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Pinterest why it matters and how to use it
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Pinterest why it matters and how to use it

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Transcript

  • 1. Why It Matters & How To Use It
  • 2. Jo-Lynne Shane
    • Founder of Musings of a Housewife
    • musingsofahousewife.com
    • @JoLynneS
  • 3.  
  • 4. What Is Pinterest?
  • 5. How To Use Pinterest
  • 6. How  To Pin &  Repinning
  • 7. When You Click "Pin"
  • 8. Adding a note to pins (try to avoid typos, heh)
  • 9. Getting Your Stuff Pinned • Make pretty images or take pretty pictures.  • New trend: making graphics to go with a post. • Also, watermarking photos with your site name helps folks find the source if the photo gets pinned improperly. • Another trend: putting words right on the photo that describe the recipe or craft.
  • 10.  
  • 11. Self Promotion  (pinning your own stuff)
  • 12. Using Others’ Pinterest Images In Your Posts and Proper Attribution Source:  All Things Chic  via  Jo-Lynne  on  Pinterest
  • 13. Copyright Infringement
  • 14. So, how are businesses  using Pinterest?
    • Cecily Kellogg
    • Uppercase Woman Media
    • Uppercasewoman.com
    • @CecilyK
  • 15.   is HOT • 4000% increase in traffic in final quarter of last year (the next web) • Pinterest drove more traffic to retail sites in the final quarter of 2012 than Facebook (monetate infographic) • Pinterest received 11 Million pageviews in ONE WEEK in January (mashable) • SEO value because you can link to your site (search engine land)
  • 16. How Can Your Business Use It?
    • • Contests
    • • Highlight fans/customers
    • • Sell Your Products
    • • Use as a focus group
    • • Engage your in-house team
    • • Raise Awareness
    • • Offer Exclusive Discounts
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. Who Uses Pinterest? • 80% Women • 25-44 years old • 25% have bachelors or higher • Income of $25-75K • artists • designers • crafters • foodies • bloggers
  • 22. How Can YOU Use it  to support your work?
    • • generate visual portfolio
    • • create a visual resume
    • • project management
    • • working with clients to gather ideas
    • • better than bookmarking/Delicious (more visual)
    • • research
    • • inspiration
    • • follow like-minded folks
    • • follow competitors
  • 23. Questions?