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HubSpot Large Demo - Cazoomi

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Best solution I have seen in a while for start-ups wanting to expand their lead marketing.

Best solution I have seen in a while for start-ups wanting to expand their lead marketing.

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  • 1. HubSpot Large Inbound Marketing System
  • 2. Outbound Marketing Advertising Direct Marketing 800-555-1234 Annoying Salesperson
  • 3. Inbound Marketing Blog SEO Social Media
  • 4. HubSpot Inbound Marketing System QUALIFIED TRAFFIC GET FOUND SEO, Blog, Social Media, Content Creation Get Found CONVERT Convert Landing Pages, Lead Nurturing & Intelligence ANALYZE Marketing SALES Analytics
  • 5. Tools to Get Found: On-Page SEO Keyword Grader •Determine which keywords to optimize pages for based on relevance, search volume & difficulty of ranking on the first page of Google results •Identify critical long tail words = high conversion, low competition •Monitor competitive rank for each keyword/phrase •Determine which pages rank for each keyword (phrase) & get automated suggestions for further improvement
  • 6. Tools to Get Found: Off-Page SEO Link Grader •Identify ways to generate more return from your existing links •Monitor which inbound links producing the most value so you can nurture them •Discover competitors’ inbound links to uncover new link-building opportunities
  • 7. Tools to Get Found: Site-Wide SEO Page Grader •Analyze each page to see which pages produce the most value •Traffic •Leads •Ranked keywords •Inbound links •Leverage automated recommendations to help you further optimize all pages
  • 8. Tools to Get Found: Create Content Use HubSpot’s CMS or Integrate with a 3rd Party CMS • Integration with your CMS is simple & compares with the effort of getting Google Analytics installed • Integration enables you to benefit from the rest of the HubSpot suite • HubSpot experts are available to ensure your team completes the integration in a matter of hours Should you select the HubSpot CMS*, you can: • Manage your website content without technical skills or reliance on IT • Enjoy the flexibility and agility to update content as your market changes • Maintain existing site branding with professional migration for $20/page* *Use of the HubSpot CMS is required to qualify for the Small Business offering and is optional for Medium or Large. Migration from an existing site to the HubSpot CMS is provided at $20 per page with a $250 minimum.
  • 9. Tools to Get Found: Optimized Blogging Blog Platform & Analytics •Create & optimize a blog to get more frequent search engine crawls and improve authority •Develop an audience of email & RSS subscribers •Attract more inbound links to improve your site authority •Assess & optimize blog posts for top search rankings & maximum social media distribution
  • 10. Tools to Get Found: Blog SEO • Optimize blogs posts based on automatic reviews that suggest optimizations for your target keywords
  • 11. Tools to Get Found: Social Media HubFeed •Dashboard & Social Media Tools provide filterable views of the buzz on relevant topics from the leading social media outlets • Blogosphere • LinkedIn • Twitter • Facebook • Delicious, Digg, Reddit, Sphinn • Yahoo Answers & Yahoo Buzz •Tap into alerts about your brand, industry or competition as they happen so you can: • Listen • Contribute • Gain insights
  • 12. Tools to Get Found: Email Marketing •Integrated email marketing tool for seamless email sends to your leads • Newsletters • Special Offers & Promotions • Webinar Invitations •Easy to use editor helps you create emails in 2 simple steps •Analytics show you click- through and unsubscribes •Automatically manages unsubscribing of leads 12
  • 13. Tools to Convert: Landing Pages & Forms •Create & launch landing pages in seconds with easy- to-use wizard •Optimize conversion rates by creating unique landing pages & offers for each campaign •Capture valuable analytics for closed loop marketing
  • 14. Tools to Convert: Pre-Identify Prospects Prospects Tool •Identify the companies & geographies your visitors represent •Know of latent interest before you talk to or meet with prospects •Proactively target interested companies with valuable content & offers •Track the number of visitors, frequency of visits, pages visited & specific individuals visited
  • 15. Tools to Convert: Prioritize Quality Leads Lead Grader •TBD •TBD •Focus sales effort on the best leads without guessing •Lead grader evaluates behavior like number of visits, time on site and more to determine which leads are most ‘ready to buy’ 15
  • 16. Tools to Convert: Work the Funnel Lead Intelligence •Review and manage all leads based on conversion events, dates & campaigns in a simple dashboard •Filter leads to rapidly identify & act upon the best leads •Export/Import into any customer relationship management (CRM) system to enable closed loop marketing
  • 17. Tools to Convert: Keep Leads Engaged Lead Nurturing •Don’t let warm leads go cold •Create automated outreach emails to keep working leads that aren’t quite ready to buy •Educate prospects in advance of sales calls •Reduce manual nurturing efforts •Customize lead nurturing campaigns to dovetail with prospects unique interests •Manage up to 5 lead nurturing campaigns at once
  • 18. Tools to Convert: Connect with Leads Social CRM & Lead Alerts •Quickly access social media streams created by leads •Act on email alerts in minutes of a lead visiting your site •Connect more easily with hard-to-reach prospects •Gain intelligence about the interests & needs of your potential customers
  • 19. Tools to Analyze: Competitive Tracking •Track progress against competitors in key search engine metrics •Pinpoint opportunities to leapfrog industry leaders
  • 20. Tools to Analyze: Closed Loop Marketing • Leads De-Duplicated • Lead Intelligence Added and/or Updated (Use HubSpot Leads • Contact Information & Lead Status Updates API to integrate with • Closed Loop Marketing Data your CRM of choice)
  • 21. Tools to Analyze: Closed-Loop Reporting HubSpot provides End to End View of Campaigns to Customers • Know how many leads became customers • Discern which marketing programs are driving sales • Keep doing what works … stop spending on low returns
  • 22. Tools to Analyze: Closed Loop ROI Analysis •Review aggregate marketing ROI including Lead Conversion •Drill down to assess the effectiveness on a campaign-by-campaign level •Optimize resource allocation to maximize sales with actionable analytics
  • 23. Consulting for Success: Premium Support HubSpot Onboarding* •4 hours of Onboard Consulting kick start every customer with the software & help turn you into an Inbound Marketing Guru •HubSpot’s methodology & experienced team support you in implementing tools & strategies customized to your goals Premium Support for HubSpot Large •As part of the HubSpot Large offering you are entitled to meet with your dedicated Inbound Marking Consultant 30 minutes a week to gain valuable insights, hands-on help & advice on using the data to your best advantage.
  • 24. ROI of Using HubSpot? MIT study shows: HubSpot users experienced lead increases ranging from 25% up to 760% within 5 months* HubSpot’s State of Inbound Marketing report shows: businesses that focus on inbound-marketing have a 61% lower cost per lead than those that don’t * Average increase varies according to how many leads users were capturing when they first set up HubSpot. Customers who had over 50 monthly leads when they started using HubSpot, saw 25% more leads in the first 5 months. Review the full study at www.hubspot.com/roi
  • 25. Learn more from HubSpot customers … Available online: HubSpot Customer Case Studies
  • 26. Thank You 26