Adidas Tmall Homepage Overview, launched in August 2010, a Tmallveteran; no independent brand e-store yet as far as I know...
What I like most for Adidas Tmall store?I) Take the new products section for both as an exampleAdidas hasSocial sharing b...
What I like most for Adidas Tmall store?II) Exclusive products only available on Adidas Tmall, but not a lot
What I like most for Adidas Tmall store?III) Clear-cut table of category, price range, and in particular thediscount in th...
What I DO NOT like so much for Adidas Tmall store?Take the section of “mans’ products” as example for both brandsAdidas’s...
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Nike vs adidas on taobao mall

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Nike vs adidas on taobao mall

  1. 1. Adidas Tmall Homepage Overview, launched in August 2010, a Tmallveteran; no independent brand e-store yet as far as I knowNike Tmall Homepage Overview, launched on May 25th, 2012, a Tmallnewcomer , already opened an independent brand e-store in the past
  2. 2. What I like most for Adidas Tmall store?I) Take the new products section for both as an exampleAdidas hasSocial sharing button: Sina Weibo, Tencent Weibo and Tmall socialshopping & sharing siteMarking of quantities sold for each item Social sharing button 5 pairs already sold, to indicate this new product might be more popularNike Tmall has no such features yet; as a newcomer, it will learnquickly, I suppose…
  3. 3. What I like most for Adidas Tmall store?II) Exclusive products only available on Adidas Tmall, but not a lot
  4. 4. What I like most for Adidas Tmall store?III) Clear-cut table of category, price range, and in particular thediscount in the homepage List of discount from 70% off to 10% off, very attractive and simple for bargain-oriented Chinese online consumersWhat I like most for Adidas Tmall store?III) Visible celebrity endorsement collection; love this wall of star face
  5. 5. What I DO NOT like so much for Adidas Tmall store?Take the section of “mans’ products” as example for both brandsAdidas’s products display seemed a bit dense; make eyes overwhelmed???Total 16 pairs display in this sectionNike seemed to be more selective; personally like airy & simple layout It is always a dilemma that either displaying more products for consumers easy browse or believing “less is more” effect…

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