Social Media Business Essentials - Analytics

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Slide 1: Social Media Business Essentials - Part 1 - Analytics

Slide 2: “War is ninety percent information” - Napoleon Bonaparte
- Hey, did you know there’s a motion presentation of this on YouTube?
- Social Media Business Essentials - http://www.youtube.com/watch?v=X2Zdm3brfxk - Analytics

Slide 3: Cautious Train Media Logo
- SEO
Video
Content
Marketing
Blogging
Analytics
Strategy
Design

Slide 4: “If you do not know how to ask the right question, you discover nothing.” W Edward Deming

Slide 5: "Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” - Geoffrey Moore

Slide 6: No social data analytics? No website traffic analytics? No competition analytics?

Slide 7: Understand the numbers. Explore your business data. Pinpoint opportunities.

Slide 8: Don’t trust the average.
You must look beyond an overview to fully understand why your peaks are where they are...

Slide 9: So you can examine the valleys.
... because a sinking ship will never sail again if the holes aren’t found.

Slide 10: “What gets measured, gets managed.” - Peter Drucker

Slide 11: Analytics Checklist:
1. Decide what you want to know – set information goals and objectives.
2. Get your tracking code installed – if you have one already, start using it.
3. Know your social media data – most major social networks have their own small, but useful, analytics.

Slide 12: Analytics Checklist:
4. Check often and react to the data - a monthly checkup won’t suffice.
5. Don’t just go with averages - statistics can be dangerous if misunderstood.
6. Ask expert advice if you’re unsure - all social media managers should be able to answer your questions..

Slide 13: Cautious Train Media Logo
SEO
Video
Content
Marketing
Blogging
Analytics
Strategy
Design

Slide 14: Cautious Train Media Logo
@cautioustrain

info@cautioustrain.com

www.cautioustrain.com

Connect with this video content on...
[Youtube] - http://www.youtube.com/watch?v=X2Zdm3brfxk
[Facebook] - https://www.facebook.com/cautioustrainmedia/posts/540623999316753
[Vimeo] - https://vimeo.com/66312819

Published in: Business, Technology

Social Media Business Essentials - Analytics

  1. 1. Social Media Business Essentials-Part One-Analytics
  2. 2. “War is ninety percent information”Napoleon BonaparteHey, did you know there’s a motionpresentation of this on YouTube?Social Media Business Essentials - Analytics
  3. 3. SEOVideoContentMarketingBloggingAnalyticsStrategyDesign
  4. 4. “If you do not knowhow to ask theright question,you discovernothing.”W Edward Deming
  5. 5. “Without big dataanalytics, companiesare blind and deaf,wandering out ontothe Web likedeer on a freeway.”Geoffrey Moore
  6. 6. No social data analytics?No website traffic analytics?No competition analytics?
  7. 7. Understand the numbers.Explore your business data.Pinpoint opportunities.
  8. 8. Don’t trust the average.You must look beyond an overviewto fully understand why your peaksare where they are...
  9. 9. Examine the valleys.... because a sinking ship will neversail again if the holes aren’t found.
  10. 10. “What gets measured, gets managed.”PeterDrucker
  11. 11. AnalyticsChecklis1. Decide what you want to know –set information goals and objectives.2. Get your tracking code installed –if you have one already, start using it.3. Know your social media data –most major social networks have theirown small, but useful, analytics.
  12. 12. 4. Check often and react to the data -a monthly checkup won’t suffice.5. Don’t just go with averages - statisticscan be dangerous if misunderstood.6. Ask expert adviceif you’re unsure -all social media managers should beable to answer your questions..AnalyticsChecklist
  13. 13. SEOVideoContentMarketingBloggingAnalyticsStrategyDesign
  14. 14. @cautioustraininfo@cautioustrain.comwww.cautioustrain.com

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