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Mediakitpcphilly11
 

Mediakitpcphilly11

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The importance of media kits to bloggers.

The importance of media kits to bloggers.

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    Mediakitpcphilly11 Mediakitpcphilly11 Presentation Transcript

    • Media Kits and Other Marketing Strategies Dresden Shumaker & Cecily Kellogg
    • What Is A Media Kit?
      • A media kit is the blogging
      • equivalent of a “one-sheet”
      • that sums up you and/or your
      • blog’s info. It’s a visual resum é.
    • Why Do You Need A Media Kit?
      • If you have a blog or media property and you are seeking to attract partners, advertisers, speaking engagements, sponsored posts, or any other professional relationship that will earn you cold, hard cash.
    • What Should Be On A Media Kit?
      • • Name (Yours & Site Property)
      • • Contact Info
      • • Bio (short, sweet, and to the point)
      • • Headshot (straight forward looking at camera)
      • • Other Properties (screen shots or logos)
      • • Stats
      • • Speaking Engagements
      • • Writing Gigs
      • • Sponsorships & Advertising
      • • Brand Relationships
    • Breakdown of Stats
      • • site pageviews/uniques
      • • Page Rank
      • • Twitter Followers
      • • Facebook Friends
      • • Facebook Fans
      • • Google+ ?
      • • Klout Score
      • • Peer Index
      • • Blog Level / Tweet Level
    • Designing Your Kit
      • • Brand Integration
      • • White Space
      • • Readable Fonts
      • • Helps You Achieve Your Goals
      • • ONE PAGE
      • • Contact Info
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    • Other Tips
      • • Should be standard paper size
      • • Portrait Orientation
      • • Designed in 300dpi
      • • Saved as PDF
      • • Print version (the 300dpi)
      • • Web version at 72dpi
      • • Can be uploaded to web site
      • • Emailed
    • How You’ll Use Your Kit
      • Your kit becomes a tool you can use whenever you are trying to build a relationship, whether it is pitching an advertiser, submitting a speaking proposal, sending a press release, reaching out to literary agents, selling books, launching a new site, or any other outreach you might do.
    • PS: We Do Media Kits
      • http://uppercasewoman.com/media-kit-creation/
      • Dresden Shumaker
      • Creatingmotherhood.com
      • PlaidHouseDesigns.com
      • @DresdenPlaid
      • Cecily Kellogg
      • UppercaseWoman.com
      • @CecilyK