BRING
THE

FUN
INTO THE

MONEY
EXPERIENCE
hey!

THE CALL
YOU KNOW IT BETTER THAN ME :(
THE DESIGNER’S POINT OF VIEW
DESIGN IS THE NEW BLACK
interior
industrial

fashion

DESIGN

landscape

thinking

food
EXPERIENCE DESIGN
MONEY EXPERIENCE
MONEY IS A LENS
COGNITIVE STRESS
MONEY EXPERIENCE

PAYMENT IS JUST A MOMENT

USER JOURNEY
SIMPLE IS NO LONGER ENOUGH
TIME FOR SOME FUN
delight

please

FUN
engage

enjoy
26/06

Maestro card payment - trans. #45638928 - Toys ‘R Us

€ 250,00
WE ARE VISUAL
24/06

26/06

€ 250,00
Toys ‘R Us
Maestro Debit Card
Trans. #45638928
Assign Category +
Add note +

28/06
Lego Castle n. 76432

24/06

26/06
Isabella’s Birthday!

€ 250,00
Toys ‘R Us
Maestro Debit Card
Trans. #45638928
Assign Ca...
Lego Castle n. 76432

< Internet of things

< Mobile Apps

26/06
Bianca’s Birthday!

< Open Minded Platform

€ 250,00
Toys...
STOP INNOVATING, START AGGREGATING
HOW TO BRING THE FUN
USE YOUR (15) SENSES

thx to Annette Franz | CX Journey™
#1

SENSE OF HUMOR
#2

SENSE OF EASE
#3

SENSE OF TIMING
#4

SENSE OF BALANCE
#5

SENSE OF DIRECTION
#6

SENSE OF RESPONSIBILITY
#7

SENSE OF RIGHT & WRONG
#8

SENSE OF URGENCY
#9

SENSE OF PURPOSE
#10

SENSE OF PLACE
#11

SENSE OF COMMUNITY
#12

SENSE OF WONDER
#13

SENSE OF HAPPINESS
#14

SIXTH SENSE
#15

COMMON SENSE
STAY IN TOUCH!

CESARE BOTTINI
@Cecce67
cesare@sketchin.ch
+39 329 495 77 09
Twitter
Linkedin
Facebook
Google+
Pinterest
S...
www.sketchin.ch

+41 91 600 26 60
Lugano, Swisse
спасибо
Bring the Fun into the Money Experience (RNPF 2013 Version)
Bring the Fun into the Money Experience (RNPF 2013 Version)
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Bring the Fun into the Money Experience (RNPF 2013 Version)

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My prezo at the Russian National Payment Forum 2013 in Moscow

Bring the Fun into the Money Experience (RNPF 2013 Version)

  1. 1. BRING THE FUN INTO THE MONEY EXPERIENCE
  2. 2. hey! THE CALL
  3. 3. YOU KNOW IT BETTER THAN ME :(
  4. 4. THE DESIGNER’S POINT OF VIEW
  5. 5. DESIGN IS THE NEW BLACK
  6. 6. interior industrial fashion DESIGN landscape thinking food
  7. 7. EXPERIENCE DESIGN
  8. 8. MONEY EXPERIENCE
  9. 9. MONEY IS A LENS
  10. 10. COGNITIVE STRESS
  11. 11. MONEY EXPERIENCE PAYMENT IS JUST A MOMENT USER JOURNEY
  12. 12. SIMPLE IS NO LONGER ENOUGH
  13. 13. TIME FOR SOME FUN
  14. 14. delight please FUN engage enjoy
  15. 15. 26/06 Maestro card payment - trans. #45638928 - Toys ‘R Us € 250,00
  16. 16. WE ARE VISUAL
  17. 17. 24/06 26/06 € 250,00 Toys ‘R Us Maestro Debit Card Trans. #45638928 Assign Category + Add note + 28/06
  18. 18. Lego Castle n. 76432 24/06 26/06 Isabella’s Birthday! € 250,00 Toys ‘R Us Maestro Debit Card Trans. #45638928 Assign Category + 28/06
  19. 19. Lego Castle n. 76432 < Internet of things < Mobile Apps 26/06 Bianca’s Birthday! < Open Minded Platform € 250,00 Toys ‘R Us Mestro Debit Card Trans. #45638928 Assign Category + < Common Banking Info
  20. 20. STOP INNOVATING, START AGGREGATING
  21. 21. HOW TO BRING THE FUN
  22. 22. USE YOUR (15) SENSES thx to Annette Franz | CX Journey™
  23. 23. #1 SENSE OF HUMOR
  24. 24. #2 SENSE OF EASE
  25. 25. #3 SENSE OF TIMING
  26. 26. #4 SENSE OF BALANCE
  27. 27. #5 SENSE OF DIRECTION
  28. 28. #6 SENSE OF RESPONSIBILITY
  29. 29. #7 SENSE OF RIGHT & WRONG
  30. 30. #8 SENSE OF URGENCY
  31. 31. #9 SENSE OF PURPOSE
  32. 32. #10 SENSE OF PLACE
  33. 33. #11 SENSE OF COMMUNITY
  34. 34. #12 SENSE OF WONDER
  35. 35. #13 SENSE OF HAPPINESS
  36. 36. #14 SIXTH SENSE
  37. 37. #15 COMMON SENSE
  38. 38. STAY IN TOUCH! CESARE BOTTINI @Cecce67 cesare@sketchin.ch +39 329 495 77 09 Twitter Linkedin Facebook Google+ Pinterest Slideshare Fancy Nike+
  39. 39. www.sketchin.ch +41 91 600 26 60 Lugano, Swisse
  40. 40. спасибо

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