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Online Retail Conference 2012 Maile Carnegie
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Online Retail Conference 2012 Maile Carnegie

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Transcript

  • 1. Welcome Maile Carnegie Managing DirectorProcter & Gamble Aust/NZ
  • 2. Winning with theWherever WheneverConsumer/ShopperHow Retailers & BrandBuilders Can Navigate theChanging World
  • 3. No Switching Costs Rise of the Third Screen Wherever 100% PriceTransparency Whenever the new Vocal The “C” reality Expression Generation Multiple Limitless Paths to Shelf Purchase
  • 4. LighthousePrinciples Shopper is Boss • The • Fewer, Bigger Ideas • On/offline integration • Build for Speed • Joint Value Creation
  • 5. LighthousePrinciples Shopper is Boss • The • Fewer, Bigger Ideas • On/offline integration • Build for Speed • Joint Value Creation
  • 6. “The Linesare Blurring”
  • 7. The Shopperis Boss,and Everyoneis Now AShopper!
  • 8. What’s Needed to WinBRANDBUILDERSBig Ideas Grounded inPeople Stories
  • 9. Insert Copy Video [ Old Spice Video – OS 30 ]
  • 10. What’s Needed to WinBRANDBUILDERSBig Ideas Grounded inPeople Stories
  • 11. Insert Copy Video [ Old Spice Response Video - JSBeals]
  • 12. What’s Needed to WinBRANDBUILDERSBig Ideas Grounded inPeople Stories
  • 13. What’s Needed to WinAT RETAILEmbracing Online& OfflineIntegration
  • 14. Insert Copy Video [ Shopper QR Video - Tesco ]
  • 15. What’s Needed to WinAT RETAILEmbracing Online &Offline Integration
  • 16. What’s Needed to Win(Quickly)KNOW THYSHOPPERHave deep & meaningfulconnections while speeddating
  • 17. What’s Needed to Win(Quickly)KNOW THYSHOPPERHave deep & meaningfulconnections while speeddating
  • 18. What’s Needed to WinPARTNERSHIP – JOINTVALUECREATIONWe’re in bed togetherwhether you like it or not!
  • 19. LighthousePrinciples Shopper is Boss • The • Fewer, Bigger Ideas • On/offline integration • Build for Speed • Joint Value Creation
  • 20. Thank You