0
Media Kits and Other Marketing Strategies Dresden Shumaker  & Cecily Kellogg
What Is A Media Kit? <ul><li>A media kit is the blogging </li></ul><ul><li>equivalent of a “one-sheet” </li></ul><ul><li>t...
Why Do You Need A  Media Kit? <ul><li>If you have a blog or media property and you are seeking to attract partners, advert...
What Should Be On A Media Kit? <ul><li>•  Name (Yours & Site Property) </li></ul><ul><li>•  Contact Info </li></ul><ul><li...
Breakdown of Stats <ul><li>•  site pageviews/uniques </li></ul><ul><li>•  Page Rank </li></ul><ul><li>•  Twitter Followers...
Designing Your Kit <ul><li>•  Brand Integration </li></ul><ul><li>•  White Space </li></ul><ul><li>•  Readable Fonts </li>...
 
 
 
 
Other Tips <ul><li>•  Should be standard paper size </li></ul><ul><li>•  Portrait Orientation </li></ul><ul><li>•  Designe...
How You’ll Use Your Kit <ul><li>Your kit becomes a tool you can use whenever you are trying to build a relationship, wheth...
PS: We Do Media Kits <ul><li>http://uppercasewoman.com/media-kit-creation/ </li></ul><ul><li>Dresden Shumaker </li></ul><u...
Upcoming SlideShare
Loading in...5
×

Mediakitpcphilly11

684

Published on

The importance of media kits to bloggers.

Published in: Design, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
684
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Mediakitpcphilly11"

  1. 1. Media Kits and Other Marketing Strategies Dresden Shumaker & Cecily Kellogg
  2. 2. What Is A Media Kit? <ul><li>A media kit is the blogging </li></ul><ul><li>equivalent of a “one-sheet” </li></ul><ul><li>that sums up you and/or your </li></ul><ul><li>blog’s info. It’s a visual resum é. </li></ul>
  3. 3. Why Do You Need A Media Kit? <ul><li>If you have a blog or media property and you are seeking to attract partners, advertisers, speaking engagements, sponsored posts, or any other professional relationship that will earn you cold, hard cash. </li></ul>
  4. 4. What Should Be On A Media Kit? <ul><li>• Name (Yours & Site Property) </li></ul><ul><li>• Contact Info </li></ul><ul><li>• Bio (short, sweet, and to the point) </li></ul><ul><li>• Headshot (straight forward looking at camera) </li></ul><ul><li>• Other Properties (screen shots or logos) </li></ul><ul><li>• Stats </li></ul><ul><li>• Speaking Engagements </li></ul><ul><li>• Writing Gigs </li></ul><ul><li>• Sponsorships & Advertising </li></ul><ul><li>• Brand Relationships </li></ul>
  5. 5. Breakdown of Stats <ul><li>• site pageviews/uniques </li></ul><ul><li>• Page Rank </li></ul><ul><li>• Twitter Followers </li></ul><ul><li>• Facebook Friends </li></ul><ul><li>• Facebook Fans </li></ul><ul><li>• Google+ ? </li></ul><ul><li>• Klout Score </li></ul><ul><li>• Peer Index </li></ul><ul><li>• Blog Level / Tweet Level </li></ul>
  6. 6. Designing Your Kit <ul><li>• Brand Integration </li></ul><ul><li>• White Space </li></ul><ul><li>• Readable Fonts </li></ul><ul><li>• Helps You Achieve Your Goals </li></ul><ul><li>• ONE PAGE </li></ul><ul><li>• Contact Info </li></ul>
  7. 11. Other Tips <ul><li>• Should be standard paper size </li></ul><ul><li>• Portrait Orientation </li></ul><ul><li>• Designed in 300dpi </li></ul><ul><li>• Saved as PDF </li></ul><ul><li>• Print version (the 300dpi) </li></ul><ul><li>• Web version at 72dpi </li></ul><ul><li>• Can be uploaded to web site </li></ul><ul><li>• Emailed </li></ul>
  8. 12. How You’ll Use Your Kit <ul><li>Your kit becomes a tool you can use whenever you are trying to build a relationship, whether it is pitching an advertiser, submitting a speaking proposal, sending a press release, reaching out to literary agents, selling books, launching a new site, or any other outreach you might do. </li></ul>
  9. 13. PS: We Do Media Kits <ul><li>http://uppercasewoman.com/media-kit-creation/ </li></ul><ul><li>Dresden Shumaker </li></ul><ul><li>Creatingmotherhood.com </li></ul><ul><li>PlaidHouseDesigns.com </li></ul><ul><li>@DresdenPlaid </li></ul><ul><li>Cecily Kellogg </li></ul><ul><li>UppercaseWoman.com </li></ul><ul><li>@CecilyK </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×