Why It Matters & How To Use It
Jo-Lynne Shane <ul><li>Founder of Musings of a Housewife </li></ul><ul><li>musingsofahousewife.com </li></ul><ul><li>@JoLy...
 
What Is Pinterest?
How To Use Pinterest
How  To Pin &  Repinning
When You Click &quot;Pin&quot;
Adding a note to pins (try to avoid typos, heh)
Getting Your Stuff Pinned •  Make pretty images or take pretty pictures.  •  New trend: making graphics to go with a post....
 
Self Promotion  (pinning your own stuff)
Using Others’ Pinterest Images In Your Posts and Proper Attribution Source:  All Things Chic  via  Jo-Lynne  on  Pinterest
Copyright Infringement
So, how are businesses  using Pinterest? <ul><li>Cecily Kellogg </li></ul><ul><li>Uppercase Woman Media </li></ul><ul><li>...
  is HOT •  4000% increase in traffic in final quarter of last year (the next web) •  Pinterest drove more traffic to reta...
How Can Your Business Use It? <ul><li>•  Contests </li></ul><ul><li>•  Highlight fans/customers </li></ul><ul><li>•  Sell ...
 
 
 
 
Who Uses Pinterest? •  80% Women •  25-44 years old •  25% have bachelors or higher •  Income of $25-75K •  artists •  des...
How Can YOU Use it  to support your work? <ul><li>•  generate visual portfolio </li></ul><ul><li>•  create a visual resume...
Questions?
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Pinterest why it matters and how to use it

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Pinterest why it matters and how to use it

  1. 1. Why It Matters & How To Use It
  2. 2. Jo-Lynne Shane <ul><li>Founder of Musings of a Housewife </li></ul><ul><li>musingsofahousewife.com </li></ul><ul><li>@JoLynneS </li></ul>
  3. 4. What Is Pinterest?
  4. 5. How To Use Pinterest
  5. 6. How  To Pin &  Repinning
  6. 7. When You Click &quot;Pin&quot;
  7. 8. Adding a note to pins (try to avoid typos, heh)
  8. 9. Getting Your Stuff Pinned • Make pretty images or take pretty pictures.  • New trend: making graphics to go with a post. • Also, watermarking photos with your site name helps folks find the source if the photo gets pinned improperly. • Another trend: putting words right on the photo that describe the recipe or craft.
  9. 11. Self Promotion  (pinning your own stuff)
  10. 12. Using Others’ Pinterest Images In Your Posts and Proper Attribution Source:  All Things Chic  via  Jo-Lynne  on  Pinterest
  11. 13. Copyright Infringement
  12. 14. So, how are businesses  using Pinterest? <ul><li>Cecily Kellogg </li></ul><ul><li>Uppercase Woman Media </li></ul><ul><li>Uppercasewoman.com </li></ul><ul><li>@CecilyK </li></ul>
  13. 15.   is HOT • 4000% increase in traffic in final quarter of last year (the next web) • Pinterest drove more traffic to retail sites in the final quarter of 2012 than Facebook (monetate infographic) • Pinterest received 11 Million pageviews in ONE WEEK in January (mashable) • SEO value because you can link to your site (search engine land)
  14. 16. How Can Your Business Use It? <ul><li>• Contests </li></ul><ul><li>• Highlight fans/customers </li></ul><ul><li>• Sell Your Products </li></ul><ul><li>• Use as a focus group </li></ul><ul><li>• Engage your in-house team </li></ul><ul><li>• Raise Awareness </li></ul><ul><li>• Offer Exclusive Discounts </li></ul>
  15. 21. Who Uses Pinterest? • 80% Women • 25-44 years old • 25% have bachelors or higher • Income of $25-75K • artists • designers • crafters • foodies • bloggers
  16. 22. How Can YOU Use it  to support your work? <ul><li>• generate visual portfolio </li></ul><ul><li>• create a visual resume </li></ul><ul><li>• project management </li></ul><ul><li>• working with clients to gather ideas </li></ul><ul><li>• better than bookmarking/Delicious (more visual) </li></ul><ul><li>• research </li></ul><ul><li>• inspiration </li></ul><ul><li>• follow like-minded folks </li></ul><ul><li>• follow competitors </li></ul>
  17. 23. Questions?
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