Quick overview of China Retail Market          Compiled by Cecilia Wu
China retail sales’ growing trends compared with other Asian counterparts      Biggest growing potentials in Asia regionI...
China Total Retail Market Size 2008-2015        Its sale size should be USD 3,251 billions in 2012, and expected to reach...
Sales of growth in different sectors    Food and beverage, tobacco and liquor sales growth accelerated from 2009    Garm...
General retail formats in China                       Format     Characteristics                             Example Compa...
What are those top retailing players in China?Source: Deloitte, 2011
Closer look at revenue breakdown by segments for the selected retailers below                                             ...
Some Trends in China RetailThe third and fourth tier cities have become the focus for retailers’rapid expansionMore and ...
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Simple look on china retail market

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Transcript of "Simple look on china retail market"

  1. 1. Quick overview of China Retail Market Compiled by Cecilia Wu
  2. 2. China retail sales’ growing trends compared with other Asian counterparts  Biggest growing potentials in Asia regionIn US$ billions
  3. 3. China Total Retail Market Size 2008-2015  Its sale size should be USD 3,251 billions in 2012, and expected to reach USD 5,553 billion in 2015  In the next 3 years, maintains double digits growth Retail Sales in China (in US$ billion) growth rate 6000 30% 5,553.00 23.94% 5000 4,670.00 25% 20.67% 3,903.00 4000 20% 18.00% 20.06% 19.70% 18.90% 18.00% 3000 3,251.00 15% 2,755.00 2,283.00 2000 1,842.00 10% 1,561.00 1000 5% 0 0% 2008 2009 2010 2011 2012 2013 2014 2015Source: Economist Intelligence Unit, 2011
  4. 4. Sales of growth in different sectors  Food and beverage, tobacco and liquor sales growth accelerated from 2009  Garment, Footwear, household appliances, etc maintains a steady growth  Gold, silver and jewelry witnessed higher growth since 2010 as the rising number of luxury consumers in China
  5. 5. General retail formats in China Format Characteristics Example Companies Department stores Popular earlier on, but now losing Golden Eagle, Parkson, Beijing competition edge Cuiwei, Shenzhen Suibao Hypermarket The development has been led by Wal-Mart, international retailers, now spreading Carrefour, Vanguard, Tesco, Metro, their wings to tier 2 and 3 cities, as RT Mart Shanghai markets in tier 1 cities reach saturation Supermarket highly fragmented market dominated A-Best Supermarket in Shenzhen by domestic players, now facing consolidation Convenience store witnessing increasing competition 7-11, Family Mart, Lianhua Quick, Alldays Specialty stores: dominated by domestic players Gome, Suning Electronics/Appliances Online retailing Higher growth and potentials, but with 360buy, Dangdang cut-throat competition Multi Sectors local industry players are gradually Vanguard, Shandong Wuifang transferring from traditional retailers Department Store Group to multi-sector retailers
  6. 6. What are those top retailing players in China?Source: Deloitte, 2011
  7. 7. Closer look at revenue breakdown by segments for the selected retailers below Note: Parkson is set up by Malaysian Lion GroupSource: Thomas White, 2011 2012, L’Atelier © | No diffusion or reproduction without authorization | www.atelier.net 7
  8. 8. Some Trends in China RetailThe third and fourth tier cities have become the focus for retailers’rapid expansionMore and more retailers are operating with a combination of bothlarge and small stores, enabling them to serve consumers withdifferent needsMore and more retailers have started expansion to multi-sectorsIntegration of Online and Chain Stores

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