Find Your Voice
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Find Your Voice

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Cecily Kellogg discusses authenticity, branding, and finding your voice as a blogger and as a brand.

Cecily Kellogg discusses authenticity, branding, and finding your voice as a blogger and as a brand.

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Find Your Voice Presentation Transcript

  • 1. Finding Your Voice How to be true to yourself and make your blog stand out
  • 2. The Importance of Personality
    • “ Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is .”
    • --Mae West
  • 3. Defining Your Voice (or personality)
    • • Don’t Be Ordinary
    • • Find Your Unique “Twist”
    • • Don’t Be Afraid to be YOU
  • 4. The UAT Filter
    • UNIQUE
    • AUTHENTIC
    • TALKABLE
    • -- from “Personality NOT Included” by Rohit Bhargava
  • 5. Being Unique
    • • Do Something Different
    • • Create a Twist
    • • Don’t Be Afraid of the Negative
  • 6. Being Authentic
    • • Qualify Yourself
    • • Build a Good Back Story
    • • Be Passionate!
    • • ENGAGE
    • • Know Your Motivation
  • 7. Being Talkable
    • • Provide Value
    • • Have a “Hook”
    • • Make it Easy to Share
    • • Know Your Community
    • • Don’t Try to Control Your Message
  • 8.  
  • 9. Pioneer Woman
    • • Unique
    • City Girl Marries Rancher
    • • Authentic
    • Liberal Use of Photography + Cooking
    • • Talkable
    • Engages with Commenters
  • 10.  
  • 11. Dooce
    • • Unique
    • First person fired for blogging
    • • Authentic
    • Shared openly about PPD
    • • Talkable
    • Controversial
  • 12.  
  • 13. Aiming Low
    • • Unique
    • Group Blog with a purpose: “Anti Perfection”
    • • Authentic
    • Welcomed bloggers with established authenticity
    • • Talkable
    • By offering up a bit of everything & being high profile
  • 14.  
  • 15. Cool Mom Picks
    • • Unique
    • Reviews of high-end products
    • • Authentic
    • Review by real moms
    • • Talkable
    • Keep reviews short & sweet
  • 16. My Journey
    • • Began as Infertility Blog
    • “… and I wasted all the birth control”
    • • Re-Branded in 2007
    • Uppercase Woman
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24. Uppercase Woman
    • • Unique
    • fat, feminist, tattooed, pink haired, sober, formerly infertile, church going mom blogger
    • • Authentic
    • unflinchingly honest
    • • Talkable
    • Include politics and pop culture as well as exploring “mean of life” stuff
  • 25. Finding Your Voice Means…
    • • Be Yourself
    • • Love What You Are Doing
    • • Be Passionate
    • • Show Up and Tell the Truth
    • • Be Consistent