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WebForward 2011 Workshop A - Creating a successful mobile marketing strategy - Tiger Spike
 

WebForward 2011 Workshop A - Creating a successful mobile marketing strategy - Tiger Spike

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    WebForward 2011 Workshop A - Creating a successful mobile marketing strategy - Tiger Spike WebForward 2011 Workshop A - Creating a successful mobile marketing strategy - Tiger Spike Presentation Transcript

    • PERSONAL MEDIA IN 2011CHRIS WATT - PRODUCT DIRECTOR Commercial & in Confidence
    • CURRENTTRENDS Commercial & in Confidence
    • SMARTPHONE & TABLET SALES NOWEXCEED PC SALES Commercial & in Confidence
    • iPAD 2 – SET TO LAUNCH TABLETS INTOTHE MAINSTREAM Commercial & in Confidence
    • ANDROID HONEYCOMB – COMING TO ATABLET DEVICE NEAR YOU Commercial & in Confidence
    • CONSUMERS ARE BEING CONDITIONEDTO PAY FOR DIGITAL CONTENT
    • INNOVATIONIN MOBILEAPPLICATIONS Commercial & in Confidence
    • UNDERSTANDING AND LEARNING FROMAUDIENCES IS CRITICAL TO RETENTION Commercial & in Confidence
    • SBS WORLD NEWS AUSTRALIAEXTENSIVE USABILITY & AUDIENCETESTING SBS – World News Australia
    • PERSONAL MEDIA IS BEING USED TOEXTEND REACH & TARGET NEWAUDIENCES Commercial & in Confidence
    • THE ECONOMIST“THE DIGITAL NEWSSTAND MODEL” The Economist Offering a ‘Digital Newsstand’
    • PERSONAL MEDIA IS NOT A ONE OFF,THE STRATEGY MUST EVOLVE OVERTIME Commercial & in Confidence
    • TELEGRAPH.CO.UKEVOLUTION IN EXPERIENCE & FEATURES Telegraph.co.uk
    • A SNEAK PEAK AT THE USE OFTRADITIONAL MARKETING FOR NEWMEDIA
    • WHAT THE MARKET IS SAYING ABOUTTIGERSPIKE TigerSpike are one of the most exciting and innovative app developers Apple are working with globally. We are hearing good things everywhere. Pascal Cagni the EMEA Chief of Apple – October, 2010 Commercial & in Confidence
    • CONTACTDETAILS CHRIS WATT PRODUCT DIRECTOR CHRIS.WATT@TIGERSPIKE.COM Commercial & in Confidence