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Blogger Outreach…how to do it without pissing bloggers off
Direct Pitching• Generic Pitches• Personalized Pitches
Successful Pitch• Offers something to blogger – Ad buy – Sample product – Fun event
Stating the Obvious (don‟t pitch meat products to vegetarians)• Send the right pitch to the right people• Have someone in that niche review pitch if possible• Be warm, friendly, and polite• If blogger refuses, BE POLITE
How to Make a Pitch Fail• Inappropriate pitch• Customized Form letter with wrong name• Require lots of work for a “chance” to win• Send bloggers press releases*• Insult blogger‟s beliefs and values• *Exception is group review blogs
Bloggers want…• To feel important• For someone to invest in them• To be treated as professionals• Something for their time/effort• To be schmoozed a bit
Major Credit Card PitchHi Cecily,I think your blog is amazing! Ive grown particularly fond of the recipe section as I love to cook, and eat. Because we have this interest in food, I thought you may appreciate this deal. Since summer is almost over, I wanted to touch base with you to let you and your readers know about a way to spend less on Back to School shopping.No matter what you and your readers are looking for, Credit Card Co. offers ways to save time and money. Shoppers in the market for Back to School discounts should visit [site] for coupons and special deals such as saving $20 at Grocery Gateway or saving 20% at Belen Gift. It would be great if you could cover these Back to School offers in a blog post.Please let me know if you have any questions. I look forward to hearing from you!Best,PR PersonCredit Card Outreach Team
Frozen Fish CompanyMy name is PR Girl and I am writing on behalf of Frozen Fish Company. We‟ve been following your blogand love your recipes and weekly meal plans. I know were not the most "foodie" acceptable product, butwhen it comes to easy and quick weeknight dinners for moms, FFC has some surprisingly awesomerecipes.Because of this, we had an idea we wanted to run by you: Help FFC celebrate National Fish Taco Day(coming up on October 4). Would you be interested in helping us celebrate this “holiday” by: * Helping us educate your readers on the nutritional benefits of swapping traditional taco meat with fish. Did you know that eating two servings of seafood per week is associated with better heart, brain and eye health? * Posting information about FFC “Fish Taco Fiesta Challenge” where you and your readers can submit your favorite taco recipes for a chance to win a FREE trip to Mexico?! Visit http://www.welovefishtacos.com for more information. * Providing your readers with tips on how they can host a Fish Taco Mexican Fiesta at home? * Posting unique fish taco recipes from FFC? * Participating in an online Q&A with Sylvia Klinger, R.D., about the nutritional value of fish?Or perhaps we could host a promotion exclusively for your readers? The FFC would be happy to provideproduct samples or coupons to give away to your readers. Interested? I‟d love to hear from you and sendyou additional information.Thank you for your time!PR Girl
Maid CompanyHey Cecily,I have an idea for your blog as a guest post. Maid Company hassome great tips about how to burn calories while cleaning the house.It‟s a perfect solution for Mom‟s with busy summer schedules. Let meknow if you‟re interested! I can also send photos.PR GirlPublic Relations Firm
Pet Sitting CompanyHi There -August is here, which means there‟s only a few weeks left of summer break.Families everywhere are taking their last-minute summer vacations before headingback to school.For your followers, I wanted to suggest a blog post offering a discount on pet sittingservices through Pet Sitting Service, the nation‟s leader in pet sitting and dogwalking – a wise alternative to asking the neighbors to watch your pet while you‟reon vacation.All you have to do is post this link on your blog: http://tinyurl.com/2575ocjWhen you click on it, you‟ll see [large ugly photo widget] on the right and people canclick to get their 10 percent off coupon for Pet Sitting services. In the meantime, petlovers can also check out the Pet Sitting Fan Page on Facebook where for the nextseveral months, there will be some great contests going on where fans can winprizes by uploading photos.Let me know what you think.Thanks!PR Rep
Obscure Travel WebsiteDear Uppercase Woman,We were really impressed with the level of content in your blog, UppercaseWoman.My name is PR Girl, the editor at Oscure Website. We have been blogging abouttravel, international, and family medicine for a few months now and we think it isabout time to start reaching out to other passionate people.I would love to have one of our bloggers write a guest post for UppercaseWoman. If you have any topic or style guidelines for guest posts, send them myway. We want to make sure that all edits are made by us but we are more thanhappy to incorporate your feedback into our post.I am looking forward to talking with you more.PR PersonAssistant Editor - Obscure Web Site
Pregnancy Book CompanyHello,My name is PR Guy and I‟m a member of the team atPregnancyBook.com – the online version of the Pregnancy bookseries. I‟ve been following your mooshinindy.com, and I‟m impressedwith what you‟re doing. I think we share a similar audience and I‟d liketo figure out a way for us to work together. PregnancyBook.com hasthe 2nd largest audience of pregnant women online, not to mention anentire bookshelf of bestselling books… We have a lot of resources andopportunities to help you. In the past, we‟ve given our partners freebooks, banner space on our site, special promotions online – and we‟reopen to new ideas.Please let me know if you‟re interested. You can reply back to this e-mail or feel free to call me directly at number. I hope to hear from yousoon!PR Guy
Orange Juice CompanyHi Cecily,With summer in full swing, many moms are looking for fun things to do with their children,as Im sure you can attest to! OJC has just kicked off their annual Take a Standcampaign.The Take a Stand campaign challenges kids across the country to raise moneyfor the charity of their choice through a good old fashion lemonade stand. This year, we areputting a fresh twist on the campaign by challenging kids to express their creativity andrepresent their charities by designing and creating their own lemonade stands.By posting their designs on OJC‟s Facebook page, with their parents‟ help, children can notonly display their creativity, but also enter for the chance to increase their donations and wincash prizes.I know your boys may be a little too young for the contest, but we would love your help ingetting the word out about the campaign and have provided a full press release below. Ifyou should have any questions, please feel free to contact me at very big PR firm.I look forward to hearing of your interest!Cheers,PR Person
Christian MarriageMy name is Ebong Umana and I really enjoy your blog, UppercaseWoman. More so, what really moved me is your view point on havinga better relationship and a better sense of oneself. I‟d love to do aguest post for your blog. I am an article author and blog owner. Myblog is a christian blog called christian marriage works ataskme7.com.I‟m interested in writing about christian and christian marriage topicsincluding personal finance and budgeting from a christian point ofview. With the same faith as evident in your blog, I am sure yourreaders will really love my posts.Here is a sample http://askme7.com/category/marriage-tips/. Pleaselet me know which topics you think your readers would be mostinterested in, and I will send you over a guest post.Thank you!E. Umana
“line filler”Hi Cecily,Ready for skin to look natural and elegant, before you put makeup on?Boots No7 Intensive Line Filler was featured on Entertainment Tonight on Tuesday as agreat way to achieve a “fresh face” like actress Julie Bowen who appeared at thePrimetime Emmy Awards this past Sunday night. Celebrity makeup artist raved aboutBoots No7 Intensive Line Filler‟s ability to plump up the skin and eliminate lines resultingin an overall firmer look in just two short weeks. This is an ideal product to use increating a flawless canvas before applying any makeup as well.Boots No7 Intensive Line Filler is available for $17.99 at Target stores nationwide andonline here at Target.com, but if you plan on heading to the Target nearest you, Clickhere for a $2 off coupon. Feel feel free to post it to your site! Check out Boots BeautyUSA on Facebook and Boots Beauty USA on Twitter to see the latest Boots updates.Happy to send along any samples you may need!
Dear Angie,If youre having trouble finding time to prepare nutritious meals for your family while adjusting to new back to schoolschedules, relax, youre not alone. According to a recent "Feed our Kids Well" survey conducted by Ragú®, half of momssay that during the back-to-school season they have less time to prepare nutritious, home-cooked meals for their kids.Fear not, Mom; Help is on the way!To help make sure your kids get the veggies they need (and the meals they love) Ragú® Old World Style® TraditionalSauce now has 2 servings of veggies in every half cup! Available soon in major retailers nationwide, the healthy, greattasting Ragú® Old World Style® Traditional pasta sauce that is already a kitchen staple has a new, naturally thicker recipe.Healthy, delicious and now with a naturally thicker taste the whole family will love, Ragú® Old World Style® TraditionalSauce is a perfect component to pulling together quick and tasty meals during this busy time. And Ragú® wants you to beamong the first to try out their great new recipe! To be one of the first to taste Ragú® with 2 servings of veggies in everyhalf-cup visit them on facebook.com/ragusauce for more details.Because youre a member of MomSelect, Ragú® wants to offer you more than just delicious and nutritious meal options.Every MomSelect blogger who shares the news of the new Ragú® Old World Style® Traditional Sauce with her readersand shares the Facebook offer will be entered to win a fantastic prize pack, including a $250 grocery store gift certificate,Ragú® products and kitchen essentials for busy moms.To be eligible to win, publish a post on your blog between September 13th and October 15th, including the followingelements: * Description of the new Ragú® Old World Style® Traditional Sauce * Link to www.facebook.com/ragusauceWe also ask you to include a disclosure attached to your blog post. Sample copy for this disclosure would be: "Disclosure:I was entered for a chance to win a Ragú® prize package in exchange for this post. No monetary exchange took place."Please send the link to your post to Amy@bsmmedia.com to be entered into the contest.Thanks for your participation and we look forward to hearing from you.
Congrats! Youre A Winner Of The BlogHER 2010 Butterfinger Snackerz Halloween GiveawayThanks for coming by the Nestle Butterfinger Snackerz booth! The team enjoyed meeting youat BlogHER. We‟re getting ready to send out our Halloween giveaway product to you that youhad expressed interested about doing a giveaway on your website. Please confirm at yourearliest convenience the address (with blog and your personal name) you would like productsent to and keep a lookout for it in the next few weeks. Please let me know if you would likesome additional information about the product or an image of it to post on your site. Lookingforward to hearing from you.Thanks and best,Rhiannon RichardsGolinHarris for Butterfinger601 West 5th Street, 4th FloorLos Angeles, CA 90071t firstname.lastname@example.org PRWeek Large PR Agency of the Year2009 Asia Pacific PR Consultancy of the Year
VacHeadI just came across your blog/Twitter account and noticed a tweet from a while back saying you love to vacuum (minus the stairs) so I thought you‟d appreciate LoveToVacuum.com. I‟m working with Eureka on the Love To Vacuum campaign and launch of LoveToVacuum.com, a multi-faceted and interactive consumer forum designed to celebrate all things vacuuming.You are what we call a „Vachead‟ – anyone who simply loves to vacuum (even if it‟s only certain surfaces)!LoveToVacuum.com is fun and cheeky, featuring a variety of activities I think you‟ll like:· Download a Vactone (vacuum ringtone) to your phone· Send a V-Card (vacuum card)· Come clean about why you‟re a Vachead in the confessions forum· Enter the "Love is in the Air" contest for a chance to win one of the three vacuum/love-themed prizes (sorry but the contest is only open to Canadian residents right now L We launched the site in Canada and if it‟s a hit, they hope is to target the US next)· Get the latest info about vacuum products and rebate offers· Learn some vacuum cleaning tipsYou might also wanna check out Vacheadblog.com, the LoveToVacuum Facebook fan page and LoveToVacuun Twitter feed to help get your daily vacuum fix!I‟ve attached the LoveToVacuum logo, enjoy! If you have a chance to check out the website, I‟d love to hear your thoughts and would also appreciate your support by joining the LTV Facebook page and following us on Twitter.Thanks so much and feel free to contact me if you have any questions,