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Evolution of Internal Communication new technology +  communication + management
Why? <ul><li>Relevant to anyone who works within a formal organization </li></ul><ul><li>Tools we use are taken for grante...
<ul><li>An area generally neglected in both academic and practitioner literature </li></ul>
Expert Sources
<ul><li>“ Talking vs. Shouting” </li></ul><ul><li>- Josh Bernoff </li></ul>
PAST <ul><li>Top Down </li></ul><ul><li>Need-to-know Basis </li></ul>
<ul><li>Telegraph connected offices </li></ul><ul><li>Allowed communication between London & NYC </li></ul>
<ul><li>Telephone added voice communication, direct extensions, voicemail, and conference calls </li></ul>
<ul><li>Hand-written memos, hand delivery to in-box, typewriters, carbon copied mass messages, faxes, word processors, mai...
Christensen: Disruptive Technology COMPUTERS  & THE INTERNET
Over Time <ul><li>Employee attitudes </li></ul><ul><li>are a key factor in </li></ul><ul><li>efficiency </li></ul><ul><li>...
The Importance of Being Attune
IT’S PRESENT TIME! <ul><li>Intranet, Wikis, E-newsletters, Virtual Meetings </li></ul><ul><li>Staff Focus = It’s Your Comp...
<ul><li>office equipment / personal tools </li></ul>rarr
Future <ul><li>Even More “Talking”! </li></ul><ul><li>Increased Use of Microblogs, Video Texting </li></ul>
What do you think?
<ul><li>Image sources: </li></ul><ul><li>http://www.jobvent.com/companyBrowse   </li></ul><ul><li>http://www.fotosearch.co...
<ul><li>Christy Luther </li></ul><ul><li>March 2009 </li></ul><ul><li>MCDM COM 546 </li></ul><ul><li>University of Washing...
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Evolution of Internal Communication

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  • Transcript of "Evolution of Internal Communication"

    1. 1. Evolution of Internal Communication new technology + communication + management
    2. 2. Why? <ul><li>Relevant to anyone who works within a formal organization </li></ul><ul><li>Tools we use are taken for granted </li></ul><ul><li>Interesting trends and shifts </li></ul>
    3. 3. <ul><li>An area generally neglected in both academic and practitioner literature </li></ul>
    4. 4. Expert Sources
    5. 5. <ul><li>“ Talking vs. Shouting” </li></ul><ul><li>- Josh Bernoff </li></ul>
    6. 6. PAST <ul><li>Top Down </li></ul><ul><li>Need-to-know Basis </li></ul>
    7. 7. <ul><li>Telegraph connected offices </li></ul><ul><li>Allowed communication between London & NYC </li></ul>
    8. 8. <ul><li>Telephone added voice communication, direct extensions, voicemail, and conference calls </li></ul>
    9. 9. <ul><li>Hand-written memos, hand delivery to in-box, typewriters, carbon copied mass messages, faxes, word processors, mainframes, desktop PC, laptop, handheld devices </li></ul>
    10. 10. Christensen: Disruptive Technology COMPUTERS & THE INTERNET
    11. 11. Over Time <ul><li>Employee attitudes </li></ul><ul><li>are a key factor in </li></ul><ul><li>efficiency </li></ul><ul><li>Employees as Assets </li></ul><ul><li>Information Age + Power </li></ul>
    12. 12. The Importance of Being Attune
    13. 13. IT’S PRESENT TIME! <ul><li>Intranet, Wikis, E-newsletters, Virtual Meetings </li></ul><ul><li>Staff Focus = It’s Your Company! </li></ul>
    14. 14. <ul><li>office equipment / personal tools </li></ul>rarr
    15. 15. Future <ul><li>Even More “Talking”! </li></ul><ul><li>Increased Use of Microblogs, Video Texting </li></ul>
    16. 16. What do you think?
    17. 17. <ul><li>Image sources: </li></ul><ul><li>http://www.jobvent.com/companyBrowse </li></ul><ul><li>http://www.fotosearch.com/bthumb/ARP/ARP112/1T </li></ul><ul><li>http://christyluther.wordpress.com/2009/01/25/project-proposal-e-nternal-communications/on.jpg </li></ul><ul><li>http://www.flickr.com/photos/bbaunach/495086792/ </li></ul><ul><li>http://www.flickr.com/photos/celticblade/2768709083/ </li></ul><ul><li>http://www.flickr.com/photos/scobleizer/2267868051/ </li></ul><ul><li>http://www.flickr.com/photos/zeir/243094744/ </li></ul><ul><li>http://www.flickr.com/photos/ollie-d/318157820/ </li></ul><ul><li>http://www.flickr.com/photos/bakelite_phones/471663581/ </li></ul><ul><li>http://www.flickr.com/photos/43071680@N00/515075620/ </li></ul><ul><li>http://www.flickr.com/photos/jorr81/2652993950/ </li></ul><ul><li>http://www.flickr.com/photos/14569294@N06/2419907107/ </li></ul><ul><li>http://www.flickr.com/photos/thomashawk/130601225/in/set-72057594110134978/ </li></ul><ul><li>http://www.triggertouch.com/assets/images/fax_me_heart.gif </li></ul><ul><li>http://www.flickr.com/photos/willshoot/1933471669/ </li></ul><ul><li>http://www.flickr.com/photos/goulao/2365778343/ </li></ul><ul><li>http://www.flickr.com/photos/library_of_virginia/2899334278/in/set-72157607704129043/ </li></ul><ul><li>http://www.flickr.com/photos/library_of_virginia/2898490491/ </li></ul><ul><li>  Additional Images from MS Office Online </li></ul><ul><li>  </li></ul><ul><li>Text sources: </li></ul><ul><li>Bernoff, Josh and Li, Charlene. (2008). Groundswell . Massachusetts: Harvard Business Press. </li></ul><ul><li>Bower, Joseph L. and Christensen, Clayton. (1995). Disruptive Technologies: Catching the Wave. Harvard Business Review , 173:1. Retrieved from University of Washington Electronic Reserve: https://eres.lib.washington.edu/eres/documentview.aspx?cid=4174&associd=131207 </li></ul><ul><li>Christensen, Clayton M., Anthony, Scott D. and Roth, Erik A. (2004). Seeing What’s Next . Massachusetts: Harvard Business School Press. </li></ul><ul><li>Standage, Tom. (1998). The Victorian Internet . New York: Walker and Company. </li></ul>
    18. 18. <ul><li>Christy Luther </li></ul><ul><li>March 2009 </li></ul><ul><li>MCDM COM 546 </li></ul><ul><li>University of Washington </li></ul>
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