Communication Tools for Knowledge Management and Learning
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Communication Tools for Knowledge Management and Learning

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Communications that engage stakeholders encourage them to connect and build relationships. High levels of collaboration increase the chances that, as desired outputs are accomplished, intended ...

Communications that engage stakeholders encourage them to connect and build relationships. High levels of collaboration increase the chances that, as desired outputs are accomplished, intended beneficiaries will capitalize on promised benefits. If knowledge management is about providing the right knowledge to the right people at the right time, it must be wedded to good communications.

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Communication Tools for Knowledge Management and Learning Communication Tools for Knowledge Management and Learning Presentation Transcript

  • Communication Tools for Knowledge Management and Learning Maria Christina Dueñas 2012 The views expressed in this presentation are the views of the author/s and do not necessarily reflect the views or policies of the Asian Development Bank, or its Board of Governors, or the governments they represent. ADB does not guarantee the accuracy of the data included in this presentation and accepts no responsibility for any consequence of their use. The countries listed in this presentation do not imply any view on ADB’s part as to sovereignty or independent status or necessarily conform to ADB’s terminology.
  • Knowledge Management Knowledge management is about providing the right knowledge to the right people at the right time, and helping them apply it in ways that improve organizational performance. Knowledge • Enables action • Has explicit and tacit dimensions • Treated as resource whose value grows when shared
  • Knowledge Management Goals • Enable faster and better decision making • Make it easy to find relevant knowledge and resources • Avoid making the same mistakes twice • Convey important information widely and quickly • Accelerate delivery of knowledge products and services • Make scarce expertise broadly available • Make the organization’s good practices reusable • Create conditions for innovation
  • Communication • Is essential in any knowledge management initiative • Involves the who, why, when, where, and how of conveying and receiving knowledge. • Comes in oral, written, and non-verbal forms • Uses various models for understanding
  • Sample Communication Models
  • Getting it Together in ADB How we combine communication and knowledge management in ADB
  • Channels and Tools Web • Internet/ intranet • Blogs • E-newsletters/ alerts • Podcasts • Social media Print • Memos • Reports • Publications • Collaterals Broadcast • Radio • Television Multimedia • Video-documentaries • Flash animation learning tools Audiovisual • Exhibits • Digital signage • Powerpoint presentations Face-to-Face • Training/workshop • Meetings • Speaking engagements • Informal encounters
  • Channels and Tools: Face-to-Face • Internal and external audiences • Messages, targeted • Communication process two-way
  • Channels and Tools: Print • Internal and external audiences • Messages, mostly targeted at a wide range of audiences • Communication process both one-way and two-way
  • Channels and Tools: Web • Internal and external audiences • Broad-stroke messages • Communication, mostly one-way; feedback is appreciated but not always required
  • Channels and Tools: Multimedia • Internal and external audiences • Messages, targeted • Communication, mostly one-way; feedback is appreciated but not always required
  • Channels and Tools: Audiovisual • Internal and external audiences • Messages, primarily targeted • Communication process mostly two-way
  • Channels and Tools: Broadcast • Internal and external audiences • Messages, mostly general • Communication process one-way Interview with Channel NewsAsia on the power of storytelling in the workplace
  • Other Considerations Objectives: What do you want to achieve with the exercise? • influence a decision • ask for a response • provide information • encourage action • increase awareness • build consensus • change behavior • something else? Audiences: Who are you speaking to? What do they know/ believe/ feel? What arguments will work with them? What channels reach them best?
  • Other Considerations Timing and intensity • Timeline/ deadline • Approach, i.e., media blitz or staged • Opportunities to piggy-back on events/ campaigns • Updates on messages • Need to seek inputs or feedback from audiences Speaking engagements Once Publications Periodic/ Intermittent Continuous Website updates E-newsletters/ alerts TV interview CoP meetings Planner Training/seminars Informal encounters
  • Challenges for Communicators Less context setting, more performance information Treat tools as enablers; don’t tie yourself to them Facilitate dialogue among collaborators; don’t try to be the main supplier of knowledge
  • Communication and Knowledge Management: Separated at birth, yet joined at the hip
  • Knowledge Management Center Maria Christina Dueñas Knowledge Management Officer Knowledge Management Center Regional and Sustainable Development Department Asian Development Bank knowledge@adb.org www.adb.org/knowledge-management www.facebook.com/adbknowledgesolutions www.scribd.com/knowledge_solutions www.twitter.com/adbknowledge