Pinterest why it matters and how to use itPresentation Transcript
Why It Matters & How To Use It
Founder of Musings of a Housewife
What Is Pinterest?
How To Use Pinterest
How To Pin & Repinning
When You Click "Pin"
Adding a note to pins (try to avoid typos, heh)
Getting Your Stuff Pinned • Make pretty images or take pretty pictures. • New trend: making graphics to go with a post. • Also, watermarking photos with your site name helps folks find the source if the photo gets pinned improperly. • Another trend: putting words right on the photo that describe the recipe or craft.
Self Promotion (pinning your own stuff)
Using Others’ Pinterest Images In Your Posts and Proper Attribution Source: All Things Chic via Jo-Lynne on Pinterest
So, how are businesses using Pinterest?
Uppercase Woman Media
is HOT • 4000% increase in traffic in final quarter of last year (the next web) • Pinterest drove more traffic to retail sites in the final quarter of 2012 than Facebook (monetate infographic) • Pinterest received 11 Million pageviews in ONE WEEK in January (mashable) • SEO value because you can link to your site (search engine land)
How Can Your Business Use It?
• Highlight fans/customers
• Sell Your Products
• Use as a focus group
• Engage your in-house team
• Raise Awareness
• Offer Exclusive Discounts
Who Uses Pinterest? • 80% Women • 25-44 years old • 25% have bachelors or higher • Income of $25-75K • artists • designers • crafters • foodies • bloggers