Mobile 2012 Vanessa Scott

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  • 1. VicEvents Mobile AppMobile 2012 Conference @ CeBIT Australia 24 May 2012
  • 2. History• Evolved from twice- yearly poster produced by Department of Premier & Cabinet• Costs, distribution issues• Limited number of events• Out of date
  • 3. History - web• Web version launched Dec 2008 - http://www.vic.gov.au/cal endar.html
  • 4. History - web• Average 31,000 pageviews per month• Increased growth in web version• Increased growth in mobile use=> Next step – go mobile
  • 5. About VicEvents• Launched October 2011• Free app – iPhone,iPad,iPod Touch & Android• Over 3,000 events• Updated daily• Simple to use
  • 6. App development• Partnership with Deloitte• Design and development of application for multiple platforms (iOS & Android)• Decision to use Titanium Framework because cost effective for multiple platforms• Development of API - can be repurposed• Free analytics tool - Appcelerator - to capture analytics - http://www.appcelerator.com/• Rapid development
  • 7. Technical challenges• itunes account submission• Development issues – Android (screen resolution)• Titanium-specific issues, eg. swiping• Testing – Android devices
  • 8. Usability testing• Observed users interacting with application• Testers – project team and other people from department• Identified issues• Range of devices tested• 3 rounds
  • 9. Home page – phone and tablet
  • 10. Interface - phone
  • 11. Interface - tablet
  • 12. Features• Find events by: – Nearby (GPS) – Date – Location (region or local council) – Category – Shake your phone for random event• Suggest an event• Share an event (via email, Twitter and Facebook)• Google Maps
  • 13. Statistics and Ratings• 6,128 sessions (April 2012)• 2,123 new users (April 2012)• 77% iPhone / 23% Android• 10,460 downloads (6 October 2011 - 16 May 2012)• (Source: Appcelerator, May 2012)• App Store - Rated 4+• Google Play Store - Rated 3.7
  • 14. Future development – Version 2.0• Version 2.0 upgrade• New features will include ability to add multi-date events to calendar
  • 15. ContactVicEvents - http://www.vic.gov.au/VicEventsVanessa ScottContent ManagerDepartment of Business & InnovationPh: 03 9938 0517Email: vanessa.scott@dbi.vic.gov.au