Social Enterprise Conference 2012 Annalie Killian

A culture for the futureAnnalie KillianCatalyst for Magic, AMP @maverickwoman, @amplifyfestSocial Enterprise Conference @ CeBIT Australia 2012 Annalie Killian 1 of 27

Social Business Maturity Model Internal Social Business Unified SocialBusiness Intelligence / collaboration architecture Business Strategy External Social Business Customer/partner facing Optimised •Strategic executive focus Managed •Significant budget •Active executive sponsorship •Multi-channel initiatives Structured •Daily management •Social business unit/centre of •Dedicated budgets •Program office excellence Engaged •Management Responsibility •Formal projects •Professional staff •Well-defined roles and responsibilities •Guidance by business intelligence Ad Hoc •Executive awareness •Some management engagement •High-level formal roles •Requirements driven •No management •Pilots •No budget •Volunteer / part-time resources •No structure / resources •ExperimentsAdapted from original by: The Dachis Group

“Architecture is the will of an epochtranslated into space”~Ludwig Mies van der Rohe

System journeyScarcity Abundance 5 drivers of change 5 generations in one workplace Patriarchy Consumerisation of IT & instruments Partnership of production Open, global sourcing Ubiquitous connectivity & collaboration Radical transparency and social responsibility Culture model for the future Principles Practice

A model for culture of the future Principles Practice Values, Brand Innovation CSR As demonstrated by: Collaboration Learning Uber-connection eco-systems Personalization Social recruiting Accelerated Authenticity & talent Leadership management practices ConnectionAdapted from original source: Future workplace

Innovation eco-system FOR Learning 1.Customer/Cl Pipeline of ients Experiments Value Growth , 2.Partners Opportunities Created 3.Staff Developmen t 4.Shareholder Implementation rate Staff innovation engagement 5.Community How?Internal Crowd Internal Crowd Open Innovation Open Innovation Design methodology Start-up Incubators AMP Innovation Board Creatively Restless Culture Creatively Restless Culture Passion | Persistence | Patience

Uber-connection

Learning eco-systems

Authenticity, diversity Subtitle

Participation, markets• Subtitle

Collaboration, personalization

Uber - connection

Feedback & recognition

Social recruiting, talent

Contemporary brand, values & social purpose

Shared value

System journey Scarcity Abundance 5 drivers of change 5 generations in one workplace Consumerisation of IT & instruments of Patriarchy production global Partnership Personal journey Open sourcing Ubiquitous connectivity & collaboration Radical transparency and social responsibility Culture model for future Principles Practice Expansive controlling Free agent-self-managing Personal journeyDependent - complying Interdependent

Leadership practices

Patriarchy

Partnership

Measurable

Merci!annalie_killian@amp.com.au @maverickwoman @amplifyfest

Fogg Behavior Change Model

Maslow’s Hierarchy of Internet Needs

Lewin’s equationB=ƒ(P,E)

Social Enterprise Conference 2012 Annalie Killian

by CeBIT Australia on Jun 05, 2012

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