Let Go:8 Steps to Success Go! 2.0 World            Let in a post8 Steps to Success in a post 2.0 World
Letting Go:        Letting Go8 Steps to Success in a post 2.0 World8 Steps to Success in a post 2.0 World
Losing Control:8 Steps to SuccessControl    Losing in a post 2.0 World8 Steps to Success in a post 2.0 World
Why are some companies so overwhelmingly successful       on the network?(While others seem to be killing themselves off)
Or, what makes Google Google?
We’ve seen afundamental shift in how    value is created1. Collapse in the cost of creation2. The network changes everything
We used to focus on building core competencies
Cheap coordination allows value to becreated on the edges
Were moving from an   industrial age...
...to a networked one.
Industrial age assumptions still rule.
But the networked world doesn’t work that way
The way for a business to thrive in thenetworked world is to adapt to the network                      (not the other way ...
Be Like the Internet8 Steps to Success in a post 2.0 World
That leads to two        questions:1. Um, what?2. Ok, but how?
Basically, get used to it being out of your control
Most of what matters to   your business ishappening outside your        business
And it’s happening faster and faster
YOU ARE A NODE
YOU ARE A NODE           you
YOU ARE A NODE           y
Your new home page
Ok, sure, but practically what does this mean?
8 ways in which you* can      change to...BE LIKE THE INTERNET
1.From control to chaos
Adapting to chaos: we’re naturals                              “They walk fast and they walk                              ...
Unpredictability requires new ways to plan
Iteration  Iteration  Iteration IterationIterationIterationIteration  Iteration
Yelp: customers lead the conversation
Disney’s image in the hands of passersby
2.From convention to instinct
From red oceans to blue oceans
Southwest: ignoring sacred cows
Starbucks: coffee becomes a lifestyle
American Apparel: upstart with an attitude
3.From process to flow
The industrial model:Hierarchies and procedures
The network model:Fluid dynamics
As seen in the brain’s synapses...
As see in a colony of ants...
What is Flow?Flow is the mental state of operation in which the person is fully immersed inwhat he or she is doing, charac...
Product development teams are adapting to manage the speedand uncertainty of the network
Abandoning the waterfall for the washing machine
Improvising directly with customers        Example: 30 Boxes
4.From documentation to    collaboration
If the goal is to get into flow and  avoid top-heavy process, how?
Whiteboard sessions
Cocktail napkin collaboration
Rapid prototyping
Bioteams that leverage short messaging
Pixar’s approach to movie development
“Make it OK for people to challenge an idea ortwo, the good ideas can withstand it and theweaker ideas fall away and make ...
5.From fear to confidence
Fear of competition
There’s nowhere to hide anymore
Embrace critics and whistleblowers
vs. Kaiser Permanente
The truth about the Digg revolt
Jetblue apologizes via Youtube
6.From ownership to   stewardship
In service of a higher purpose
Ted Rheinold of Dogster“About week 3 I realized I wasn’tin charge anymore.”
It’s true forindividualpractitionersas well
Google aims to be a steward forthe Internet’s decentralizednature, its core social good.
7.From walls to openness
It’s not clear where you interestsend and others begin
Secrecy is obsolete
Boundaries are optional
Create ecosystems around your business
Measure success by themeaningful connections in your own network
8.From inside to outside
There’s a lot moregoing on outside yourbusiness
How do you need     to change toBE LIKE THE INTERNET?
Develop a practice of valuing ideas on their merits and     their connections
Beliketheinternet.pbwiki.comCome by our wiki to share stories about  to put these principles into practice
Thank you.  blog.getsatisfaction.comBeliketheinternet.pbwiki.com    lane@getsatisfaction.com    thor@getsatisfaction.com
Let Go! 8 Steps to Success in a post 2.0 World
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Let Go! 8 Steps to Success in a post 2.0 World

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Why are some companies so overwhelmingly successful on the network?

Using these insights Cazoomi.com began our journey.

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Let Go! 8 Steps to Success in a post 2.0 World

  1. 1. Let Go:8 Steps to Success Go! 2.0 World Let in a post8 Steps to Success in a post 2.0 World
  2. 2. Letting Go: Letting Go8 Steps to Success in a post 2.0 World8 Steps to Success in a post 2.0 World
  3. 3. Losing Control:8 Steps to SuccessControl Losing in a post 2.0 World8 Steps to Success in a post 2.0 World
  4. 4. Why are some companies so overwhelmingly successful on the network?(While others seem to be killing themselves off)
  5. 5. Or, what makes Google Google?
  6. 6. We’ve seen afundamental shift in how value is created1. Collapse in the cost of creation2. The network changes everything
  7. 7. We used to focus on building core competencies
  8. 8. Cheap coordination allows value to becreated on the edges
  9. 9. Were moving from an industrial age...
  10. 10. ...to a networked one.
  11. 11. Industrial age assumptions still rule.
  12. 12. But the networked world doesn’t work that way
  13. 13. The way for a business to thrive in thenetworked world is to adapt to the network (not the other way around)
  14. 14. Be Like the Internet8 Steps to Success in a post 2.0 World
  15. 15. That leads to two questions:1. Um, what?2. Ok, but how?
  16. 16. Basically, get used to it being out of your control
  17. 17. Most of what matters to your business ishappening outside your business
  18. 18. And it’s happening faster and faster
  19. 19. YOU ARE A NODE
  20. 20. YOU ARE A NODE you
  21. 21. YOU ARE A NODE y
  22. 22. Your new home page
  23. 23. Ok, sure, but practically what does this mean?
  24. 24. 8 ways in which you* can change to...BE LIKE THE INTERNET
  25. 25. 1.From control to chaos
  26. 26. Adapting to chaos: we’re naturals “They walk fast and they walk adroitly. They give and they take, at once aggressive and accomodating. With the subtlest of motions they signal their intention to one another.” William Whyte, City (1969)
  27. 27. Unpredictability requires new ways to plan
  28. 28. Iteration Iteration Iteration IterationIterationIterationIteration Iteration
  29. 29. Yelp: customers lead the conversation
  30. 30. Disney’s image in the hands of passersby
  31. 31. 2.From convention to instinct
  32. 32. From red oceans to blue oceans
  33. 33. Southwest: ignoring sacred cows
  34. 34. Starbucks: coffee becomes a lifestyle
  35. 35. American Apparel: upstart with an attitude
  36. 36. 3.From process to flow
  37. 37. The industrial model:Hierarchies and procedures
  38. 38. The network model:Fluid dynamics
  39. 39. As seen in the brain’s synapses...
  40. 40. As see in a colony of ants...
  41. 41. What is Flow?Flow is the mental state of operation in which the person is fully immersed inwhat he or she is doing, characterized by a feeling of energized focus, fullinvolvement, and success in the process of the activity.Flow, is also another name for "flux" in physics, which is the rate at whichsomething travels through a given cross section
  42. 42. Product development teams are adapting to manage the speedand uncertainty of the network
  43. 43. Abandoning the waterfall for the washing machine
  44. 44. Improvising directly with customers Example: 30 Boxes
  45. 45. 4.From documentation to collaboration
  46. 46. If the goal is to get into flow and avoid top-heavy process, how?
  47. 47. Whiteboard sessions
  48. 48. Cocktail napkin collaboration
  49. 49. Rapid prototyping
  50. 50. Bioteams that leverage short messaging
  51. 51. Pixar’s approach to movie development
  52. 52. “Make it OK for people to challenge an idea ortwo, the good ideas can withstand it and theweaker ideas fall away and make room forsomething [better].”-Brad Bird, Writer/Director of the Incredibles
  53. 53. 5.From fear to confidence
  54. 54. Fear of competition
  55. 55. There’s nowhere to hide anymore
  56. 56. Embrace critics and whistleblowers
  57. 57. vs. Kaiser Permanente
  58. 58. The truth about the Digg revolt
  59. 59. Jetblue apologizes via Youtube
  60. 60. 6.From ownership to stewardship
  61. 61. In service of a higher purpose
  62. 62. Ted Rheinold of Dogster“About week 3 I realized I wasn’tin charge anymore.”
  63. 63. It’s true forindividualpractitionersas well
  64. 64. Google aims to be a steward forthe Internet’s decentralizednature, its core social good.
  65. 65. 7.From walls to openness
  66. 66. It’s not clear where you interestsend and others begin
  67. 67. Secrecy is obsolete
  68. 68. Boundaries are optional
  69. 69. Create ecosystems around your business
  70. 70. Measure success by themeaningful connections in your own network
  71. 71. 8.From inside to outside
  72. 72. There’s a lot moregoing on outside yourbusiness
  73. 73. How do you need to change toBE LIKE THE INTERNET?
  74. 74. Develop a practice of valuing ideas on their merits and their connections
  75. 75. Beliketheinternet.pbwiki.comCome by our wiki to share stories about to put these principles into practice
  76. 76. Thank you. blog.getsatisfaction.comBeliketheinternet.pbwiki.com lane@getsatisfaction.com thor@getsatisfaction.com
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