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Find Your Voice

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Cecily Kellogg discusses authenticity, branding, and finding your voice as a blogger and as a brand.

Cecily Kellogg discusses authenticity, branding, and finding your voice as a blogger and as a brand.

Published in: Business

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    • 1. Finding Your Voice How to be true to yourself and make your blog stand out
    • 2. The Importance of Personality
      • “ Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is .”
      • --Mae West
    • 3. Defining Your Voice (or personality)
      • • Don’t Be Ordinary
      • • Find Your Unique “Twist”
      • • Don’t Be Afraid to be YOU
    • 4. The UAT Filter
      • UNIQUE
      • AUTHENTIC
      • TALKABLE
      • -- from “Personality NOT Included” by Rohit Bhargava
    • 5. Being Unique
      • • Do Something Different
      • • Create a Twist
      • • Don’t Be Afraid of the Negative
    • 6. Being Authentic
      • • Qualify Yourself
      • • Build a Good Back Story
      • • Be Passionate!
      • • ENGAGE
      • • Know Your Motivation
    • 7. Being Talkable
      • • Provide Value
      • • Have a “Hook”
      • • Make it Easy to Share
      • • Know Your Community
      • • Don’t Try to Control Your Message
    • 8.  
    • 9. Pioneer Woman
      • • Unique
      • City Girl Marries Rancher
      • • Authentic
      • Liberal Use of Photography + Cooking
      • • Talkable
      • Engages with Commenters
    • 10.  
    • 11. Dooce
      • • Unique
      • First person fired for blogging
      • • Authentic
      • Shared openly about PPD
      • • Talkable
      • Controversial
    • 12.  
    • 13. Aiming Low
      • • Unique
      • Group Blog with a purpose: “Anti Perfection”
      • • Authentic
      • Welcomed bloggers with established authenticity
      • • Talkable
      • By offering up a bit of everything & being high profile
    • 14.  
    • 15. Cool Mom Picks
      • • Unique
      • Reviews of high-end products
      • • Authentic
      • Review by real moms
      • • Talkable
      • Keep reviews short & sweet
    • 16. My Journey
      • • Began as Infertility Blog
      • “… and I wasted all the birth control”
      • • Re-Branded in 2007
      • Uppercase Woman
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23.  
    • 24. Uppercase Woman
      • • Unique
      • fat, feminist, tattooed, pink haired, sober, formerly infertile, church going mom blogger
      • • Authentic
      • unflinchingly honest
      • • Talkable
      • Include politics and pop culture as well as exploring “mean of life” stuff
    • 25. Finding Your Voice Means…
      • • Be Yourself
      • • Love What You Are Doing
      • • Be Passionate
      • • Show Up and Tell the Truth
      • • Be Consistent

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