Video Content for Business: 5 Sites & 5 Strategies

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Slide 1: Video Content for Business: 5 Sites & 5 Strategies - Repurposed for Slideshare from The Cautious Train Blog (http://www.cautioustrain.com/blog)

Slide 2: Video Content for Business can be a goldmine of excellent marketing material.

Not only for the initial video content itself, but as the beginning of a content breakdown that can be spread across your network.

Slide 3: In this Video Content for Business introduction we will look at:

A single uploaded piece of online video content and how it can be repurposed for:

Youtube
Facebook
Pinterest
Slideshare
Vine

How the content can be modified and best practice on each site.

This slideshare serves as an introduction – we will be separating and focusing on each individual network in the next few weeks.

Slide 4: One key note on video content strategy is the necessity to plan ahead. If you’re a SME reading this and have a piece of video content in mind, a cohesive content strategy will make your content go a lot further.

Right from the initial concept, have the dispersal of video content in mind. It is easy to plan forwards and very difficult to instigate change backwards.

A flowchart of content strategy is an excellent way to visualise the spread.

If you’re not sure on where to start with video content, drop me an email at tom@cautioustrain.com and ask away.

Slide 5: Youtube - Upload your video to YouTube – again, planning ahead will avoid those common formatting errors that often crop up at this point.

Make sure you carefully SEO your title and description – plan your keywords and SEO ahead of time and stick to it.

Provide a Url back to your website/product/service.

If you have them at this point, input links to the other video content in the spread (here’s an example of this link strategy). If not, I’d suggest a mass edit at the end of the content spread to interlink all the different sites.

Slide 6: Facebook - One of two options: 1) Upload your own... or 2) Link from Youtube.

This article goes over some of the “uploading or linking” SEO: http://www.reelseo.com/viral-reach-engagement-facebook-youtube/. To cut a long story short, they are better for different things... if possible you should link AND upload. Another point to consider is whether Facebook, in the long run, will give added search weight to their own hosted videos or those of a competitor. Probably self hosted. Just saying...

Remember to prioritise and front-load your SEO keywords in Facebook. The Search Engine drop offs are very tight for the first 20 or so characters, so instead of "Hey everyone, here's the new Analytics Video from us!" it should be "Analytics Video: New Content from us!".

- - - - -

Check out the full transcript below...

Connect with this content on...
[The Cautious Train Blog] - http://www.cautioustrain.com/blog/2013/05/video-content-for-business/

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Video Content for Business: 5 Sites & 5 Strategies

  1. 1. Video Content for Business5 Sites &5 StrategiesRepurposed for Slideshare from:The Cautious Train Blog
  2. 2. Video Content for Business can be agoldmine of excellent marketing material.Not only for the initial video content itself,but as the beginning of a content breakdownthat can be spread across your network.
  3. 3. In this Video Content for Business introduction we will look at:•A single uploaded piece of online video contentand how it can be repurposed for:•How the content can be modified and bestpractice on each site.This slideshare serves as an introduction – we will be separating andfocusing on each individual network in the next few weeks.
  4. 4. One key note on video content strategy is the necessityto plan ahead. If you’re a SME reading this and have apiece of video content in mind, a cohesive contentstrategy will make your content go a lot further.Right from the initial concept, have the dispersal of videocontent in mind. It is easy to plan forwards and verydifficult to instigate change backwards.A flowchart of content strategy is an excellent way tovisualise the spread.If you’re not sure on where to start with video content,drop me an email at tom@cautioustrain.com and ask away.Plan Ahead
  5. 5. •Upload your video to YouTube – again, planning ahead will avoidthose common formatting errors that often crop up at this point.•Make sure you carefully SEO your title and description – plan yourkeywords and SEO ahead of time and stick to it.•Provide a Url back to your website/product/service.•If you have them at this point, input links to the other video contentin thespread (here’s an example of this link strategy). If not, I’dsuggest a mass edit at the end of the content spread to interlink allthe different sites.
  6. 6. •One of two options: 1) Upload your own... or 2) Link from Youtube.•This article goes over some of the “uploading or linking” SEO:http://www.reelseo.com/viral-reach-engagement-facebook-youtube/.To cut a long story short, they are better for different things...if possible you should link AND upload. Another point to consideris whether Facebook, in the long run, will give added search weightto their own hosted videos or those of a competitor. Probably selfhosted. Just saying...•Remember to prioritise and front-load your SEO keywords inFacebook.The Search Engine drop offs are very tight for the first 20 or socharacters, so instead of "Hey everyone, heres the new Analytics Videofrom us!" it should be"Analytics Video: New Content from us!".
  7. 7. •Pin your video content onto video-only boards, but also mix it intoother boards.•Group boards can be your friend here, but be careful gettingswamped on the huge group boards. Do your research!•Remember to link back in your descriptions - Pinterest Videosneed to act like fishhooks.•PinterestVideo is still evolving. It has taken a back seat on a sitewhich is necessarily dedicated to images. Its a good place to try outnew ideas, ways to fit together videos on the site, or different typesof content.
  8. 8. •Slideshare is the playground of the prepared. A recent blog of ourson Youtube to Slideshare will answer a few questions about how toeffectively slice up your Youtube idea into Slideshare material.•Youtubeand Slideshare incorporate very well together. there is awealth of options and strategies that have only begun to showthemselves. If you only link one additional content channel to yourvideo content, Id suggest Slideshare.Slideshare is the playground of the prepared.Psst – that’s you!
  9. 9. •Twitters answer to video is brash and at only 6 seconds a video,time is tight.•Its a much more viral turnover - heres a few interesting ideas onVine for Business.•Vine is a natural area to breakdown video content into smallcomponents. If you have quotes or statistics, these make excellentstart points for a Vine. Use a scrabble board, with pen, on awhiteboard etc.
  10. 10. @cautioustraininfo@cautioustrain.comwww.cautioustrain.com

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