AvMap Automotive B2B business unit
          Special Projects
       for Car Manufacturers
AvMap Special Projects for Car Manufacturers


  Who is AvMap and why to choose it

  Customization

  Case study: Geosat ...
AvMap Special Projects for Car Manufacturers


  Who is AvMap and why to choose it

  Customization

  Case study: Geosat ...
Who is AvMap
GPS as core business since 1994

AvMap is the Italian company leader in developing and manufacturing GPS navi...
.


      AvMap, an Italian Multinational
      From the Italian Headquarter, AvMap controls offices in Europe in Brazil a...
Distinctive features

  Proprietary technology
  A 360° panorama on Navigation
  15 years of expertise
  Flexibility
  Mad...
Distinctive features

   Proprietary technology
AvMap is part of a vertical group which manufactures its products
with lit...
Distinctive features

    A 360° Panorama on Navigation

 AvMap has a 360° panorama of satellite navigation
 technology an...
Distinctive features

  15 years of expertise
In a market that is overcrowded with new players, AvMap
distinguishes itself...
Distinctive features

  Flexibility
A flat and dynamic organization allows fast special project management
for tailored bu...
Distinctive features

  Made in Italy
AvMap’s products are entirely designed
and manufactured in Europe.
AvMap products ar...
Distinctive features

  A complete offer
Because GPS technology is our core business, we have a complete
offer and we are ...
AvMap - B2B
Added Value
AvMap offers to its Partners a value added collaboration: high quality, great flexibility in
custo...
AvMap – B2B - Automotive
Towards Integration
The Automotive B2B unit develops all-in-one portable navigation systems
and s...
AvMap Special Projects for Car Manufacturers


  Who is AvMap and why to choose it

  Customization

  Case study: Geosat ...
Special projects - Customization
Towards Integration
Special Projects Objective
Competition may sell standard products fig...
Special projects - Customization
Towards Integration
Why to launch a special version
AvMap can help launching a special ve...
Special projects - Customization
Towards Integration
The Right Positioning


AvMap can offer a full range of products from...
special projects customization template - product
Hardware customization                                              Yes ...
special projects
customization template - services
Logistics                                                              ...
AvMap Special Projects


 Who is AvMap and why to choose it

 Customization

 Case study: Geosat 6 for Peugeot
Case study: Geosat 6 for Peugeot
The Story of a Liason

             Peugeot Automobili Italia lists AvMap navigators in i...
PEUGEOT car model           AvMap Navigator

                                 Geosat 6 Drive Safe II
         107 Sweet Ye...
207 Energie                  107 Sweet Years               207 Energie sport
 Geosat 6 In-car System          Geosat 6 Dri...
Integration in the car      207 Energie           107 Sweet Years       207 Energie Sport

                               ...
207 Energie            107 Sweet Years     207 Energie Sport


                              Geosat 6          Geosat 6 Dr...
207 Energie            107 Sweet Years   207 Energie Sport
                               Geosat 6        Geosat 6 Drive S...
Peugeot 207 Energie with Geosat 6


                         Integrated & portable
                         AvMap has desi...
Geosat 6 Value Points:
●   The new Smart Magnetic Coupling, a semi integrated solution studied by AvMap

●   Automatically...
Special Features
developed for Peugeot 207 Energie


                    • Special integrated bracket,
                   ...
A totally Integrated solution:


•The Special bracket is placed inside the
upper din.
•The bracket can be easily mounted b...
Special Project
for a tailor
made
integrated
holder
Magnetic integrated bracket :
specially studied by AvMap for
Peugeot
•One of the innovative features of the Geosat 6 is it...
Smart Magnetic Coupling

The rotation system is simple and safe to use for the driver.
By rotating the device over the cou...
Geosat 6 Drive Safe
for Peugeot 107 Sweet Years
Geosat 6 DRIVE SAFE Value Points:
  The new Smart Magnetic Coupling, a semi integrated solution
  studied by AvMap for the...
Special Features developed for
Peugeot 107 Sweet Years
• Special Magnetic Holder integrated in the
dashboard.

• Bluetooth...
Peugeot 107 Sweet Years
A different model, a completely
new solution for integration in
the dashboard.
Geosat 6 Drive Safe
                                                          focus on Safety

                           ...
Alcohol Level 0,0
You can Drive
Safely!
Alcohol Level 0,5
Drive Carefully
Alcohol Level 1,0
You better do not
drive
Alcohol Level 1,5
Do not even think
about driving!
Alcohol Level 2,0
How could you
possibly drive!
Alcohol Level > 2,0
I give up !
Geosat 6 Phone TV :
        The world’s first PND with
        GPS navigation, Digital TV, GSM Phone, Alcoho test.

      ...
Geosat 6 Phone TV - Strong Points
•     The largest 16: 9 Widescreen: 4.8”

•     Double visualization mode: Horizontal (L...
Geosat 6 Phone TV functions

                Plan your journey in detail, receive turn-by-turn
GPS Navigator      vocal in...
Stay connected!
                                             Hands free calls have never been so easy
                    ...
MULTIMEDIA PLAYER
Connect to Geosat 6 through the USB and enjoy the
4.8” widescreen!

Geosat 6 Phone TV features a multime...
ALCOHOL TEST
Focus on Safety:
With built-in breathalayzer!

The Alcohol test shows the blood alcohol
concentration, and wh...
The EVER GREEN navigator
EVER GREEN
Get Free                                            Geosat 6 Phone TV is the one and o...
Project of semi-integration of a
      portable GPS system
      AvMap Geosat 6 Deejay for
      CITROËN C1 Deejay




for
Integrated holder
Customised for CITROËN C1




         for
Integrated holder
Customised for CITROËN C1




        for
Integrated holder
Customised for CITROËN C1




        for
Customised product
AvMap Geosat 6 Deejay for CITROËN C1 Deejay


  The largest 16: 9 Widescreen: 4.8”

  Smart Magnetic Ho...
Customisation
AvMap Geosat 6 Deejay for CITROËN C1




• Customised splashscreen
• Customised POI




                for
Av Map Projectsfor Automotive B2 B
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Av Map Projectsfor Automotive B2 B

  1. 1. AvMap Automotive B2B business unit Special Projects for Car Manufacturers
  2. 2. AvMap Special Projects for Car Manufacturers Who is AvMap and why to choose it Customization Case study: Geosat 6 for Peugeot
  3. 3. AvMap Special Projects for Car Manufacturers Who is AvMap and why to choose it Customization Case study: Geosat 6 for Peugeot
  4. 4. Who is AvMap GPS as core business since 1994 AvMap is the Italian company leader in developing and manufacturing GPS navigation solutions and fleet tracking systems Established in Italy in 1994 within the C-Map Group. Over 15 years of Know-How and expertise in satellite navigation systems. AvMap applies its know-how in three areas: Aeronautical GPS Navigation Fleet Tracking Systems Personal Navigation
  5. 5. . AvMap, an Italian Multinational From the Italian Headquarter, AvMap controls offices in Europe in Brazil and United States. AvMap products are sold in Italy, Germany, Switzerland, France, Spain, Portugal, UK, Netherlands, Czech Republic, Slovakia, Slovenia, Poland, Russia, USA, Canada, Norway, Sweden, Finland, Turkey, Greece, and Brazil. International Headquarters: AvMap in the world: Italia Brasil Russia Spain USA AvMap S.r.l. AvMap do Brasil Ltda. AvMap L.l.c. AvMap Ibérica S.L. AvMap USA Via Caboto, 9 Av. Iraí, 79 Cj. 54B 8, 21 Line 199106 Edificio Rozas - Golf C/ Perú, 8 133 Falmouth Road 54033 Marina di Carrara (MS) CEP: 04082-000 St. Petersburg 1ª Planta, Oficina 33 Mashpee São Paulo - SP Russia 28230 Las Rozas Madrid MA 02649
  6. 6. Distinctive features Proprietary technology A 360° panorama on Navigation 15 years of expertise Flexibility Made in Italy A complete Offer
  7. 7. Distinctive features Proprietary technology AvMap is part of a vertical group which manufactures its products with little if no use of outsourcing. TWS Holding includes a group of companies specialised in different stages of the production process: from engineering to manufacturing, marketing and distribution. With such a solid background, AvMap choice is to maintain the production in Italy, keeping high quality standards and positioning its products in the high-end segment.
  8. 8. Distinctive features A 360° Panorama on Navigation AvMap has a 360° panorama of satellite navigation technology and its applications in several sectors ranging from aeronautical navigation, to terrestrial navigation and fleet management. The technological advancement in one sector are immediately transferred in the other ones. This 360° point of view on Navigation multiplies the company’s capability of offering efficient and innovative solutions.
  9. 9. Distinctive features 15 years of expertise In a market that is overcrowded with new players, AvMap distinguishes itself as one of the pioneers of GPS navigation. Desert cruiser
  10. 10. Distinctive features Flexibility A flat and dynamic organization allows fast special project management for tailored business solutions
  11. 11. Distinctive features Made in Italy AvMap’s products are entirely designed and manufactured in Europe. AvMap products are entirely designed, engineered and made in Italy. AvMap controls the whole production process in its plants in Marina di Carrara, Tuscany, Italy.
  12. 12. Distinctive features A complete offer Because GPS technology is our core business, we have a complete offer and we are capable of providing solutions for different needs : from the Geosat 5 for professional use, to the stylish Geosat 6, to the integrations for the automotive sector.
  13. 13. AvMap - B2B Added Value AvMap offers to its Partners a value added collaboration: high quality, great flexibility in customization and a fast decision making and project management. The competitive advantage of AvMap is not only the quality of the products but in the innovative ideas it can provide to solve specific needs and meet specific needs. The efficient centralized structure allows customizing hardware, software and special contents. The B2B sector includes three areas of activity: Automotive Mobile Fleet Management
  14. 14. AvMap – B2B - Automotive Towards Integration The Automotive B2B unit develops all-in-one portable navigation systems and semi-integrated solutions which satisfy the high quality standards of the automotive industry. AvMap’s solutions offer all the advantages of a portable navigator and the stability of a integrated device. For its automotive partners, AvMap can develop tailor-made GPS systems with special mounts which are harmoniously hidden in the DIN, and capable of communicating with the car hi-fi and other external devices.
  15. 15. AvMap Special Projects for Car Manufacturers Who is AvMap and why to choose it Customization Case study: Geosat 6 for Peugeot
  16. 16. Special projects - Customization Towards Integration Special Projects Objective Competition may sell standard products fighting for the lowest price We aim at selling customized projects and value added products Our competitive advantage Possibility of customization of both Hardware and Software Short term project management Possibility to differentiate from competition with unique solutions
  17. 17. Special projects - Customization Towards Integration Why to launch a special version AvMap can help launching a special version of a car model with a semi integrated GPS solution To launch a brand new model with brand new technology To differentiate the offer from competition To re-position an existing model (e.g. to a younger target) To re-launch a new version of an existing successful model To promote an existing model in the mature stage of its life cycle
  18. 18. Special projects - Customization Towards Integration The Right Positioning AvMap can offer a full range of products from entry levels to very complete and sophisticated products integrating several converging technologies. The custom-tailored solution can match the positioning of the Car, for instance: Standard: portable solution / semi -integrated solution Lux: semi - integrated solution with specific features High Lux: semi- integrated solution with innovative technologies (e.g. with dvb-t )
  19. 19. special projects customization template - product Hardware customization Yes / No Min. QTy Customized Hardware Design Yes 10,000 Change colour of the device chassis Yes 5000 Add logo on the device Yes 5000 Special cradle to be incorporated on top of the dashboard Yes 5000 Modify electronics to connect to the car stereo loudspeakers Yes 5000 Software customization Change boot up screen to show logo Yes 1000 iPOD control through car bracket Yes 5000 DVB-T Yes 5000 GSM module integration Yes 5000 DVB-H Yes 5000 Alcohol test sensor Yes 5000 Preload MP3/JPEG/AVI files Yes 1000 Bluetooth compatibility Yes 5000 Map customization Add/remove POIs Yes 1000 Add speed traps Yes 1000 Add POI icons (example OE garage logos) Yes 1000
  20. 20. special projects customization template - services Logistics Yes / no Plan and commit on deliveries 6 months in advance Yes Service and Support Service broken units from consumers Yes Service broken units from dealers Yes Support consumers with hotline Yes Support consumers with updates of the software on the web Ye Support OE on engineering questions Yes Support OE with training Yes Marketing Support dealer with demo devices for POS Yes Co-Marketing activities (Car + PNAV manufacturer + TA) such as Web Portal (download, news, community, forums); Leaflet, special promotion, mail campaign). Yes Commercial Delivering TA Map updates/upgrades to automotive sector in connection with TA new map releases Yes
  21. 21. AvMap Special Projects Who is AvMap and why to choose it Customization Case study: Geosat 6 for Peugeot
  22. 22. Case study: Geosat 6 for Peugeot The Story of a Liason Peugeot Automobili Italia lists AvMap navigators in its accessories catalogue: Geosat 2 and Geosat 2C) are sold as aftermarket. October 2005: Peugeot launches “Peugeot 206 Geosat” in the Italian market, with the new AvMap Geosat 4 Travel car navigator on board. January 2006: Peugeot 1007 Freddy with Geosat. April 2006: Geosat in promotion with Peugeot commercial Vehicles. May 2006: Peugeot 307 Australian Edition with Geosat 4. January 2007: Peugeot 107 Sweet Years with Geosat 5. December 2007: Peugeot 207 Energie with Geosat 6 May 2008: Peugeot 107 Sweet Years with Geosat 6 Drive Safe
  23. 23. PEUGEOT car model AvMap Navigator Geosat 6 Drive Safe II 107 Sweet Years Geosat 6 207 Energie In-car system 207 Energie Sport Geosat 6 Phone TV
  24. 24. 207 Energie 107 Sweet Years 207 Energie sport Geosat 6 In-car System Geosat 6 Drive Safe II Geosat 6 Phone TV • Bluetooth® hands free calls • Alcohol tester • Alcohol tester • iPod® Control • Bluetooth® hands free calls • iPod® Control • Utilizes the car sound • iPod® Control • GSM Phone system • Digitale TV • Utilizes the car sound • Utilizes the car sound system system
  25. 25. Integration in the car 207 Energie 107 Sweet Years 207 Energie Sport Geosat 6 Geosat 6 Drive Safe II Geosat 6 Phone TV Integrazione in Auto Holder integration In the upper DIN In the dashboard In the upper DIN • • iPod input • Communication with the car • • • sound system
  26. 26. 207 Energie 107 Sweet Years 207 Energie Sport Geosat 6 Geosat 6 Drive Safe Geosat 6 Phone TV Function/ Model In-car system Navigation Double Visualization • • horizontal - vertical Import POI (such as • speed traps) and set the • • alarm Trip computer and stop • • • planner • Text to Speech • • Connectivity Bluetooth® • • • GSM Triband Phone
  27. 27. 207 Energie 107 Sweet Years 207 Energie Sport Geosat 6 Geosat 6 Drive Safe Geosat 6 Phone TV In-car system Multimedia • DVB-T TV • Alcohol Tester • • iPod® Control • Multimediale player: Mp3, • • • video and images
  28. 28. Peugeot 207 Energie with Geosat 6 Integrated & portable AvMap has designed and produced a special edition of Geosat 6 for Peugeot Automobili Italia. For this special project, AvMap has designed a special holder which is built-in the free Din of the dashboard, introducing a revolutionary concept: the integrated solution which is also truly portable.
  29. 29. Geosat 6 Value Points: ● The new Smart Magnetic Coupling, a semi integrated solution studied by AvMap ● Automatically switches from Landscape to Portrait view ● New elegant, slim and stylish design, with metal case that enhances GPS reception ● A touchscreen of 4.8” and 16: 9 widescreen ● New software functions such as Stop Planner to plan your via points ● The only Trip Computer to include speed graphics, stops, altitudes. ● Voice instructions via Text-to-Speech technology ● A complete FAQ’s menu directly inside the software.
  30. 30. Special Features developed for Peugeot 207 Energie • Special integrated bracket, easy to plug and play • Bluetooth connectivity for hands free calls • iPOD connectivity • Integration with the car sound system: Geosat 6 Uses the car stereo speakers for voice commands, Mp3 files and Hands free calls.
  31. 31. A totally Integrated solution: •The Special bracket is placed inside the upper din. •The bracket can be easily mounted by the car dealer by simply extracting the din, placing the bracket and connecting it to the car stereo. •The final solution offers the driver the possibility to extract the bracket or hide it when necessary. •The bracket offers the driver a safe solution.
  32. 32. Special Project for a tailor made integrated holder
  33. 33. Magnetic integrated bracket : specially studied by AvMap for Peugeot •One of the innovative features of the Geosat 6 is its magnetic coupling, that allows to easily connect the navigator to the powered bracket. •The bracket has been designed to allow the user to easily rotate it and change visualization mode. •It allows iPOD and Bluetooth connectivity, guaranteeing more safety while driving.
  34. 34. Smart Magnetic Coupling The rotation system is simple and safe to use for the driver. By rotating the device over the coupling, the software will automatically switch from Portrait to Landscape view and viceversa. This is possible thanks to a special sensor on the coupling. The coupling will also prevent the user from rotating the navigator counter sense. The blue AvMap logo, will turn on according to the sense of direction.
  35. 35. Geosat 6 Drive Safe for Peugeot 107 Sweet Years
  36. 36. Geosat 6 DRIVE SAFE Value Points: The new Smart Magnetic Coupling, a semi integrated solution studied by AvMap for the dashboard of Peugeot 107 Sweet Years New: built-in Alcohol test. blow to measure your Blood Alcohol concentration Hands free Calls with Bluetooth A touchscreen of 4.8” and 16: 9 widescreen New software functions such as Stop Planner to plan your via points The only Trip Computer to include speed graphics, stops, altitudes. Voice instructions via Text-to-Speech technology A complete FAQ’s menu directly inside the software.
  37. 37. Special Features developed for Peugeot 107 Sweet Years • Special Magnetic Holder integrated in the dashboard. • Bluetooth connectivity for hands-free calls • NEW Integrated Alcohol Test! Making the alcohol test is very easy: touch the button in the main menu, then get close to the navigator and blow in the sensor (indicated by the red arrow).
  38. 38. Peugeot 107 Sweet Years A different model, a completely new solution for integration in the dashboard.
  39. 39. Geosat 6 Drive Safe focus on Safety The Alcohol test shows the blood alcohol concentration, and when the level is too high, the Navigator suggests you not to drive! Making the alcohol test is very easy: touch the button in the main menu, then get close to the navigator and blow in the sensor (indicated by the red arrow). The alcohol level at which a person is considered to be legally impaired varies by country. In Germany and Italy it is 0.50 g/l. Sanctions vary from country to country. .
  40. 40. Alcohol Level 0,0 You can Drive Safely!
  41. 41. Alcohol Level 0,5 Drive Carefully
  42. 42. Alcohol Level 1,0 You better do not drive
  43. 43. Alcohol Level 1,5 Do not even think about driving!
  44. 44. Alcohol Level 2,0 How could you possibly drive!
  45. 45. Alcohol Level > 2,0 I give up !
  46. 46. Geosat 6 Phone TV : The world’s first PND with GPS navigation, Digital TV, GSM Phone, Alcoho test. Geosat 6 Phone TV is do-it -ll PND including: • Digital TV • GPS Navigation • A tri-band GSM phone • Alcohol Test • A Multimedia player Geosat 6 Phone TV includes an unmatched integration of technologies and functions in a single all-in-one GPS device. GPS navigator Digital Tv GSM Phone *Le immagini sono a scopo illustrativo e potrebbero differire dall’aspetto finale dei prodotti.
  47. 47. Geosat 6 Phone TV - Strong Points • The largest 16: 9 Widescreen: 4.8” • Double visualization mode: Horizontal (Landscape) and Vertical (Portrait) view • Smart Magnetic Holder • Digital TV • Built- in Triband GSM and GPRS • Built-in alcohol test! • Ipod Control • New Multimedia Player • Trip Computer • Maps Italia Plus now Ever Green! Free map updates for ever! *Le immagini sono a scopo illustrativo e potrebbero differire dall’aspetto finale dei prodotti.
  48. 48. Geosat 6 Phone TV functions Plan your journey in detail, receive turn-by-turn GPS Navigator vocal instructions and look at an extremely detailed map on the panoramic 4.8” Touch Screen. Digital TV Entertain your passengers with the DVB-T TV and multimedia player. Stay connected with the GSM phone, no hands- free kit is needed as Geosat 6 TV it’s a cell Telephone phone itself !
  49. 49. Stay connected! Hands free calls have never been so easy No need for hands-free kits, Bluetooth connections, cables etc, Geosat 6 TV is a cell phone itself with a built-in tri-band GSM / GPRS module. When in navigation, incoming calls are notified on the screen in a window asking to accept or refuse the call. Call your contacts, call the points of interests You can call the numbers saved in your address book as well as the Point of interest’s phone numbers to book that hotel or restaurant along your route, right away. In facts, AvMap utilizes the most updated Tele Atlas Maps with more than 2 millions points of interest in Europe including phone numbers. Geosat 6 TV can read the SMS for you You can send SMS typing in the practical virtual keyboard which appears on the large 4.8” touch screen. When in navigation Geosat 6 TV notifies an incoming SMS and you can decide to read it later, or to have it read by the Geosat 6 TV (thanks to the text-to-speech technology).
  50. 50. MULTIMEDIA PLAYER Connect to Geosat 6 through the USB and enjoy the 4.8” widescreen! Geosat 6 Phone TV features a multimedia player which can read audio and video files stored in a SD card or in any memory support (usb memory sticks, external hard discs) which can be easily connected to Geosat 6 thanks to the usb cabel provided. Geosat 6 Phone Tv reads a wide variety of formats such as Mp4, Mpeg4, DivX, Mp3, Avi, Wave, Windows Media, Matroska, Audio Vorbis, and FLV from You Tube ! iPOD connectivity (with special iPOD cable included) and iPOD control directly from Geosat 6 Phone TV
  51. 51. ALCOHOL TEST Focus on Safety: With built-in breathalayzer! The Alcohol test shows the blood alcohol concentration, and when the level is too high, the Navigator suggests you not to drive! Making the alcohol test is very easy: touch the button in the main menu, then get close to the navigator and blow in the sensor (indicated by the red arrow).
  52. 52. The EVER GREEN navigator EVER GREEN Get Free Geosat 6 Phone TV is the one and only navigator which allows you to get free map Map Updates updates for ever! (up to 4 official Tele Atlas For ever! updates a year) Only AvMap gives you Map Updates for Geosat 6 Phone TV for free, you can save up to € 300 a year (€75 x 4 updates). AvMap utilizes the most updated Tele Atlas maps.
  53. 53. Project of semi-integration of a portable GPS system AvMap Geosat 6 Deejay for CITROËN C1 Deejay for
  54. 54. Integrated holder Customised for CITROËN C1 for
  55. 55. Integrated holder Customised for CITROËN C1 for
  56. 56. Integrated holder Customised for CITROËN C1 for
  57. 57. Customised product AvMap Geosat 6 Deejay for CITROËN C1 Deejay The largest 16: 9 Widescreen: 4.8” Smart Magnetic Holder Ipod Control Bluetooth New Multimedia Player Trip Computer for
  58. 58. Customisation AvMap Geosat 6 Deejay for CITROËN C1 • Customised splashscreen • Customised POI for

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