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Mobile & The Opportunities of Smartphones

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Werner Ramaekers, mobile architect at Cegeka, gives insight into the rapid development of mobile use in Belgium. In Q1 2014 smartphone penetration will be 60%. A good reason to explore the …

Werner Ramaekers, mobile architect at Cegeka, gives insight into the rapid development of mobile use in Belgium. In Q1 2014 smartphone penetration will be 60%. A good reason to explore the opportunities smartphones can offer for B2C and B2B marketeers. Put beacons on your agenda and bond with your brand fans.

Published in: Marketing, Technology, Business

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  • 1. It’s All in the Mix 5 november Felixpakhuis Antwerpen Mobile Werner Ramaekers #AIM13
  • 2. Customer engagement in the digital age. mobile Werner Ramaekers
  • 3. Smartphones: a challenge
  • 4. 2005
  • 5. 2013
  • 6. source : Gartner, IDC, Enders Analysis Global unit sales
  • 7. the smartphone has become the number one computing platform
  • 8. 60% Q1 2014 34% Q1 2013 Smartphone penetration is on the rise 22% Q1 2012 source : Google Our Mobile Planet : Belgium May 2013
  • 9. the number of times the average belgian checks their smartphone source : Google Our Mobile Planet : Belgium May 2013 per day
  • 10. source : Google Our Mobile Planet : Belgium May 2013 Smartphones are used ...
  • 11. 66% of the belgian smartphone users searched for a product or business on their smartphone source : Google think performance : Belgium September 2013
  • 12. 46% of the belgian smartphone users that searched for a product or business on their smartphone visited a physical store source : Google think performance : Belgium September 2013
  • 13. 9% of the belgian smartphone users that searched for a product or business on their smartphone visited a physical store and made the purchase source : Google think performance : Belgium September 2013
  • 14. 80% of the belgian smartphone users that searched for a product or business on their smartphone and visited a physical store left without you knowing they were interested. source : Google think performance : Belgium September 2013
  • 15. How can we engage with these potential customers ?
  • 16. Smartphones: a challenge
  • 17. Smartphones: an opportunity
  • 18. Brand
  • 19. Customer loyalty
  • 20. 9.3mm
  • 21. pre 2001
  • 22. 2001 5000 songs in your pocket
  • 23. 2007 1500 books
  • 24. • Brand • Customer loyalty • Smartphones
  • 25. Smartphones: an opportunity
  • 26. Smartphone apps: the missing link for omni-channel
  • 27. Video
  • 28. omnichannel
  • 29. Backend a single view on customers across all channels
  • 30. Loyalty in the digital age
  • 31. may 2013
  • 32. Customer experience
  • 33. “Pay with your name”
  • 34. < 50m UDID : Brand Major : store Minor : dept.
  • 35. Video
  • 36. Demo
  • 37. De naaldhak
  • 38. Schoenwinkel Children Women De naaldhak Men Bags
  • 39. Construction material Knaepen
  • 40. Recap
  • 41. Smartphones
  • 42. Engaging Mobile Customers through smartphone apps
  • 43. Omnichannel
  • 44. Thank you