Email Marketing and Social Media 101
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Email Marketing and Social Media 101

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Email Marketing and Social Media Basics - presented at the Austin Chamber of Commerce Northwest Business Council Luncheon - June 7, 2011

Email Marketing and Social Media Basics - presented at the Austin Chamber of Commerce Northwest Business Council Luncheon - June 7, 2011

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Email Marketing and Social Media 101 Email Marketing and Social Media 101 Presentation Transcript

  • How to Use Email Marketingand Social Media
    to Increase Salesby Building Relationships
  • Increasing Use of Email Marketing
    Nearly 2/3 of all businesses expect to increase their use of email marketing, and small businesses are the most likely of all
    Source: Social Media Examiner’s Social Media Study April 18, 2011
    http://bitly.com/eURtxf
  • Why Email Marketing?
    • Inexpensive way to establish & build a relationship with clients and prospects.
    • Positions you as an expert, as a “go to” person in your field.
    • Positions you as likeable and trustworthy. People want to do business with people they know, like and trust.
    • Keeps your customers “in the know”.
  • Email Marketing Best Practices
    Do’s
    Dont’s
    • Relevant content
    • Segment your list
    • Subject line - From line
    • Be consistent
    • Analyze your data and adjust
    • Make links clickable
    • Don’t email without permission
    • Don’t include the kitchen sink
    • Don’t skip the email service provider!
  • EmailBefore
  • EmailAfter
  • Email Example
  • Social Media is Still Fairly New
    Source: Altimeter Group, Jeremiah Owyang
    http://www.web-strategist.com/blog/research/
  • Facebook
    • 673 million users
    • 30 billion pieces of content shared each month
    • 96% of millennials have joined a social network
    • Fastest growing segment: 55-65 yr-old females
  • 5 Common Facebook Mistakes
    Broadcasting
    Not investing adequate time
    Being boring or predictable
    Failing to learn mechanics or tools
    Violating Facebook’s terms
  • Facebook Ex: Sweet Leaf Tea
  • Facebook Ex: Sweet Leaf Tea
    Sweet Leaf Tea asked their Facebook fans to try to get them more shelf space with retailers
  • Facebook Ex: 365 Things to do in Austin
  • Twitter
    • 200+ million users (< 1 m users in 2008)
    • 460,000 new accounts in March 2011 alone
    • 1 billion tweets per weeks on average
    Why care about Twitter?
    • News breaks on Twitter first
    • It’s where the nerds, wonks and influencers talk
  • What can Twitter do for you?
    • Quickly share information
    • Gather intelligence and feedback
    • Build relationships
  • Twitter Ex: Edible Austin
  • Twitter Ex: LiveStrong
  • YouTube
    • Customer testimonials
    • How to’s
    • Product demonstrations
    • Meet the team
    • “Edutainment”
  • YouTube Ex: Will it Blend?
  • YouTube Ex: Tx Parks & Wildlife
  • Email Marketing + Social Media
    • Word of mouth on steroids
    • Real-time engagement
    • All about relationships
  • Rhonda Dirvin & Suzanne Doughtywww.cedarsage.cominfo@cedarsage.com512-591-8737