Digital Workshop 2 - Alan Williams: Multi Screen, Multi Device – Emerging Mobile Trends
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Digital Workshop 2 - Alan Williams: Multi Screen, Multi Device – Emerging Mobile Trends

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Digital Workshop 2 - Alan Williams: Multi Screen, Multi Device – Emerging Mobile Trends Digital Workshop 2 - Alan Williams: Multi Screen, Multi Device – Emerging Mobile Trends Presentation Transcript

  • Managing the App ExplosionOpportunity, dangers, platforms and the need to focus on the user Alan Williams Director BlinkMobile Interactive
  • …. Smartphones colonised half the American market in under ten years. It took the internet just over a decade. Historically speaking, those are remarkably fast rates of adoption. What makes this particularly interesting is the fact that information and communication technologies (of which smartphones represent an extraordinarily elegant and powerful marriage) are a general purpose technology. They have, in other words, the potential to reshape the economy and boost productivity across all sectors and industries, like electricity or the automobile. Such transformations are about far more than simple technical innovation, however. They often require wholesale remaking of infrastructure environments, of business models, and of cultural norms. ….Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Business transformation or tactical response? Review your Choices Mobilise my current web site Build a new mobile site Buy the apps I need from my software vendors Install a mobilised virtual desktop environment Develop webapps Develop native apps Install a mobility platformManaging the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Business transformation or tactical response? If you’re grappling with any one or all of: otrying to mobile-enable more than 3 back-end systems otrying to mobile-enable onto more than 3 target devices otrying to mobile-enable for more than 3 target user groups then you really need an Enterprise Mobility PlatformManaging the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • What do people mean by “Platform”?Cross-platform webapp libraries and toolkitsDeveloper tools. Lower-level building blocks. Cheap. Deliver to HTML5 browsers. Needmanagement. No deployment framework. Some browser limitations.Cross-platform application development frameworksDeveloper tools. Lower-level building blocks. One development for multiple platforms. Needmanagement. Skills needed. Some compromises.Mobilised virtual desktopsDeliver existing apps to mobile. Some desktop application not suited to mobile use. Don’ttake advantage of device features. Need system admin expertise.Mobile Enterprise Application Platforms (MEAP)High-level development building blocks. Do lots of the “heavy lifting”. Singlemanagement for all platforms. Full lifecycle deployment environments. Linkage toback-end systems simplified. Quick to deliver functionality. Specialist skills lessneeded. Some look/feel compromises.Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • MEAP: What you should expectFast developmentBig building blocks. Encapsulated high-level functionality. Prototyping environments.Iterative development.Heavy liftingForms. Online/offline operation. Internationalisation. Time zonesLinkage to back-end systems.Making the hard stuff easy. . .Best-possible device capability supportAll devices. New device support. New capability support. Commercial-grade solutionsupport (eg memory management). Device-specific behaviours.Enterprise-grade management and forward pathSingle management system across multiple apps, multiple devices. Auditing, statistics,recovery, re-use, upgradability.Robust, ready-to-go infrastructureNo need for own infrastructure. Ability to scale for performance. Ability to start small andgrow easily. Reliable, always available,Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • MEAP: What it should deliver…AGILITYyou can react to your user needs quickly and make improvements easilyDEMYSTIFICATIONyou can deliver exciting new features without worrying about the technical detailBYODyou should be able to deliver to all devices from a single developmentINFRASTRUCTURE PEACE OF MINDthe platform should deal with the hardware, operating software, upgrades, security issues,audit, reportingCONFIDENCEyou know the platform is used in many mission-critical situations and is fully supportedFUTURE PROOFINGyou don’t know what devices are around the corner but the platform is charged withdelivering on themManaging the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • No right answers! But here’s a challenge……Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Change where you start from…Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • It’s not about the systems…..Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • with mobility… it all starts with the USER!!Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • User Interactions have long-term business value Example: “How do I get there?” Ask->Map->Navman->SmartDevice->…? Converse->Read->Buy special->Standard->…? Even though the way you “satisfy” the interaction can and will change, and the way you deliver it can and will change, the INTERACTION need remainsManaging the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Interactions should be the managed object of device deliveryManaging the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • The USER INTERACTION An Interaction defines a particular “What’s the status of my order?” user interaction. It calls on services “Is my book in the library?” from wherever makes sense to “How many PCs are available?” service the user interaction need “Here’s my inspection report” Self contained Micro Application “Show me Mrs White’s blood test results” “I’m reporting an Incident”Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • The USER INTERACTIONManaging the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Inside an BehavioursInteraction • How to invite input • What services to interact with • How to process the information • What to do next Attributes • Name • Description • Help • Appearance Tags For: • navigation • security • management Context • Where is the calling device? • What time is it? • Who is using it? • What are the device capabilities? Managing the App Explosion Alan Williams Opportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Interaction-oriented deliveryThe end-user app becomesa container for collectionsof interactions. It looks likean app to the user. Managing the App Explosion Alan Williams Opportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Interaction-oriented architecture is the natural partner of a Service-oriented architecture BACK-END SYSTEMS API API API API SERVICES INTERACTIONS USERSManaging the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Workshop demonstrationA day in the life of an arborist (tree inspector)….Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Workshop demonstrationA day in the life of an arborist….• Get my days work - an interaction that would be called possibly straight after login to download the work schedule and accompanying information to their device from the back-end system or systems.• Check the weather - based on where Im going today• Plan my route - an interaction that would show a map with pins at all locations on the work schedule (re- usable for all sorts of route planning situations of couse)• Get me to my 1st choice - an interaction that would take current location and the selected 1st destination and plot a driving route using a web-available service and/or provide public transport directions, times and costs from another web-available trip planning service.• Add (or edit) an inspection - an interaction that provides a form that uses the device capabilities to the full including location, camera, touch screen, NFC scanning etc and submits the captured data to one or more systems and produces a PDF for emailing to the premises owner• Staff directory - an interaction that provides an up to date searchable directory with favouriting.• In-field help - an interaction that provides guidance for inspectors for situations where they need additional reference materials Managing the App Explosion Alan Williams Opportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Workshop demonstrationInside the Interactions of the Inspection application:Interaction-oriented designBuilding up a complex interactionUsing FormsPicking up contextUsing data from a data suitcaseManaging the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Workshop summary Mobility is long term, not just a couple of apps Set yourself up to deliver ongoing mobility solutions across your organisation, quickly, cost effectively, reliably, manageably Deliver on all devices Give your users an “app like”experience on any device. Deliver BYO capability for devices to your field staff. Enterprise-grade services with confidence Disconnected mode, robust infrastructure, auditing, reporting, recovery, security, SMS/email integration, full technical support Manage the delivery to all non-PC devices For Customer-facing mobile services For delivery of Field-based Mobility For Kiosk services,smart TV, voice etc On new devices as they appearManaging the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive
  • Workshop summaryFurther reading on Interactions…Managing the App Explosion Alan WilliamsOpportunity, dangers, platforms and the need to focus on the user BlinkMobile Interactive