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Email Marketing and Social Media 101

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Email Marketing and Social Media Basics - presented at the Austin Chamber of Commerce Northwest Business Council Luncheon - June 7, 2011

Email Marketing and Social Media Basics - presented at the Austin Chamber of Commerce Northwest Business Council Luncheon - June 7, 2011

Published in: Technology, Business

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Transcript

  • 1. How to Use Email Marketingand Social Media
    to Increase Salesby Building Relationships
  • 2. Increasing Use of Email Marketing
    Nearly 2/3 of all businesses expect to increase their use of email marketing, and small businesses are the most likely of all
    Source: Social Media Examiner’s Social Media Study April 18, 2011
    http://bitly.com/eURtxf
  • 3. Why Email Marketing?
    • Inexpensive way to establish & build a relationship with clients and prospects.
    • 4. Positions you as an expert, as a “go to” person in your field.
    • 5. Positions you as likeable and trustworthy. People want to do business with people they know, like and trust.
    • 6. Keeps your customers “in the know”.
  • Email Marketing Best Practices
    Do’s
    Dont’s
    • Relevant content
    • 7. Segment your list
    • 8. Subject line - From line
    • 9. Be consistent
    • 10. Analyze your data and adjust
    • 11. Make links clickable
    • 12. Don’t email without permission
    • 13. Don’t include the kitchen sink
    • 14. Don’t skip the email service provider!
  • EmailBefore
  • 15. EmailAfter
  • 16. Email Example
  • 17. Social Media is Still Fairly New
    Source: Altimeter Group, Jeremiah Owyang
    http://www.web-strategist.com/blog/research/
  • 18. Facebook
    • 673 million users
    • 19. 30 billion pieces of content shared each month
    • 20. 96% of millennials have joined a social network
    • 21. Fastest growing segment: 55-65 yr-old females
  • 5 Common Facebook Mistakes
    Broadcasting
    Not investing adequate time
    Being boring or predictable
    Failing to learn mechanics or tools
    Violating Facebook’s terms
  • 22. Facebook Ex: Sweet Leaf Tea
  • 23. Facebook Ex: Sweet Leaf Tea
    Sweet Leaf Tea asked their Facebook fans to try to get them more shelf space with retailers
  • 24. Facebook Ex: 365 Things to do in Austin
  • 25. Twitter
    • 200+ million users (< 1 m users in 2008)
    • 26. 460,000 new accounts in March 2011 alone
    • 27. 1 billion tweets per weeks on average
    Why care about Twitter?
    • News breaks on Twitter first
    • 28. It’s where the nerds, wonks and influencers talk
  • What can Twitter do for you?
    • Quickly share information
    • 29. Gather intelligence and feedback
    • 30. Build relationships
  • Twitter Ex: Edible Austin
  • 31. Twitter Ex: LiveStrong
  • 32. YouTube
    • Customer testimonials
    • 33. How to’s
    • 34. Product demonstrations
    • 35. Meet the team
    • 36. “Edutainment”
  • YouTube Ex: Will it Blend?
  • 37. YouTube Ex: Tx Parks & Wildlife
  • 38. Email Marketing + Social Media
    • Word of mouth on steroids
    • 39. Real-time engagement
    • 40. All about relationships
  • Rhonda Dirvin & Suzanne Doughtywww.cedarsage.cominfo@cedarsage.com512-591-8737

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