How to Use Email Marketingand Social Media<br />to Increase Salesby Building Relationships<br />
Increasing Use of Email Marketing<br />Nearly 2/3 of all businesses expect to increase their use of email marketing, and s...
Why Email Marketing?<br /><ul><li>Inexpensive way to establish & build a relationship with clients and prospects.
Positions you as an expert, as a “go to” person in your field.
Positions you as likeable and trustworthy.  People want to do business with people they know, like and trust.
Keeps your customers “in the know”.</li></li></ul><li>Email Marketing Best Practices <br />Do’s<br />Dont’s<br /><ul><li>R...
Segment your list
Subject line - From line
Be consistent
Analyze your data and adjust
Make links clickable
Don’t email without permission
Don’t include the kitchen sink
Don’t skip the email service provider!</li></li></ul><li>EmailBefore<br />
EmailAfter<br />
Email Example<br />
Social Media is Still Fairly New<br />Source: Altimeter Group, Jeremiah Owyang<br />http://www.web-strategist.com/blog/res...
Facebook<br /><ul><li>673 million users
  30 billion pieces of content shared each month
  96% of millennials have joined a social network
  Fastest growing segment: 55-65 yr-old females</li></li></ul><li>5 Common Facebook Mistakes<br />Broadcasting<br />Not in...
Facebook Ex: Sweet Leaf Tea<br />
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Email Marketing and Social Media 101

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Email Marketing and Social Media Basics - presented at the Austin Chamber of Commerce Northwest Business Council Luncheon - June 7, 2011

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Email Marketing and Social Media 101

  1. 1. How to Use Email Marketingand Social Media<br />to Increase Salesby Building Relationships<br />
  2. 2. Increasing Use of Email Marketing<br />Nearly 2/3 of all businesses expect to increase their use of email marketing, and small businesses are the most likely of all <br />Source: Social Media Examiner’s Social Media Study April 18, 2011<br />http://bitly.com/eURtxf<br />
  3. 3. Why Email Marketing?<br /><ul><li>Inexpensive way to establish & build a relationship with clients and prospects.
  4. 4. Positions you as an expert, as a “go to” person in your field.
  5. 5. Positions you as likeable and trustworthy. People want to do business with people they know, like and trust.
  6. 6. Keeps your customers “in the know”.</li></li></ul><li>Email Marketing Best Practices <br />Do’s<br />Dont’s<br /><ul><li>Relevant content
  7. 7. Segment your list
  8. 8. Subject line - From line
  9. 9. Be consistent
  10. 10. Analyze your data and adjust
  11. 11. Make links clickable
  12. 12. Don’t email without permission
  13. 13. Don’t include the kitchen sink
  14. 14. Don’t skip the email service provider!</li></li></ul><li>EmailBefore<br />
  15. 15. EmailAfter<br />
  16. 16. Email Example<br />
  17. 17. Social Media is Still Fairly New<br />Source: Altimeter Group, Jeremiah Owyang<br />http://www.web-strategist.com/blog/research/<br />
  18. 18. Facebook<br /><ul><li>673 million users
  19. 19. 30 billion pieces of content shared each month
  20. 20. 96% of millennials have joined a social network
  21. 21. Fastest growing segment: 55-65 yr-old females</li></li></ul><li>5 Common Facebook Mistakes<br />Broadcasting<br />Not investing adequate time<br />Being boring or predictable<br />Failing to learn mechanics or tools<br />Violating Facebook’s terms<br />
  22. 22. Facebook Ex: Sweet Leaf Tea<br />
  23. 23. Facebook Ex: Sweet Leaf Tea <br />Sweet Leaf Tea asked their Facebook fans to try to get them more shelf space with retailers<br />
  24. 24. Facebook Ex: 365 Things to do in Austin<br />
  25. 25. Twitter <br /><ul><li> 200+ million users (< 1 m users in 2008)
  26. 26. 460,000 new accounts in March 2011 alone
  27. 27. 1 billion tweets per weeks on average</li></ul>Why care about Twitter?<br /><ul><li> News breaks on Twitter first
  28. 28. It’s where the nerds, wonks and influencers talk</li></li></ul><li>What can Twitter do for you?<br /><ul><li> Quickly share information
  29. 29. Gather intelligence and feedback
  30. 30. Build relationships</li></li></ul><li>Twitter Ex: Edible Austin<br />
  31. 31. Twitter Ex: LiveStrong<br />
  32. 32. YouTube<br /><ul><li> Customer testimonials
  33. 33. How to’s
  34. 34. Product demonstrations
  35. 35. Meet the team
  36. 36. “Edutainment”</li></li></ul><li>YouTube Ex: Will it Blend?<br />
  37. 37. YouTube Ex: Tx Parks & Wildlife<br />
  38. 38. Email Marketing + Social Media<br /><ul><li> Word of mouth on steroids
  39. 39. Real-time engagement
  40. 40. All about relationships</li></li></ul><li>Rhonda Dirvin & Suzanne Doughtywww.cedarsage.cominfo@cedarsage.com512-591-8737<br />

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