Strengthening universities' reputation in the global educational community
How can BRICS universities move up
the global university rankings?
By Christian Dougoud
EASTWEST PR - London www.eastwestpr.com
EASTWEST Public Relations
Public Relations services in Asia since 1995
Bangalore | Beijing | London | Singapore
Christian Dougoud, Director
Promoting Higher Education in Asia
Bangalore | Beijing | Singapore | London
• 18 years experience in Asia
• 400+ clients and counting
• Affiliates in 12 Asian countries
EASTWEST PR is a public relations agency based in Asia since 1995,
with offices in Bangalore, Beijing, London and Singapore.
Many types of University ranking
• Times – World University Rankings
• Times - World Reputation Rankings
• Times - BRICS & Emerging Economies Rankings
• Shanghai - Academic Ranking of World Universities
• QS World University Rankings
• QS University Rankings: BRICS
Times - BRICS & Emerging Economies Rankings
Teaching: the learning environment (worth 30 per cent of the overall ranking
Research: volume, income and reputation (worth 30 per cent)
Citations: research influence (worth 30 per cent)
Industry income: innovation (worth 2.5 per cent)
International outlook: staff, students and research (worth 7.5 per cent).
QS University Rankings: BRICS – Methodology
1. Academic reputation (30%) – based on a major global survey of academics, who are asked
to identify the top-performing universities in their own field.
2. Employer reputation (20%) – based on a major global survey of graduate employers, who
are asked to identify the universities that produce the best graduates.
3. Faculty/student ratio (20%) – based on the number of students enrolled per academic
faculty member employed (this aims to give an idea of commitment to teaching quality).
4. Staff with a PhD (10%) – based on the ratio of academic staff members with a PhD.
5. Papers per faculty (10%) – based on the number of research papers published per academic
6. Citations per paper (5%) – based on the frequency with which the institution’s research is
cited by other researchers.
7. International faculty (2.5%) – based on the percentage of faculty members who are
8. International students (2.5%) – based on the percentage of students who are international.
Low hanging fruits to improve position on ALL rankings
1. Attract more international students
Condition: Systematic investment in agent relationships
2. Graduate employment
Condition: invite more employers to the campus
3. Improve learning environment
Condition: reduce faculty-student ratio