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UX per i Tablet Magazine (iPad)
 

UX per i Tablet Magazine (iPad)

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Come si progetta un magazine per iPad? Perché è una sfida per i UX Designer? Sneak preview di un nuovo framework concettuale made in Tippy.

Come si progetta un magazine per iPad? Perché è una sfida per i UX Designer? Sneak preview di un nuovo framework concettuale made in Tippy.

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    UX per i Tablet Magazine (iPad) UX per i Tablet Magazine (iPad) Presentation Transcript

    • User Experience per iPad Magazine @ 2011
    • Perché unMagazine?
    • Tablet ❤ Magazine
    • Approfondimento Multimedia Ritmo
    • Magazine News Form Factor
    • Content Madness
    • Read ReadLook Look Watch Listen Search Play Connect Share Buy
    • iPad Magazine =Branded Content Experience @ Joe Zeff
    • “No longer do we simply publish contents... @ Joe Zeff
    • ...we createexperiences that create value” @ Joe Zeff
    • Editori Lettori Creare Valore
    • E’ così semplice?
    • Roba Seria! Problema #1Quale Approccio?
    • RobaProblema #1: Approccio Seria! Rivendere gli stessi contenuti @ Joe Zeff
    • RobaProblema #1: Approccio Seria!
    • RobaProblema #1: Approccio Seria! Riassemblare gli stessi contenuti @ Joe Zeff
    • RobaProblema #1: Approccio Seria!
    • RobaProblema #1: Approccio Seria! Mixare vecchi e nuovi contenuti @ Joe Zeff
    • RobaProblema #1: Approccio Seria! Mixare vecchi e nuovi contenuti
    • RobaProblema #1: Approccio Seria! Creare qualcosa completamente nuovo @ Joe Zeff
    • RobaProblema #1: Approccio Seria!
    • Roba Seria! Problema #2Modello di Business?
    • RobaProblema #2: Business Model Seria!
    • Roba Seria! Problema #3Quale tecnologia?
    • RobaProblema #3: Tecnologia Seria! iOS Android Blackberry
    • RobaProblema #3: Tecnologia Seria! iOS Android Windows 7 Blackberry
    • RobaProblema #3: Tecnologia Seria!
    • THE T-FRAMEWORK (BETA 1.2)
    • THE T-FRAMEWORK USER RESEARCH INTERACTION BUSINESS DESIGN OBJECTIVES INFORMATION INFORMATION & VISUAL DESIGN ARCHITECTURE
    • THE T-FRAMEWORK DNA DEL MAGAZINE
    • THE T-FRAMEWORK the TASK TREE #1 Stakeholder Interview #5 Prioritize Strategies #2 Historic Facts Analysis #3 Buzz Analysis #4 Competitors Analysis BUSINESS OBJECTIVES
    • THE T-FRAMEWORK the TASK TREE BEFORE... ...THE PROCESS #1 Identify Stakeholders A. Preliminary Research #2 Schedule & Logistic B. List Attributes #3 Invite Stakeholders C. Cluster Attributes D. Create People E. Prioritize Profiles F. Tell Stories G. Prepare Deliverables USER RESEARCH (Personas)
    • “Tablet is thebrother/sister toPrint that Online never was...” @ Mario Garcia
    • Grazie a tutti!
    • UX DESIGN & STRATEGY CESARE BOTTINI www.tippy.it cesare@tippy.it +39 059 830.34.07 +39 329 495.77.09