• Like
Online Retail Conference 2012 Paul Greenberg and Jessica Bent
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Online Retail Conference 2012 Paul Greenberg and Jessica Bent

  • 991 views
Published

 

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
991
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
19
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Online Retail Conference Thursday, 24th May 2012 Presented by: Paul Greenberg, Co-Founder (Twitter: @paulschirps ) Jessica Bent, Marketing Promotions Manager (Twitter: @JessBent_ )Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 2. “Providing over 10 million consumers access to great value brands via online shopping.” “Discount department “Experience the best deals.” “The biggest & most popular store with over 24 categories grocery brands at great value.” at your fingertips”. “Online bedroom furniture store Our commercial division offering great Aussie brands & great price & 100% customer satisfaction.”Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 3. Source: Sean R. Nicholson, ‘Finding a Social Media Expert’ (cartoon). Accessed via www.socmedsean.com. Full URL: http://www.socmedsean.com/cartoon-finding-a-social-media-expert/Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 4. Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 5. Source: Exact Target, 2012 Channel Preferences Survey, February 2012.Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 6. Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 7. Source: Tom Fishburne, Marketoonist, ‘Social Media ROI’ (cartoon). Accessed via http://tomfishburne.com/2012/02/social-media-roi.htmlOnline Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 8. Made a purchase as a result of a marketing Channel message received through that channel Email 66% Direct Mail 65% Telephone 24% Facebook 20% Text Messaging 16% Mobile App 10% Twitter 6% Linked In 4% Source: Exact Target, 2012 Channel Preferences Survey, Report #14, February 2012Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 9. Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 10. The Opportunity “Move beyond a transactional interaction to a real relationship with consumers.” Why? “Building an emotional & social connection with shoppers can create lasting relationships that produce both pleasing shopping experiences and increased profit.”Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 11. Some examples of our social media marketing strategy Facebook timeline headersOnline Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 12. Facebook wall posts Some examples of our social media marketing strategy Original image sourced from: http://www.zazzle.com.au/i_dont_want_to_brag_or_mak e_anybody_jealous_b_prin-228712354241728797Online Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 13. Some examples of our social media marketing strategy Pinterest pinboardOnline Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 14. Built a loyal fan base of 152,000+ followers Engaged our followers with: Interactive content Email newsletters Competitions What Utilised YouTube to showcase product demo videos & ‘behind the scenes’ company footage we’ve done well. Integrated our Pinterest account into FacebookOnline Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 15. What we Facebook commerce (i.e. Facebook as a sales channel) could’ve done Prompt customer service management better. of Facebook complaintsOnline Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 16. National Online Retailer’s AssociationOnline Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd
  • 17. Online Retail Conference Thursday, 24th May 2012 Presented by: Paul Greenberg, Co-Founder (Twitter: @paulschirps) Email: paul@dealsdirect.com.au Jessica Bent, Marketing Promotions Manager (Twitter: @JessBent_) Email: jessica.bent@dealsdirect.com.auOnline Retail Conference @ CeBIT Australia 2012 Paul Greenberg & Jessica Bent, DealsDirect Group Ltd