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Webforward Jeremy Woolf Text 100
 

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    Webforward Jeremy Woolf Text 100 Webforward Jeremy Woolf Text 100 Presentation Transcript

    • It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing Jeremy Woolf, Global Social Media Practice Lead, Senior Vice President Text 100 Public Relations 26 May 2010
    • Slide Title • Redefining marketing in the social media age • How leading companies are generating business results via social media channels • A methodology for social media engagement • What does the future hold? It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Text 100 fast facts Global Agency Breadth of Consulting Largest organically-grown Services global PR specialist Corporate Communications, CSR 32 offices and 500 staff Social media Big agency infrastructure, boutique agency service Consumer campaigns News creation, media relations Brand and messaging Methodology Award Winning Results-oriented programs Campaigns built on business goals e.g. PR Week, Media, The Focused on delivering clear Holmes Report, Ad News, value and ROI to our PR News Non-Profit, clients Sunday Times, IPRA, PRIA Consistent methodology and View: www/text100.com/en/who- measurement we-are/awards It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Global boutique agency 4 It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Marketing ... is the process by which companies advertise products or services to potential customers. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities. It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Productising Pricing Placing Promoting It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Recognising Pricing Placing Promoting It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Recognising Rewarding Placing Promoting It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Recognizing Rewarding Relationship(ing) Promoting It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Recognizing Rewarding Relationship(ing) Retaining It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • •More than 5000 online mentions per day •Fans post more than 65,000 pictures on Flickr, 110,000 videos on YouTube and 2,500 tweets per day •Fans own the brand •Facebook •Expedition 206 26 May 2010
    • • Dessert Gallery is a popular Houston-based bakery and café chain • Surveyed mailing list and invited to become fans • Updated the page several times a week • Facebook fans visited the store more often than non-fans, spending more • Facebook fans generated more positive word of mouth It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • • FICO scores consumers on credit • Created myFICO where consumers share credit knowledge, experiences, and advice • 10% decrease in support calls • 39% of search engine traffic lands on a community page • 13% of all online sales include viewing one of those community pages • Customer spends on average 66% more after It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing joining the community 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Text 100 Owned Media .com twitter blog It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Earned Media Text 100 Owned Media Earned Media Earned Media .com twitter blog It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing Earned Media 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Earned Media Text 100 Owned Media Earned Media Earned Media .com twitter blog It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing Earned Media 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Earned Media Text 100 Owned Media Earned Media Earned Media .com twitter blog It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing Earned Media 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Photocredit: Zevotron It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Social brands will succeed Brands must respond in real time Real relationships rock 26 May 2010 It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing Jeremy Woolf - Text 100 Public Relations
    • Summary Social media has changed marketing forever It is here to stay But it isn’t a silver bullet Social media is a B2B and B2C play Start small…but start Businesses succeed because they are committed Process and practice make perfect It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations
    • Contact It Aint Yo’ Momma’s Marketing - How Social Media is Transforming Marketing 26 May 2010 Jeremy Woolf - Text 100 Public Relations