Christian Schwanz
 Content-led marketing specialist
              2010
Where it began...
I've been a musician for more than 10 years. I was part of a successful
underground band and had fans in...
The buzz was worth cash.
I made money by connecting brands to my fans. (I also did this for
other artists.)
2008 - A new age
By 2008 the advertising industry reached a tipping point. Traditional
advertising was oversaturated and n...
Who is Vice?
Vice started out as a free magazine 15 years ago. They figured out that
their audience trusted their coolness ...
Attention = new currency.
The monologue turned into a meaningful conversation.
We also gave people stuff to talk about, so...
The switch from 'push'
          to 'pull'
Consumers (otherwise known as people) pull the branded content
into their world...
Things were going so
 well for me at Vice.
Great integrated events.

           Adidas turned 60 - We made a user generated party.

           Facebook app. The gues...
Brands got great exposure.
                                           These are the touchpoints
                          ...
Vice loved me.
'...Christian is sorely missed here in Vienna and at Vice, as a
musician, connector, instigator of great cr...
But then...
I fell in love*




* with someone on the other side of the planet
So here I am.
Ready to inspire and create
       in Malaysia.
Hire me and be a marketing 2.0 pioneer.

Let's create revenue out of conte...
I have a large portfolio of past campaigns
           and reference letters.

  Let's meet, go through it and discuss.



...
Upcoming SlideShare
Loading in...5
×

Introduction

209

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
209
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Introduction

  1. 1. Christian Schwanz Content-led marketing specialist 2010
  2. 2. Where it began... I've been a musician for more than 10 years. I was part of a successful underground band and had fans in Europe, US and Japan. The music industry had changed. No one made money by selling CDs. So I adapted to the change.
  3. 3. The buzz was worth cash. I made money by connecting brands to my fans. (I also did this for other artists.)
  4. 4. 2008 - A new age By 2008 the advertising industry reached a tipping point. Traditional advertising was oversaturated and not trusted. ...and I joined Vice.
  5. 5. Who is Vice? Vice started out as a free magazine 15 years ago. They figured out that their audience trusted their coolness and honesty. So they started connecting brands to their audience through events, social media, the mag etc. 2009 - Vice is the 3rd most innovative media company on the planet and for the last 3 years voted No 1. trendsetter.* (A mag turned into creative agency, music label, TV station etc etc) * Source: Top 10 by Fast Company, 2009 and The Cassandra Report
  6. 6. Attention = new currency. The monologue turned into a meaningful conversation. We also gave people stuff to talk about, so they could spread the word about brands.
  7. 7. The switch from 'push' to 'pull' Consumers (otherwise known as people) pull the branded content into their world, then spread it. Instead of getting ads and products pushed down their throats.
  8. 8. Things were going so well for me at Vice.
  9. 9. Great integrated events. Adidas turned 60 - We made a user generated party. Facebook app. The guests installed the app and: voted for the host, the headliner, the venue, the supporting acts, the flyer and even the currency ( Adidollars) We had over 1000 users online daily. The venue was just softly branded, because of all the smart communication before the event. This is just one example of a campaign I did. I have a large portfolio (too big to email). Let's meet so I can show it to you.
  10. 10. Brands got great exposure. These are the touchpoints for an Orange campaign we did. PR: the flyer and print ad for the DJ contest NOKIA Djs: djs on the handsets The lounge: the ORANGE lounge at universities The event: a packed venue The web: web communication and registration
  11. 11. Vice loved me. '...Christian is sorely missed here in Vienna and at Vice, as a musician, connector, instigator of great creative projects and (most importanly to me) a great event conceptualiser and salesman.'* Christia n Schwa nz * Source: My reference letter from Vice
  12. 12. But then...
  13. 13. I fell in love* * with someone on the other side of the planet
  14. 14. So here I am.
  15. 15. Ready to inspire and create in Malaysia. Hire me and be a marketing 2.0 pioneer. Let's create revenue out of content. Let's build inspiring brands that people love. Let's bring brands to life.   
  16. 16. I have a large portfolio of past campaigns and reference letters. Let's meet, go through it and discuss. +6012 975 4842 christian.schwanz@gmail.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×