Social Media for business

659 views

Published on

Presentation of

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
659
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media for business

  1. 1. Social Media for business<br />
  2. 2. Why is Social Marketing so popular?<br /><ul><li>Classic advertising has lost two thirds of it’s impact in 20 years
  3. 3. Consumers don’t trust brands’ messages
  4. 4. Consumers can find any information about any brand or product
  5. 5. 90% of purchase decision begins online 1</li></ul>1. ForresterResearch. Feb 2009.<br />
  6. 6. Consumer became exposed to so many ads that they lost interest and trust in marketing messages.<br />The consequences of classic advertising:<br />Brands<br />Alergy and immunity to Advertising <br />Brands<br />Consumers<br />Brands<br />Ads: TV, DM, radio, web banners <br />Brands<br />Brands<br />Brands<br />
  7. 7. The new paradigm: consumers look for content that provide solutions and helps them lead productive jobs and lives.<br />Discussion, forums,<br />Blogs, microblogging, SNS<br />Articles, whitepapers<br />Manuals, directories<br />Brands<br />Consumers<br />Webinars, vidcasts, tutorials<br />RSS news feed<br />
  8. 8. I - Why Use Social Media<br />2. SEO<br />1. Communication<br />3. Monitoring<br />
  9. 9. Why Use Social Media?<br />1. Communication<br /><ul><li>Create buzz for events & campaigns
  10. 10. Win consumer's trust by creating great content
  11. 11. Get your message out fast
  12. 12. Retain clients by establishing a personal relationship
  13. 13. Be an industry leader – not a follower</li></li></ul><li>Why Use Social Media?<br />1. Communication: 3 conditions<br />Content must be: <br />Relevant What are people really looking for?<br />“foundable” Can people find your content?<br />Monitored How do you know if you do well? <br />
  14. 14. Why Use Social Media?<br />2. SEO (Search Engine Optimization)<br />Create inbound links to give authority to your website<br />Increase your website’s pagerank<br />Increase traffic on your website<br />
  15. 15. Why Use Social Media?<br />3. SEO (Search Engine Optimization)<br />
  16. 16. Why Use Social Media?<br />3. Monitoring<br /><ul><li>Learn what people are saying about you
  17. 17. Monitor you social media marketing performance
  18. 18. Find new opportunities and customers
  19. 19. Gain competitive intelligence
  20. 20. Identify and recruit influencers to spread your message</li></li></ul><li>3. Monitoring: the tools<br /><ul><li>Cymphony
  21. 21. Gridsum
  22. 22. MotiveQuest
  23. 23. Sinobuzz
  24. 24. JamiQ(USD 1500/month)
  25. 25. Brandtology.com
  26. 26. Attentio</li></ul>Adian6<br /><ul><li>SocialMention
  27. 27. Collective Intellect
  28. 28. Radian6
  29. 29. Trackur
  30. 30. Buzzlogic
  31. 31. Nielsen Buzzmetrics</li></li></ul><li>KPI…more KPI….<br />Alerts (register and response rates / by channel / CTR / post click activity)<br />Bookmarks (onsite, offsite)<br />Comments<br />Downloads<br />Email subscriptions<br />Fans (become a fan of something / someone)<br />Favourites (add an item to favourites)<br />Feedback (via the site) <br />Followers (follow something / someone)<br />Forward to a friend<br />Invite / Refer (a friend)<br />Love / Like this (a simpler form of rating something)<br />Messaging (onsite)<br />Posts<br />Profile (e.g. update avatar, bio, links, email)<br />Print page<br />Ratings<br />Registered users (new / total / active / dormant)<br />Report spam / abuse<br />Reviews<br />Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc)<br />Testimonials<br />Time spent on key pages<br />Time spent on site (by source / by entry page)<br />Uploads (add an item, e.g. articles, links, images, videos)<br />Views (videos, ads, rich images)<br />
  32. 32. Why Use Social Media?<br />3. Monitoring: by date<br />
  33. 33. Why Use Social Media?<br />2. Monitoring: by most active websites<br />
  34. 34. Why Use Social Media?<br />2. Monitoring: By location<br />
  35. 35. Why Use Social Media?<br />2. Monitoring: By tone of voice<br />

×