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Creative Online Ad Test

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Creative has substantial impact on the success of a campaign. A good and effective creative can result in higher ROI. Bad creative can ruin your investment. …

Creative has substantial impact on the success of a campaign. A good and effective creative can result in higher ROI. Bad creative can ruin your investment.

Online allows you to test creatives quickly and by different metrics. Even tiny differences can have significant impact on the performance of ads.

Published in: Design

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Transcript

  • 1. Cecilie
Burleson
•
Online
Sales
Manager
•
Stephens
Media/West
Hawaii
Today
•
August
2013
 The Importance of Creative Design CreaBve
has
substanBal
impact
on
the
success
of
a
campaign.

A
good
and
effecBve
creaBve
 can
result
in
higher
ROI.

Bad
creaBve
can
ruin
your
investment.
 Online
allows
you
to
test
creaBves
quickly
and
by
different
metrics.

Even
Bny
differences
 can
have
significant
impact
on
the
performance
of
ads.
 DESIGNER
1
 Impressions:
4,300
 Clicks:
20
 CTR:
0.47%
 DESIGNER
2
 Impressions:
2,666
 Clicks:
3
 CTR:
0.11%
 WINNER!