Civic	  Media:                        Helping	  Communi3es	                            Solve	  Their	  Own	  SMB	  Boston	...
It	  is	  wonderful	  to	  create.                      Akira	  Kurosawa
Everything	  is	    Changing
Technology	  and	  the	  Internet,	  and	  their	  role	  in	  our	    lives	  and	  our	  society,	  has	  changed	  how	...
Seven	  Main	  Tools                         10
The	  Market	  needs	   the	  Community
The	  Community	    needs	  help
h@p://afrorise.files.wordpress.com/2007/05/mobile-­‐vs-­‐fixed.jpg
Short	  Messaging	  Service	  (SMS)                                         17
Why	  SMS?• Over	  half	  the	  world’s	  popula8on	  owns	  a	  mobile	    phone	  • Simple	  messaging	  service	  (SMS)...
RapidSMS	  in	  the	  Field•    Remote	  health	  diagnos8cs•    Nutri8onal	  surveillance•    Community	  discussions•   ...
Mapping          20
Why	  Mapping?•   Create	  a	  common	  resource	  for	  all	  to	  use•   Inherently	  social	  ac8vity•   Spurs	  conver...
Case	  Study:	  MapKibera.org                                  22
Africa’s	  largest	  slum	       blank	  spot
Opportunity• Accurate	  local	  informa8on	  was	  needed	  to	    make	  informed	  decisions	  about	  the	  risks	  and...
Strategy• Youth	  Sec8on	  (DOC),	  HIV/AIDS	  sec8on,	  UNICEF	    Kenya,	  and	  Open	  Street	  Map	  partnered• Enlist...
Integrated	  Media• Website	  features	  content	  from:   – Twi@er   – Blog   – Flickr   – YouTube	  (KiberaNewsNetwork) ...
Results• Most	  detailed	  child	  protec8on,	  public	  safety	  and	    girls	  vulnerability	  map	  of	  Kibera	  avai...
Relevant	  Linksh@p://www.mapkibera.orgh@p://www.mapkibera.org/blog/h@p://voiceohibera.org/h@p://blog.mapquest.com/2010/09...
Case	  Study:	  Jokko	  Ini8a8ve                                      29
Tex>ng	  as	  literacy	  tool
Opportunity• Mobile	  technology	  recognized	  as	  a	  way	  to:   – Increase	  scope	  of	  community-­‐wide	  events  ...
Strategy• Youth	  Sec8on	  (DOC)	  and	  UNICEF	  Senegal	    partnered	  with	  Tostan	  Interna8onal	  to	  deliver	    ...
More	  than	  Literacy• The	  Jokko	  Ini8a8ve	  is	  iden8fying	  mobile	  services	  to	    serve	  needs	  of	  rural	 ...
Using	  Cell	  Phone:From	  58%	  to	  98%
Send/Receive	  Texts:	   From	  57%	  to	  65%
Results• 15	  villages	  joined	  the	  SMS	  community	  forum:   – Sta8s8cally	  significant	  increase	  in	  literacy	 ...
Supplemental	  Survey	  Results• A	  total	  of	  570	  messages	  sent	  over	  five	  months    – 31%:	  Social	  mobiliz...
Relevant	  Linksh@p://www.jokkoini8a8ve.org                                 38
causeshiM.comrallythecause.com  @scoOyhendo
Civic Media: My Presentation to Social Media Breakfast Boston
Civic Media: My Presentation to Social Media Breakfast Boston
Civic Media: My Presentation to Social Media Breakfast Boston
Civic Media: My Presentation to Social Media Breakfast Boston
Civic Media: My Presentation to Social Media Breakfast Boston
Civic Media: My Presentation to Social Media Breakfast Boston
Civic Media: My Presentation to Social Media Breakfast Boston
Civic Media: My Presentation to Social Media Breakfast Boston
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Civic Media: My Presentation to Social Media Breakfast Boston

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On December 16, 2010, Scott Henderson shared these insights of how Unicef is using emerging media to help communities in developing countries solve their shared problems.

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Civic Media: My Presentation to Social Media Breakfast Boston

  1. 1. Civic  Media: Helping  Communi3es   Solve  Their  Own  SMB  Boston  Dec.  16,  2010
  2. 2. It  is  wonderful  to  create. Akira  Kurosawa
  3. 3. Everything  is   Changing
  4. 4. Technology  and  the  Internet,  and  their  role  in  our   lives  and  our  society,  has  changed  how  we   communicate,  get  and  share  informa8on,  the   media  we  consume,  and  the  reasons  we   engage  with  each  other  -­‐  online  and  offline.   The  effects  of  these  changes  are  being  felt  by   all  of  us,  every  day,  all  the  8me.
  5. 5. Seven  Main  Tools 10
  6. 6. The  Market  needs   the  Community
  7. 7. The  Community   needs  help
  8. 8. h@p://afrorise.files.wordpress.com/2007/05/mobile-­‐vs-­‐fixed.jpg
  9. 9. Short  Messaging  Service  (SMS) 17
  10. 10. Why  SMS?• Over  half  the  world’s  popula8on  owns  a  mobile   phone  • Simple  messaging  service  (SMS)  is  universal  • Collect  data  from  many  people  all  at  once• Coordinate  complex  workflows  and  groups  • Mul8ple  SMS  plaTorm  op8ons:  RapidSMS,   Ushahidi,  Text  for  Change On-­‐the-­‐Go  Communica3on 18
  11. 11. RapidSMS  in  the  Field• Remote  health  diagnos8cs• Nutri8onal  surveillance• Community  discussions• “Depu8zed”  data  collec8on• Registering  children  in  public  health  campaigns Case  Study:  h@p://www.rapidsms.org/case-­‐studies/malawi-­‐nutri8onal-­‐surviellence/ 19
  12. 12. Mapping 20
  13. 13. Why  Mapping?• Create  a  common  resource  for  all  to  use• Inherently  social  ac8vity• Spurs  conversa8on  and  discussion• Iden8fy  resources,  data  trends,  and  needs Shared  Community  Vision 21
  14. 14. Case  Study:  MapKibera.org 22
  15. 15. Africa’s  largest  slum   blank  spot
  16. 16. Opportunity• Accurate  local  informa8on  was  needed  to   make  informed  decisions  about  the  risks  and   vulnerabili8es  related  to  health  and  protec8on• The  ac8vity  of  mapping  was  seen  as  a  way  to   also  raise  awareness  and  spur  advocacy   opportuni8es  related  to  HIV  and  AIDS   vulnerability 24
  17. 17. Strategy• Youth  Sec8on  (DOC),  HIV/AIDS  sec8on,  UNICEF   Kenya,  and  Open  Street  Map  partnered• Enlisted  13  youth  to  serve  on  mapping  team• Combined  tradi8onal  mapping  techniques  with   digital  tools  to  create  a  robust  overlay• Results  shared  online  and  used  to  iden8fy   trouble  spots  needing  a@en8on 25
  18. 18. Integrated  Media• Website  features  content  from: – Twi@er – Blog – Flickr – YouTube  (KiberaNewsNetwork) – SMS  reporters 26
  19. 19. Results• Most  detailed  child  protec8on,  public  safety  and   girls  vulnerability  map  of  Kibera  available  publicly• Broadened  percep8on  of  vulnerability  amongst   young  girls,  including  recogni8on  assets  that   reduce  the  risk  of  HIV  transmission• Strengthened  IT  literacy  and  awareness  of  open   source  tools  for  par8cipants• Increased  impact  of  girls  and  young  women  in  the   governance  process  and  facilitated  direct   improvements  in  services  and  accountability 27
  20. 20. Relevant  Linksh@p://www.mapkibera.orgh@p://www.mapkibera.org/blog/h@p://voiceohibera.org/h@p://blog.mapquest.com/2010/09/14/map-­‐kibera/h@p://www.youtube.com/watch?v=zGlMw0N7P1c 28
  21. 21. Case  Study:  Jokko  Ini8a8ve 29
  22. 22. Tex>ng  as  literacy  tool
  23. 23. Opportunity• Mobile  technology  recognized  as  a  way  to: – Increase  scope  of  community-­‐wide  events – More  efficiently  diffuse  innova8ons  and  collec8ve   decisions – Amplify  the  voices  of  tradi8onally  marginalized   people 31
  24. 24. Strategy• Youth  Sec8on  (DOC)  and  UNICEF  Senegal   partnered  with  Tostan  Interna8onal  to  deliver   their  Community  Empowerment  Program  (CEP)• Mobile  Phone  =  Pedagogical  Tool  +  Social   Mobiliza8ons  Catalyst  +  Economic  Resource• Empower  women  and  girls  to:   – Increase  literacy   – Build  consensus  around  development  ac8vi8es – Amplify  their  voices 32
  25. 25. More  than  Literacy• The  Jokko  Ini8a8ve  is  iden8fying  mobile  services  to   serve  needs  of  rural  communi8es – RapidForum  –  SMS-­‐based  community  board  to  publicize   community-­‐led  ini8a8ves – RapidMonitor  –  community-­‐led  real  8me  repor8ng   service  for  local  development  ini8a8ves – JokkoDiaspor@  –  a  website  facilita8ng  diaspora   outreach  using  SMS  updates – JokkoTelecenter  –  training  and  ini8al  materials  to  oufit   local  centers  with  portable  solar  powered  charging   sta8ons  where  individuals  can  recharge  phone  and   purchase  small  amounts  of  credits   33
  26. 26. Using  Cell  Phone:From  58%  to  98%
  27. 27. Send/Receive  Texts:   From  57%  to  65%
  28. 28. Results• 15  villages  joined  the  SMS  community  forum: – Sta8s8cally  significant  increase  in  literacy  scores – Decline  in  number  of  people  scoring  on  lower  end  of   the  numeracy  tests  (only  gesng  one  or  zero   ques8ons  correct) 36
  29. 29. Supplemental  Survey  Results• A  total  of  570  messages  sent  over  five  months – 31%:  Social  mobiliza8on  (announcing  inter-­‐village   mee8ngs,  etc.) – 27%:  Health  related  (sharing  info  about  mosquito  net   distribu8on,  etc.) – 12%:  Personal  messages  (gree8ngs,  etc.) 37
  30. 30. Relevant  Linksh@p://www.jokkoini8a8ve.org 38
  31. 31. causeshiM.comrallythecause.com @scoOyhendo
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