BNI Leaders By Design
January 29, 2009

About Renia…
I am…
Tenacious
Strong
A Feminist
A Writer
Opinionated
Loyal
Creative
A recovering know-it-all

My Ideal Client…
 Demographics  Psychographics
 Sm. business owner  In business to make
 $45,000 per year meaning not just money
 35 to 55 years old  Values education and
 Pays for at least one
learning
“want” business service  Values self-
 Regularly pays for
improvement, might
education already participate in
yoga, massage, etc.
 Is just a little
uncomfortable with
were they are in life or
business

So What is Coaching?
 Helping clients live a goal-centric life
 Coaches provide objective feedback, motivation, and
focus
 Coaches deal with the now and the future
Coaches help empower their clients to
Find their own answers.

Creative Development +
Consciousness Building =
Being your Best self

What can clients expect?
 Personal Clients  Business Clients
 Improved performance  Increased sales and
at work profitability
 Actions become more  Improved leadership
effective and focused and management
 Increased self-  Results-driven
confidence operational
 Improved efficiency development
 Strength of purpose  Clear and actionable
through discovery of goals
personal passions  Improved organization
 Improved leadership  Improved staff
skills performance, loyalty, an
d focus

How do you do it?
 Weekly sessions by phone or in person
 Constant communication through email
 Clients Only web exercises

So what Now?
 Who do you know in these areas?
 Professional Services business owners such as
accountants and insurance agents
 Tech business owners such as IT, graphics design, and
web design companies
 Personal Trainers
 Trades-men who have at least 5 employees
 Corporate professionals (VP or higher) who are
embarking on life changes

“Happiness is not a goal; it is a by-product.”
Eleanor Roosevelt