Getting Other People to Care - Social Media Breakfast CT
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Getting Other People to Care - Social Media Breakfast CT

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Scott Henderson, managing director of CauseShift, presented at the Social Media Breakfast Connecticut December meeting at Quinnipiac University. He focused on how organizations and people can use ...

Scott Henderson, managing director of CauseShift, presented at the Social Media Breakfast Connecticut December meeting at Quinnipiac University. He focused on how organizations and people can use social media to engage others in causes they care about.

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Getting Other People to Care - Social Media Breakfast CT Getting Other People to Care - Social Media Breakfast CT Presentation Transcript

  • Getting OtherPeople to Care Social Media Breakfast CT December 3, 2010
  • #1 Thing YouNeed to Learn:
  • Not everyone cares,but someone doesand knows otherswho do, too
  • So why me?
  • It is wonderful to create. Akira Kurosawa
  • Take Away #1Everything is changing
  • Shaving with aface full ofnovocaine
  • Take Away #2Emotion trumps logic
  • (r)evolutionary
  • Compassion:sufferingtogether
  • Evokes aspecific action
  • What if you couldknow about all theworldʼs suffering?
  • Focus onspecific actions
  • Take Away #3Powerful stories are theanswer.
  • Everyone isoverwhelmedwith brands, messages,and options.(You will see more than 4,000 ads today.)
  • Story anchorsfacts.
  • Story evokesemotions.
  • Story inspiresaction.
  • Take Away #4Show me what you didwith the last $100 to getthe next $100
  • http://www.cygresearch.com/burksblog/
  • Take Away #5Give others the tools totell their story about you
  • Brands need tobecome platformson which creativepeople can build. - Scott Belsky
  • People give topeople
  • Five Take Aways1. Everything is changing2. Emotion trumps logic3. Powerful stories4. The last $1005. Others tell your story
  • Examples
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  • Questions?
  • Scott HendersonTwitter: @scottyhendoEmail: scott@causeshift.comBlog: rallythecause.comCompany: causeshift.com