Find Your Voice
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Find Your Voice

  • 854 views
Uploaded on

Cecily Kellogg discusses authenticity, branding, and finding your voice as a blogger and as a brand.

Cecily Kellogg discusses authenticity, branding, and finding your voice as a blogger and as a brand.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
854
On Slideshare
759
From Embeds
95
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 95

http://www.cecilyk.com 95

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • scrapple

Transcript

  • 1. Finding Your Voice How to be true to yourself and make your blog stand out
  • 2. The Importance of Personality
    • “ Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is .”
    • --Mae West
  • 3. Defining Your Voice (or personality)
    • • Don’t Be Ordinary
    • • Find Your Unique “Twist”
    • • Don’t Be Afraid to be YOU
  • 4. The UAT Filter
    • UNIQUE
    • AUTHENTIC
    • TALKABLE
    • -- from “Personality NOT Included” by Rohit Bhargava
  • 5. Being Unique
    • • Do Something Different
    • • Create a Twist
    • • Don’t Be Afraid of the Negative
  • 6. Being Authentic
    • • Qualify Yourself
    • • Build a Good Back Story
    • • Be Passionate!
    • • ENGAGE
    • • Know Your Motivation
  • 7. Being Talkable
    • • Provide Value
    • • Have a “Hook”
    • • Make it Easy to Share
    • • Know Your Community
    • • Don’t Try to Control Your Message
  • 8.  
  • 9. Pioneer Woman
    • • Unique
    • City Girl Marries Rancher
    • • Authentic
    • Liberal Use of Photography + Cooking
    • • Talkable
    • Engages with Commenters
  • 10.  
  • 11. Dooce
    • • Unique
    • First person fired for blogging
    • • Authentic
    • Shared openly about PPD
    • • Talkable
    • Controversial
  • 12.  
  • 13. Aiming Low
    • • Unique
    • Group Blog with a purpose: “Anti Perfection”
    • • Authentic
    • Welcomed bloggers with established authenticity
    • • Talkable
    • By offering up a bit of everything & being high profile
  • 14.  
  • 15. Cool Mom Picks
    • • Unique
    • Reviews of high-end products
    • • Authentic
    • Review by real moms
    • • Talkable
    • Keep reviews short & sweet
  • 16. My Journey
    • • Began as Infertility Blog
    • “… and I wasted all the birth control”
    • • Re-Branded in 2007
    • Uppercase Woman
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24. Uppercase Woman
    • • Unique
    • fat, feminist, tattooed, pink haired, sober, formerly infertile, church going mom blogger
    • • Authentic
    • unflinchingly honest
    • • Talkable
    • Include politics and pop culture as well as exploring “mean of life” stuff
  • 25. Finding Your Voice Means…
    • • Be Yourself
    • • Love What You Are Doing
    • • Be Passionate
    • • Show Up and Tell the Truth
    • • Be Consistent