Your SlideShare is downloading. ×
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Mediakitpcphilly11
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mediakitpcphilly11

673

Published on

The importance of media kits to bloggers.

The importance of media kits to bloggers.

Published in: Design, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
673
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Media Kits and Other Marketing Strategies Dresden Shumaker & Cecily Kellogg
  • 2. What Is A Media Kit?
    • A media kit is the blogging
    • equivalent of a “one-sheet”
    • that sums up you and/or your
    • blog’s info. It’s a visual resum é.
  • 3. Why Do You Need A Media Kit?
    • If you have a blog or media property and you are seeking to attract partners, advertisers, speaking engagements, sponsored posts, or any other professional relationship that will earn you cold, hard cash.
  • 4. What Should Be On A Media Kit?
    • • Name (Yours & Site Property)
    • • Contact Info
    • • Bio (short, sweet, and to the point)
    • • Headshot (straight forward looking at camera)
    • • Other Properties (screen shots or logos)
    • • Stats
    • • Speaking Engagements
    • • Writing Gigs
    • • Sponsorships & Advertising
    • • Brand Relationships
  • 5. Breakdown of Stats
    • • site pageviews/uniques
    • • Page Rank
    • • Twitter Followers
    • • Facebook Friends
    • • Facebook Fans
    • • Google+ ?
    • • Klout Score
    • • Peer Index
    • • Blog Level / Tweet Level
  • 6. Designing Your Kit
    • • Brand Integration
    • • White Space
    • • Readable Fonts
    • • Helps You Achieve Your Goals
    • • ONE PAGE
    • • Contact Info
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Other Tips
    • • Should be standard paper size
    • • Portrait Orientation
    • • Designed in 300dpi
    • • Saved as PDF
    • • Print version (the 300dpi)
    • • Web version at 72dpi
    • • Can be uploaded to web site
    • • Emailed
  • 12. How You’ll Use Your Kit
    • Your kit becomes a tool you can use whenever you are trying to build a relationship, whether it is pitching an advertiser, submitting a speaking proposal, sending a press release, reaching out to literary agents, selling books, launching a new site, or any other outreach you might do.
  • 13. PS: We Do Media Kits
    • http://uppercasewoman.com/media-kit-creation/
    • Dresden Shumaker
    • Creatingmotherhood.com
    • PlaidHouseDesigns.com
    • @DresdenPlaid
    • Cecily Kellogg
    • UppercaseWoman.com
    • @CecilyK

×