Finding Your Voice How to be true to yourself and make your blog stand out
The Importance of Personality <ul><li>“ Personality is the glitter that sends your little gleam across the footlights and ...
Defining Your Voice (or personality) <ul><li>•  Don’t Be Ordinary </li></ul><ul><li>•  Find Your Unique “Twist” </li></ul>...
The UAT Filter <ul><li>UNIQUE </li></ul><ul><li>AUTHENTIC </li></ul><ul><li>TALKABLE </li></ul><ul><li>-- from “Personalit...
Being Unique <ul><li>•  Do Something Different  </li></ul><ul><li>•  Create a Twist </li></ul><ul><li>•  Don’t Be Afraid o...
Being Authentic <ul><li>•  Qualify Yourself </li></ul><ul><li>•  Build a Good Back Story </li></ul><ul><li>•  Be Passionat...
Being Talkable <ul><li>•  Provide Value </li></ul><ul><li>•  Have a “Hook” </li></ul><ul><li>•  Make it Easy to Share </li...
 
Pioneer Woman <ul><li>•  Unique </li></ul><ul><li>City Girl Marries Rancher </li></ul><ul><li>•  Authentic </li></ul><ul><...
 
Dooce <ul><li>•  Unique </li></ul><ul><li>First person fired for blogging </li></ul><ul><li>•  Authentic </li></ul><ul><li...
 
Aiming Low <ul><li>•  Unique </li></ul><ul><li>Group Blog with a purpose: “Anti Perfection” </li></ul><ul><li>•  Authentic...
 
Cool Mom Picks <ul><li>•  Unique </li></ul><ul><li>Reviews of high-end products </li></ul><ul><li>•  Authentic </li></ul><...
My Journey <ul><li>•  Began as Infertility Blog </li></ul><ul><li>“… and I wasted all the birth control” </li></ul><ul><li...
 
 
 
 
 
 
 
Uppercase Woman <ul><li>•  Unique </li></ul><ul><li>fat, feminist, tattooed, pink haired, sober, formerly infertile, churc...
Finding Your Voice Means… <ul><li>•  Be Yourself </li></ul><ul><li>•  Love What You Are Doing </li></ul><ul><li>•  Be Pass...
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Find Your Voice

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Cecily Kellogg discusses authenticity, branding, and finding your voice as a blogger and as a brand.

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  • Find Your Voice

    1. 1. Finding Your Voice How to be true to yourself and make your blog stand out
    2. 2. The Importance of Personality <ul><li>“ Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is .” </li></ul><ul><li>--Mae West </li></ul>
    3. 3. Defining Your Voice (or personality) <ul><li>• Don’t Be Ordinary </li></ul><ul><li>• Find Your Unique “Twist” </li></ul><ul><li>• Don’t Be Afraid to be YOU </li></ul>
    4. 4. The UAT Filter <ul><li>UNIQUE </li></ul><ul><li>AUTHENTIC </li></ul><ul><li>TALKABLE </li></ul><ul><li>-- from “Personality NOT Included” by Rohit Bhargava </li></ul>
    5. 5. Being Unique <ul><li>• Do Something Different </li></ul><ul><li>• Create a Twist </li></ul><ul><li>• Don’t Be Afraid of the Negative </li></ul>
    6. 6. Being Authentic <ul><li>• Qualify Yourself </li></ul><ul><li>• Build a Good Back Story </li></ul><ul><li>• Be Passionate! </li></ul><ul><li>• ENGAGE </li></ul><ul><li>• Know Your Motivation </li></ul>
    7. 7. Being Talkable <ul><li>• Provide Value </li></ul><ul><li>• Have a “Hook” </li></ul><ul><li>• Make it Easy to Share </li></ul><ul><li>• Know Your Community </li></ul><ul><li>• Don’t Try to Control Your Message </li></ul>
    8. 9. Pioneer Woman <ul><li>• Unique </li></ul><ul><li>City Girl Marries Rancher </li></ul><ul><li>• Authentic </li></ul><ul><li>Liberal Use of Photography + Cooking </li></ul><ul><li>• Talkable </li></ul><ul><li>Engages with Commenters </li></ul>
    9. 11. Dooce <ul><li>• Unique </li></ul><ul><li>First person fired for blogging </li></ul><ul><li>• Authentic </li></ul><ul><li>Shared openly about PPD </li></ul><ul><li>• Talkable </li></ul><ul><li>Controversial </li></ul>
    10. 13. Aiming Low <ul><li>• Unique </li></ul><ul><li>Group Blog with a purpose: “Anti Perfection” </li></ul><ul><li>• Authentic </li></ul><ul><li>Welcomed bloggers with established authenticity </li></ul><ul><li>• Talkable </li></ul><ul><li>By offering up a bit of everything & being high profile </li></ul>
    11. 15. Cool Mom Picks <ul><li>• Unique </li></ul><ul><li>Reviews of high-end products </li></ul><ul><li>• Authentic </li></ul><ul><li>Review by real moms </li></ul><ul><li>• Talkable </li></ul><ul><li>Keep reviews short & sweet </li></ul>
    12. 16. My Journey <ul><li>• Began as Infertility Blog </li></ul><ul><li>“… and I wasted all the birth control” </li></ul><ul><li>• Re-Branded in 2007 </li></ul><ul><li>Uppercase Woman </li></ul>
    13. 24. Uppercase Woman <ul><li>• Unique </li></ul><ul><li>fat, feminist, tattooed, pink haired, sober, formerly infertile, church going mom blogger </li></ul><ul><li>• Authentic </li></ul><ul><li>unflinchingly honest </li></ul><ul><li>• Talkable </li></ul><ul><li>Include politics and pop culture as well as exploring “mean of life” stuff </li></ul>
    14. 25. Finding Your Voice Means… <ul><li>• Be Yourself </li></ul><ul><li>• Love What You Are Doing </li></ul><ul><li>• Be Passionate </li></ul><ul><li>• Show Up and Tell the Truth </li></ul><ul><li>• Be Consistent </li></ul>
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