1
OVERVIEW
The company
Results of the third quarter of 2010
2
THE COMPANY
Leading global brewer
Global brands: - Stella Artois
- Becks
- Budweiser
Operates across six geographic zones:...
THE RESULTS OF THE THIRD QUARTER OF 2010
4
INCREASE OF VOLUMES
Responsible for the good results
5
-1.50%
11.50%
2.10%
-5.00%
8.50% 7.90%
-8.00%
-4.00%
0.00%
4.00%
8....
ASIA PACIFIC
6
Total volumes increased with 7.9%
More specific in China
National marketing campaigns
FIFA World Cup spo...
CENTRAL AND EASTERN EUROPE
7
Total volumes increased with 8.5%
More specific in Russia
Klinskoye: new ‘white’ beer varie...
LATIN AMERICA - NORTH
8
Robust volume growth of 11.5%
More specific in Brazil
Innovations
FOCUS BRANDS
Responsible for the good results
Invest most of their marketing money
Greatest commercial potential
9
FOCUS BRANDS
Budweiser Lime: focused on exclusive night life
Klinskoye Fresh: a non-filtered ‘white’ beer
Stella Artois Bl...
HIGHLIGHT
The Budweiser Concentration Week
27/09 – 03/10
Target: reach new United States consumers
New campaign: “Grab Som...
Thank you for listening
12
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Third quarter results of AB InBev

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Hello everyone and welcome to my slidecast presentation. In the next few minutes I would like to present a financial analysis of the third quarter results of 2010 of AB InBev.

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Transcript of "Third quarter results of AB InBev"

  1. 1. 1
  2. 2. OVERVIEW The company Results of the third quarter of 2010 2
  3. 3. THE COMPANY Leading global brewer Global brands: - Stella Artois - Becks - Budweiser Operates across six geographic zones: North America, Latin America North, Latin America South, Western Europe, Central & Eastern Europe and Asia Pacific 3
  4. 4. THE RESULTS OF THE THIRD QUARTER OF 2010 4
  5. 5. INCREASE OF VOLUMES Responsible for the good results 5 -1.50% 11.50% 2.10% -5.00% 8.50% 7.90% -8.00% -4.00% 0.00% 4.00% 8.00% 12.00% 16.00% North America Latin America - North Latin America - South Western Europe Central and Eastern Europe Asia Pacific Organic growth of volumes - third quarter of 2010
  6. 6. ASIA PACIFIC 6 Total volumes increased with 7.9% More specific in China National marketing campaigns FIFA World Cup sponsorship
  7. 7. CENTRAL AND EASTERN EUROPE 7 Total volumes increased with 8.5% More specific in Russia Klinskoye: new ‘white’ beer variety Media initiatives
  8. 8. LATIN AMERICA - NORTH 8 Robust volume growth of 11.5% More specific in Brazil Innovations
  9. 9. FOCUS BRANDS Responsible for the good results Invest most of their marketing money Greatest commercial potential 9
  10. 10. FOCUS BRANDS Budweiser Lime: focused on exclusive night life Klinskoye Fresh: a non-filtered ‘white’ beer Stella Artois Black: hit the market in the United Kingdom 10
  11. 11. HIGHLIGHT The Budweiser Concentration Week 27/09 – 03/10 Target: reach new United States consumers New campaign: “Grab Some Buds” Teaser: ‘Budweiser National Happy Hour’ 11
  12. 12. Thank you for listening 12

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