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Telematics update Munich 2010

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Telematics update presentation: fuuture trends in in automotive

Telematics update presentation: fuuture trends in in automotive

Published in: Technology, Business

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  • 1. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS Carla Beccari Sales Manager AvMap s.r.l.
  • 2. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS Market trends in the automotive sector What’s next Personalization Geo - advertising Applications proliferation Embedded Low Cost Navigation Open and Connected cars Eco friendly driving All these trends influence the evolution of the infotainment and navigation systems
  • 3. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS Growth of low cost embedded navigation % share by 2010 According current projections the low cost share in total line-fit market will grow to >40% in 2010 0 500 1000 1500 2000 2500 3000 3500 4000 2007 2008 2009 2010 2011 2012 Total Line-fit ULC / LC share TREND: Embedded Low Cost Navigation Source: Navteq Research 2010
  • 4. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS Segments of low cost navigation systems Manufacturers take various approaches to achieve low cost Fixed in-Dash Systems 85% Integrated PNDs 1% Mobile Phone Based 1% (except TM) Blackbox Implementations 13% Source: Navteq Research 2010 Types of Low Cost navigation systems TREND: Embedded Low Cost Navigation
  • 5. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS New automotive business model  Connected services come with the car: basic services are subsidized and premium services are opted-in and paid for  The vehicle is differentiated by the branded user interface: the UI is easy to use and attractive  On-going opportunities to interact with the consumer: improved CRM with new on- going revenue, possibly through new app stores which fuels innovation and/or subsidized services TREND: Open and Connected cars TREND: Personalization TREND: Applications proliferation
  • 6. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS The consumer in control  Consumer electronics are influencing the automotive sector  Consumers are expecting to find the same kind of user experience HMI and innovations inside the car  Consumers want to personalize their devices more and more Consumer is in control of What, Where and How Device Centric Proposition Application Centric Solutions Consumer Centric Solutions
  • 7. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS CE MARKET IMPACTS  PND and smartphone user experience is shaping expectations  OEMs are switching from Developing task-centric user interfaces to user experience interfaces …..learning from the CE industry players such as Apple.  Defining the user experience for the car means including a wide range of features and functions, encompassing safety, infotainment, and now the use of devices outside the car (remote control apps, for example).  User interfaces are developing rapidly: State of the art systems include input devices such as touch screens and gesture, while advancement in output technologies such as voice and display have ever-increasing performance
  • 8. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS Summing up, Consumers are looking for  Flexibility and services  Community  High quality contents  Choice - Customization
  • 9. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS How to bring all that into the car Implementation options Automotive Focused:  Open platform  Closed platform CE Focused:  Terminal mode  Brought-in OEM apps
  • 10. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS Human Machine Interface Why is so important and what do consumers need? Consumers perspective 74.0% Easy to use / simple 12.3% Safety 5.5% Aesthetics/ attractiveness 2.7% Cost value Source: Human-Machine Interface Technologies Report by Telematics Update
  • 11. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS HMI is strategic for OEM OEM perspective Reasons for the importance of the user interface include:  Safety (minimal distraction)  Cost/value  Customization  Quality/value added  Attractiveness
  • 12. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS HMI is strategic for OEM The attractiveness is associated with the brand. The user interface — is attributed to an OEM and becomes key to its brand. The user interface is important for:  customer satisfaction,  brand differentiation,  and the safe introduction of new connectivity features.
  • 13. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS What features define a leading HMI? 1% Touchscreen 1% Inputs 3% Outputs 47% Simple / easy-to-use / intuitive 3% Graphics 6% Safety 6% Display 7% Design / Innovation 9 % Voice 15% Controls Source: Human-Machine Interface Technologies Report by Telematics Update
  • 14. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS HMI: Voice Technology Increasing amounts of functions and dynamic contents increase the demand for user interface Controls that are easier to use and reduce driver distraction should be preferred Speech interaction is simple, intuitive and above all extremely natural Providing a single user interface for all available services will increase use of remote services & revenues of connected services Speech interaction improves safety as it significantly reduces driver distraction compared to tactile controls, so the driver can keeps his eyes on the road ASR Automatic Speech Recognition is an enabling technology
  • 15. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS HMI: Voice Technology Example of services that can be enabled with Voice technology E -Books reading Traffic / weather info Transactions Controlling audio & entertainment by Voice Local Search and More Voice destination entry Voice activated dialing Email / SMS reading Agenda / Calendar interface
  • 16. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS Bringing smart HMI to market  OEM are getting more involved in the development process of user experience interfaces and they need to get solutions to market in time and on budget  It takes 3 to 4 years for new technology to make its way into new cars and 12 years for the entire fleet to be outfitted  Taking an after market approach by providing new cars with new features has a time- to-market advantage: product releases in CE are much faster than product preleases in Automotive Semi-embedded solutions:
  • 17. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS What are the Key OEM industry players’ HMI strategies?  Ford: HMI strategy with SYNC  VW / Audi: the leader in multimodal UI  Honda: a leader in connected navigation  BMW: a winner with iDrive  Volvo: Leading with Safety  Mercedes: an internet vision for infotainment and a leader in ADAS apps  GM: simplicity and safety  Toyota: Embracing the connected car  Hyundai and Kia: Connected UIs for all  Chrysler: Rethinking its connected car strategy  Nissan: revisiting the SUV  PSA Peugeot Citroën: integrating PNiD from AvMap that monitors iPhone, iPod, and connects to the sound System of the Car
  • 18. AvMap International Sales meeting Carrara, 28th – 30th September 2009FUTURE TRENDS & TECHNOLOGY BREAKTHROUGHS Consumer Electronics meets Auto Mobile device control via touch screen In-Car Mobility through connected device Can be used inside and outside the vehicle Hand free phone calls Multimedia functions connected to car sound system Voice Guidance through car audio Consumer electronics influences customer expectations in automotive, thus the integration of portable solutions, terminals or brought in applications ensures newer HMI, faster time to market and more open and flexible platforms. SAFETY FLEXIBILITY SERVICES COMMUNITY CUSTOMIZED ATTRACTIVE MORE VALUE FOR MONEY