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Retail Conference 2011 - Billy Tucker, Cudo
 

Retail Conference 2011 - Billy Tucker, Cudo

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    Retail Conference 2011 - Billy Tucker, Cudo Retail Conference 2011 - Billy Tucker, Cudo Presentation Transcript

    • Retail Conference 20111st June 2011Sydney Convention & Exhibition Centre social commerce implications for businesses large and small Billy Tucker CEO Cudo
    • “zero to $377m in under 12months…this sector is now thefastest growing retail platformin Australia”* *IBISWorld Group Buying Report, 27th April 2011 Billy Tucker 2 of 20 Cudo
    • business goals are still the same Billy Tucker 3 of 20 Cudo
    • simplicity is key atypical customer typical customer businessBilly Tucker 4 of 20Cudo
    • barriers to trial incentive willingness to trialBilly Tucker 5 of 20Cudo
    • simplicity is keyBilly Tucker 6 of 20Cudo
    • size of the prize empty seatslow marginal cost of sale price discrimination price sensitive audienceimproved return on capital Billy Tucker 7 of 20 Cudo
    • powered by socialBilly Tucker 8 of 20Cudo
    • group-think at work what do all these people know that I don’t?Billy Tucker 9 of 20Cudo
    • instantly gratifying, commitment bearing Billy Tucker 10 of 20 Cudo
    • smoothing supply and demand Billy Tucker 11 of 20 Cudo
    • fleeting & sometimes even scarce limitations 1 demand action Billy Tucker 12 of 20 Cudo
    • less is more focus the buyer on a single, killer offerBilly Tucker 13 of 20Cudo
    • 57 personal signals 57 Signals to personalise againstBilly Tucker 14 of 20Cudo
    • Group Buying principles 57 signalsBilly Tucker 15 of 20Cudo
    • …in the real world Billy Tucker 16 of 20 Cudo
    • …in the real world Billy Tucker 17 of 20 Cudo
    • lastly… Billy Tucker 18 of 20 Cudo
    • social2help yourcustomers feelgood aboutthemselves andthey will share Billy Tucker 19 of 20 Cudo
    • thank you… @billytucker100 www.57signals.com billy.tucker@cudo.com.au Billy Tucker 20 of 20 Cudo