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Webforward Danny Housseas Insqribe

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  • 1. Beyond The Hype The Real Possibilities with Augmented Reality Danny Housseas - @dhousseas 26 May 2010
  • 2. It’s all HYPE! Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 3. The Hype “The cutting edge Augmented Reality function and the easy-to-order functionality of the app have generated fantastic interest and great reviews – it has tracked well above our expectations” - Valerie Kubizniak, Pizza Hut Australia Marketing Director Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 4. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 5. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 6. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 7. What is AR? Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 8. Definition Augmented Reality (AR) is a term for a live direct or indirect view of a physical world environment whose elements are augmented by virtual computer-generated imagery. - Wikipedia Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 9. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 10. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 11. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 12. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 13. The Figures Market Size No of Mobile Apps available in 2009 150,000+ Smartphone mobile apps revenues US$4.2b by 2013 ABI Research mobile AR revenues US$340m by 2014 Mobile penetration with camera and compass 305m by 2014 Current ‘AR ready’ smart phones: 1.iPhone 3GS (Apple) 2.Android (Google) 3.Nokia 97 series (Symbian) in 2010 4.Blackberry (RIM) in 2011 Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 14. Riding the WAVE Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 15. Hype-based AR Applications 1. No functionality 2. AR as their primary marketing focus 3. Meaningless Social Interaction 4. No clear benefit over Maps 5. Don’t have long term aspirations Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 16. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 17. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 18. Make it FUNCTIONAL Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 19. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 20. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 21. How do I CAPTIVATE? Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 22. Captivating AR Applications 1. Functional 2. Niche 3. Social Interaction 4. Provide Feedback 5. Update Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 23. Know my SITUATION Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 24. Situation Aware AR 1. Date 2. Time 3. Location 4. Surrounding Points of Interest 5. Direction 6. Data Connection 7. Vision Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 25. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 26. Learn to ADAPT Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 27. Adaptable AR Applications 1. Use Situation Awareness 2. Evaluate Analytics often 3. Provide meaningful overlays 4. Update Points of Interest 5. Update functionality often Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 28. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 29. AR Checklist 1. Is it functional? 2. Will it captivate my audience? 3. Do I understand the situation? 4. Am I able to adapt to the users needs? 5. Then use the hype to your advantage. Beyond The Hype - The Real Possibilities with Augmented Reality 26 May 2010 Danny Housseas CC Logo
  • 30. Beyond The Hype The Real Possibilities with Augmented Reality Danny Housseas danny@insqribe.com - @dhousseas 26 May 2010