Hotel online reputation action plan
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Hotel online reputation action plan

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    Hotel online reputation action plan Hotel online reputation action plan Presentation Transcript

    • HOTEL ONLINE REPUTATION ACTION PLAN Reputation management LAURE DUPONT LAURENT LOZANO CARPIO BENOIT POIRIER CECILIA FILIPPI MBA 2B
    • HOTEL LE MARCEL, PARIS
    • LE MARCEL HOTEL, PARISHOTEL ONLINE RESEARCHES
    • Google
    • Yahoo
    • Bing
    • Facebook
    • Booking.com
    • Tripadvisor
    • ACTION PLAN TO IMPROVE ONLINE REPUTATION I. OperationsPresence on social medias:  Youtube: Create a hotel page and upload one video per month (interview of the staff, management, clients, value of the hotel, facilities, surroundings, tourism opportunities…)  Facebook: Feed it with videos links (towards Youtube), pictures, comments, articles, status…  Twitter: Barely same as FacebookCommunity websites:  Booking and Tripadvisor: Respond to customers’ reviews, upload the latest pictures…  Create a blog
    • II. PR / Marketing Make trend setters speak about the hotel: invite them for a free night, breakfast Create a package for special events: Valentine’s day, new year, fashion week, Marcel Proust related events Offer a Marcel Proust pocket book for every booking Tweet good clients’ reviews (from booking, tripadvisor, facebook…) to improve online visibility and hotel reputation
    • III. Users Generating Content Every Monday and Tuesday night, the night auditor will check the report. He/she has to review the UGC via ReviewPro and Olery and incorporate those data in an Excel spreedsheet, in order , to cross RevPar and OccRate with ReviewPro and Olery ones. This will enable the hotelier to assess its online hotel reputation and performance evolutions afterwards.