Mediakitpcphilly11
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The importance of media kits to bloggers.

The importance of media kits to bloggers.

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Mediakitpcphilly11 Presentation Transcript

  • 1. Media Kits and Other Marketing Strategies Dresden Shumaker & Cecily Kellogg
  • 2. What Is A Media Kit?
    • A media kit is the blogging
    • equivalent of a “one-sheet”
    • that sums up you and/or your
    • blog’s info. It’s a visual resum é.
  • 3. Why Do You Need A Media Kit?
    • If you have a blog or media property and you are seeking to attract partners, advertisers, speaking engagements, sponsored posts, or any other professional relationship that will earn you cold, hard cash.
  • 4. What Should Be On A Media Kit?
    • • Name (Yours & Site Property)
    • • Contact Info
    • • Bio (short, sweet, and to the point)
    • • Headshot (straight forward looking at camera)
    • • Other Properties (screen shots or logos)
    • • Stats
    • • Speaking Engagements
    • • Writing Gigs
    • • Sponsorships & Advertising
    • • Brand Relationships
  • 5. Breakdown of Stats
    • • site pageviews/uniques
    • • Page Rank
    • • Twitter Followers
    • • Facebook Friends
    • • Facebook Fans
    • • Google+ ?
    • • Klout Score
    • • Peer Index
    • • Blog Level / Tweet Level
  • 6. Designing Your Kit
    • • Brand Integration
    • • White Space
    • • Readable Fonts
    • • Helps You Achieve Your Goals
    • • ONE PAGE
    • • Contact Info
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Other Tips
    • • Should be standard paper size
    • • Portrait Orientation
    • • Designed in 300dpi
    • • Saved as PDF
    • • Print version (the 300dpi)
    • • Web version at 72dpi
    • • Can be uploaded to web site
    • • Emailed
  • 12. How You’ll Use Your Kit
    • Your kit becomes a tool you can use whenever you are trying to build a relationship, whether it is pitching an advertiser, submitting a speaking proposal, sending a press release, reaching out to literary agents, selling books, launching a new site, or any other outreach you might do.
  • 13. PS: We Do Media Kits
    • http://uppercasewoman.com/media-kit-creation/
    • Dresden Shumaker
    • Creatingmotherhood.com
    • PlaidHouseDesigns.com
    • @DresdenPlaid
    • Cecily Kellogg
    • UppercaseWoman.com
    • @CecilyK