Finding Your Voice
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Finding Your Voice

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Cecily Kellogg of the blog Uppercase Woman and CecilyK.com discusses blogging, branding, and creating authenticity in the online world.

Cecily Kellogg of the blog Uppercase Woman and CecilyK.com discusses blogging, branding, and creating authenticity in the online world.

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Finding Your Voice Finding Your Voice Presentation Transcript

  • Finding Your Voice How to be true to yourself and make your blog stand out
  • The Importance of Personality
    • “ Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is .”
    • --Mae West
  • Defining Your Voice (or personality)
    • • Don’t Be Ordinary
    • • Find Your Unique “Twist”
    • • Don’t Be Afraid to be YOU
  • The UAT Filter
    • UNIQUE
    • AUTHENTIC
    • TALKABLE
    • -- from “Personality NOT Included” by Rohit Bhargava
  • Being Unique
    • • Do Something Different
    • • Create a Twist
    • • Don’t Be Afraid of the Negative
  • Being Authentic
    • • Qualify Yourself
    • • Build a Good Back Story
    • • Be Passionate!
    • • ENGAGE
    • • Know Your Motivation
  • Being Talkable
    • • Provide Value
    • • Have a “Hook”
    • • Make it Easy to Share
    • • Know Your Community
    • • Don’t Try to Control Your Message
  •  
  • Pioneer Woman
    • • Unique
    • City Girl Marries Rancher
    • • Authentic
    • Liberal Use of Photography + Cooking
    • • Talkable
    • Engages with Commenters
  •  
  • Dooce
    • • Unique
    • First person fired for blogging
    • • Authentic
    • Shared openly about PPD
    • • Talkable
    • Controversial
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  • Aiming Low
    • • Unique
    • Group Blog with a purpose: “Anti Perfection”
    • • Authentic
    • Welcomed bloggers with established authenticity
    • • Talkable
    • By offering up a bit of everything & being high profile
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  • Cool Mom Picks
    • • Unique
    • Reviews of high-end products
    • • Authentic
    • Review by real moms
    • • Talkable
    • Keep reviews short & sweet
  • My Journey
    • • Began as Infertility Blog
    • “… and I wasted all the birth control”
    • • Re-Branded in 2007
    • Uppercase Woman
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  • Uppercase Woman
    • • Unique
    • fat, feminist, tattooed, pink haired, sober, formerly infertile, church going mom blogger
    • • Authentic
    • unflinchingly honest
    • • Talkable
    • Include politics and pop culture as well as exploring “mean of life” stuff
  • Finding Your Voice Means…
    • • Be Yourself
    • • Love What You Are Doing
    • • Be Passionate
    • • Show Up and Tell the Truth
    • • Be Consistent