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Slide 1: Video Content for Business: 5 Sites & 5 Strategies - Repurposed for Slideshare from The Cautious Train Blog (http://www.cautioustrain.com/blog)
Slide 2: Video Content for Business can be a goldmine of excellent marketing material.
Not only for the initial video content itself, but as the beginning of a content breakdown that can be spread across your network.
Slide 3: In this Video Content for Business introduction we will look at:
A single uploaded piece of online video content and how it can be repurposed for:
How the content can be modified and best practice on each site.
This slideshare serves as an introduction – we will be separating and focusing on each individual network in the next few weeks.
Slide 4: One key note on video content strategy is the necessity to plan ahead. If you’re a SME reading this and have a piece of video content in mind, a cohesive content strategy will make your content go a lot further.
Right from the initial concept, have the dispersal of video content in mind. It is easy to plan forwards and very difficult to instigate change backwards.
A flowchart of content strategy is an excellent way to visualise the spread.
If you’re not sure on where to start with video content, drop me an email at firstname.lastname@example.org and ask away.
Slide 5: Youtube - Upload your video to YouTube – again, planning ahead will avoid those common formatting errors that often crop up at this point.
Make sure you carefully SEO your title and description – plan your keywords and SEO ahead of time and stick to it.
Provide a Url back to your website/product/service.
If you have them at this point, input links to the other video content in the spread (here’s an example of this link strategy). If not, I’d suggest a mass edit at the end of the content spread to interlink all the different sites.
Slide 6: Facebook - One of two options: 1) Upload your own... or 2) Link from Youtube.
This article goes over some of the “uploading or linking” SEO: http://www.reelseo.com/viral-reach-engagement-facebook-youtube/. To cut a long story short, they are better for different things... if possible you should link AND upload. Another point to consider is whether Facebook, in the long run, will give added search weight to their own hosted videos or those of a competitor. Probably self hosted. Just saying...
Remember to prioritise and front-load your SEO keywords in Facebook. The Search Engine drop offs are very tight for the first 20 or so characters, so instead of "Hey everyone, here's the new Analytics Video from us!" it should be "Analytics Video: New Content from us!".
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[The Cautious Train Blog] - http://www.cautioustrain.com/blog/2013/05/video-content-for-business/