • Over Time
    • Employee attitudes
    • are a key factor in
    • efficiency
    • Employees as Assets
    • Information Age + Power
  • The Importance of Being Attune
  • IT’S PRESENT TIME!
    • Intranet, Wikis, E-newsletters, Virtual Meetings
    • Staff Focus = It’s Your Company!
    • office equipment / personal tools
    rarr
  • Future
    • Even More “Talking”!
    • Increased Use of Microblogs, Video Texting
  • What do you think?
    • Image sources:
    • http://www.jobvent.com/companyBrowse
    • http://www.fotosearch.com/bthumb/ARP/ARP112/1T
    • http://christyluther.wordpress.com/2009/01/25/project-proposal-e-nternal-communications/on.jpg
    • http://www.flickr.com/photos/bbaunach/495086792/
    • http://www.flickr.com/photos/celticblade/2768709083/
    • http://www.flickr.com/photos/scobleizer/2267868051/
    • http://www.flickr.com/photos/zeir/243094744/
    • http://www.flickr.com/photos/ollie-d/318157820/
    • http://www.flickr.com/photos/bakelite_phones/471663581/
    • http://www.flickr.com/photos/43071680@N00/515075620/
    • http://www.flickr.com/photos/jorr81/2652993950/
    • http://www.flickr.com/photos/14569294@N06/2419907107/
    • http://www.flickr.com/photos/thomashawk/130601225/in/set-72057594110134978/
    • http://www.triggertouch.com/assets/images/fax_me_heart.gif
    • http://www.flickr.com/photos/willshoot/1933471669/
    • http://www.flickr.com/photos/goulao/2365778343/
    • http://www.flickr.com/photos/library_of_virginia/2899334278/in/set-72157607704129043/
    • http://www.flickr.com/photos/library_of_virginia/2898490491/
    •   Additional Images from MS Office Online
    •  
    • Text sources:
    • Bernoff, Josh and Li, Charlene. (2008). Groundswell . Massachusetts: Harvard Business Press.
    • Bower, Joseph L. and Christensen, Clayton. (1995). Disruptive Technologies: Catching the Wave. Harvard Business Review , 173:1. Retrieved from University of Washington Electronic Reserve: https://eres.lib.washington.edu/eres/documentview.aspx?cid=4174&associd=131207
    • Christensen, Clayton M., Anthony, Scott D. and Roth, Erik A. (2004). Seeing What’s Next . Massachusetts: Harvard Business School Press.
    • Standage, Tom. (1998). The Victorian Internet . New York: Walker and Company.
    • Christy Luther
    • March 2009
    • MCDM COM 546
    • University of Washington