Blogger Outreach That Works

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Blogger Outreach That Works

  1. 1. Blogger Outreach That Works Ana Roc Castro Jessi Langson Jenn Fowler Cecily Kellogg moderator
  2. 2. Ana Roc Castro <ul><li>. </li></ul>Founder of Latism.org Owner of Premier Social Media @AnaRC
  3. 3. Jenn Fowler <ul><li>FrugalUpstate.com </li></ul><ul><li>@JennFowler </li></ul><ul><li>Founding member of </li></ul><ul><li>Walmart Moms </li></ul><ul><li>Blogger & Consultant </li></ul>
  4. 4. Jessi Langson <ul><li>ToKissTheCook.blogspot.com </li></ul><ul><li>Social Media Specialist </li></ul><ul><li>at Edelman Digital </li></ul><ul><li>@tokissthecook </li></ul>
  5. 5. Cecily Kellogg <ul><li>UppercaseWoman.com </li></ul><ul><li>Social Media Strategist </li></ul><ul><li>Seer Interactive </li></ul><ul><li>@CecilyK </li></ul>
  6. 6. Blogger & Brands <ul><li>Bill of Rights </li></ul>
  7. 7. Bloggers <ul><li>Professionalism </li></ul><ul><li>Access & Communication </li></ul><ul><li>Clear Terms (no mission creep) </li></ul><ul><li>Understanding of Values </li></ul><ul><li>Clear Instructions </li></ul><ul><li>Prompt Payment (within reason) </li></ul><ul><li>Disclosure </li></ul>
  8. 8. Brands <ul><li>Professionalism </li></ul><ul><li>Access and Communication </li></ul><ul><li>Deadlines Met </li></ul><ul><li>Unique & Original Content </li></ul><ul><li>Measuring Results </li></ul><ul><li>Reports (as agreed upon) </li></ul><ul><li>Disclosure </li></ul>
  9. 9. Thank You! <ul><li>Ana, Jenn, Jessi, & Cecily </li></ul>

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