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iconnect360 a digital_marketing_SEO_case_study

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This presentation is an honest insight into how we do digital marketing at iconnect360 an IT software company based in Kuala Lumpur (KL) Malaysia. We share how we use search engine optimisaation …

This presentation is an honest insight into how we do digital marketing at iconnect360 an IT software company based in Kuala Lumpur (KL) Malaysia. We share how we use search engine optimisaation (SEO) and search engine marketing (SEM) to drive traffic to our website to generate leads for our sales team.

This was the first presentation of the Digital Marketing Meetup in KL held on 25th of June 2014. #DMM360

Published in: Social Media, Technology, Business

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Transcript

  • 1. iconnect360.com Topic: Or sub heading here... Presented by: Celeste Kirby-Brown Date: 15th February 2012 iconnect360 a digital case study
  • 2. iconnect360.com Overview | #DDM360 Overview About Generate leads Technology Tools Future
  • 3. iconnect360.com About | iconnect360
  • 4. iconnect360.com About | Web presence Key Elements Responsive Clean design SEO SEM Social media links Testimonials Call to action forms Call to action buttons Automation
  • 5. iconnect360.com Now | Generate leads • PPC • Google Remarketing Banners • Organic Search
  • 6. iconnect360.com Now | Generate leads • Call to action buttons • Call to action forms • Capture data in salesforce
  • 7. iconnect360.com Now | Generate leads • Blogs • Media releases • Product information • Emails
  • 8. iconnect360.com Now | Generate leads
  • 9. iconnect360.com Social Media Now | Technology Web Development Web Design Social and Content LinkedIn Facebook YouTube Twitter Email Blog SEO Web Development Word Press Google Analytics Google Webmaster Google Feedburner Form Assembly Salesforce Web Design Illustrator Photoshop InDesign SEO PPC Google Remarketing Banners Partner Websites Online Media Releases Keyword-rich Content
  • 10. iconnect360.com Very Cool (and FREE!) Marketing Tools Now | Tools  Your colleagues  Your friends  Your family
  • 11. iconnect360.com Future | Tweaks Become scientists Embed in iconnect360 Analysis of keywords and traffic Increase daily leads from 7 to 20 Increase the quality of leads
  • 12. iconnect360.com Future | Digital channels Get better at using Twitter
  • 13. iconnect360.com Future | Communication Improve Communications Get better at planning comms. Focus on internal comms.
  • 14. iconnect360.com Future | Testing More A/B testing
  • 15. iconnect360.com Future | Bigger audience Syndicate content
  • 16. iconnect360.com Future | More content Write more content
  • 17. iconnect360.com Future | Fun Have fun along the way 
  • 18. iconnect360.com Future | More of this 